The document provides guidance on writing an effective specific aims page for a research proposal. It should convey excitement about the research, be easily understood without jargon, and make the reviewer want to learn more. The typical structure includes 1-2 paragraphs of background and importance of the topic, prior research, gaps in knowledge, and an overall hypothesis. Specific aims are then listed as bullet points. The writing should avoid jargon, complex language, and criticisms while ensuring each aim can stand alone.