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Meeting Data: It’s More Than Just Numbers
The document outlines a meeting management data discussion led by industry experts Amy Harris from SunTrust Bank and Mark Hubrich from Signup4, focusing on the importance of data collection and its uses in the meetings industry. Key topics include identifying data needs for different management levels, the types of data to collect, and the strategic implications of the analyzed data. It emphasizes the need to avoid common pitfalls associated with data usage and encourages effective communication of value to stakeholders.
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Meeting Data: It’s More Than Just Numbers
- 1. Meeting Data It’s morethan just numbers Amy Harris, CMP, SMMC SunTrust Bank Mark Hubrich VP Client & Industry Relations SignUp4
- 2. Speaker Bios Amy Harris,CMP, SMMC Vice President Strategic Meetings Management SunTrust Banks, Inc. • 17 years in the meetings industry • Named an industry “Changemaker” by Corporate Meetings & Incentives magazine • Transformed the SunTrust meetings program from a decentralized program to a centralized and highly compliant SMM “Responsible for the oversight and management of the SMM program, technology suppliers, cost savings, ROI, compliance, and communication.” Mark Hubrich Vice President Client & Industry Relations SignUp4 • SignUp4 is a leading provider of global meetings software solution deployed in 23 countries around the world • 13 years in meeting industry “Responsible for developing & delivering solutions around meetings technology to serve the needs of some of the world’s largest corporations.”
- 3. Agenda What you shouldknow 1 Who receives meeting management data and the type of information they require 2 Types of data to collect 3
- 4. How is DataUsed? Savings Feedback Budgeting Financial Operations Data Internal marketing Strategic Compliance Benchmarking
- 5. Pitfalls of Data Datafor Data’s Sake Paralysis by Analysis Volume vs. Value VS
- 6. “The Request” What YouShould Know • Who is asking for the data? • Why do they need it? • What decisions are they going to make with the information? • When do they need it? • What other information do they need? o Clarifiers and disclaimers o Background information • Is this going to be an ongoing request?
- 7.
- 8. Who Needs WhatData? Strategy Middle Management Savings Line Management Service Meeting Department Owner Operations Compliance Data Upper Management
- 9. Upper Management “What informationcan you give me that will let our shareholders know that we are managing assets correctly and keeping our costs under control?”
- 10. Upper Management Examples StrategicDecisions • • • • Total Trips Total Spend Compliance Valuable Savings Opportunities • Trending
- 11. Enterprise Spend onVendor Data
- 12. Middle Management “How canI manage my expenses, maintain quality, and still achieve corporate objectives?”
- 13. Middle Management Examples • • • • • • Spendingby Reporting Areas Missed savings opportunities Compliance Customer Feedback Value Comparisons and trends
- 14.
- 15. Line Management “How canI get the most from my budget and meet the demands of my customers? (And how can you make it as easy for me as possible?)”
- 16. Line Management Examples • • • • • • • Departmentspend Spend per meeting Cost per attendee Customer feedback Compliance to policy Value Comparison to peers
- 17.
- 18. Meeting Department Manager “Whatdo I need to answer Management’s questions, make sure that the department is running correctly, and meet supplier requirements while supplying the correct service levels?”
- 19. Meeting Manager Examples •Operational data o People, efficiencies, effectiveness • Service level • Logistical information • Customer feedback • Management reporting needs o Standard o Ad hoc • Supplier information • Savings figures • Benchmark information • Internal customer • Meeting specific data • Meeting summary o Spend o Logistical
- 20. Collecting the Data Whatto Collect Specifics Why Meeting Data Who, What, When, Where Volume Forecasting Resource Management Value of Department Meeting Budget Data By Category, Client, Total Spend Financial Reporting Compliance Reporting Compliance Data Attendee reimbursement & expenses, Meeting Logistics Keep Company out of the headlines Value Add Data Cost savings, Cost Avoidance, Volume Discounts, Efficiencies, Customer Service Metrics Showcases why your job/ profession is important to the organization
- 21. Thank you forjoining us! Visit us at these upcoming conferences Want 1CE hour toward Strategic Planning? Email communications@signup4.com