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Convergence and
Synergy
The question topics:
The exam
question
will be
based on
one of
these
bullet
points.
Cross media convergence and
synergy
Convergence of . . .
 Two film
production
companies.
With funding from . . .
 Two thirds of the £9m
budget for production
came from Prescience
Film Financing’s Aegis
Fund.
And . . .
UK Film Council:
£1m to See Saw
and Bedlam from
Premier Fund.
£21,080 to See
Saw from
Development
Fund.
Molinare invested
£200,000 to fund
post-production
at . . . Molinare.
This is a way of
investing by
paying for their
own work, with a
share in profits.
And for distribution:
I
nvestment from The Weinstein
Company secured distribution in
US and other territories.
Early backing
from Momentum
under a “first
look” deal with
See Saw
guaranteed UK
distribution.
Synergy across a range of
platforms:
 Soundtrack
 Synergy basically means working together
to achieve an objective that couldn't be
achieved independently. Cross-media
convergence can help with synergy if
companies are wise enough to take
advantage of the links they have forged.
Disney is an obvious example of a
synergistic company from the top down
from Film Studio to Kids' TV Channel
(where it further plays and promotes its
films) to the Disney Store (in the street
and online) where your kids can pester
you to buy all the merchandise and
DVDs/CDs they've seen on the TV/Web or
in the cinema.
 https://community.tes.com/
Essay title:
 Discuss the importance of
convergence in the case of The
King’s Speech.

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Convergence 2014

  • 2. The question topics: The exam question will be based on one of these bullet points.
  • 4. Convergence of . . .  Two film production companies.
  • 5. With funding from . . .  Two thirds of the £9m budget for production came from Prescience Film Financing’s Aegis Fund.
  • 6. And . . . UK Film Council: £1m to See Saw and Bedlam from Premier Fund. £21,080 to See Saw from Development Fund. Molinare invested £200,000 to fund post-production at . . . Molinare. This is a way of investing by paying for their own work, with a share in profits.
  • 7. And for distribution: I nvestment from The Weinstein Company secured distribution in US and other territories. Early backing from Momentum under a “first look” deal with See Saw guaranteed UK distribution.
  • 8. Synergy across a range of platforms:
  • 9.
  • 11.  Synergy basically means working together to achieve an objective that couldn't be achieved independently. Cross-media convergence can help with synergy if companies are wise enough to take advantage of the links they have forged. Disney is an obvious example of a synergistic company from the top down from Film Studio to Kids' TV Channel (where it further plays and promotes its films) to the Disney Store (in the street and online) where your kids can pester you to buy all the merchandise and DVDs/CDs they've seen on the TV/Web or in the cinema.  https://community.tes.com/
  • 12. Essay title:  Discuss the importance of convergence in the case of The King’s Speech.