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2008
An IT Governance IT Risk and IT
         Take control of
       Compliance Management
         Business Challenge
         Performance
         now.
         Business Performance Management
         “Intangible assets account for more than 75 % of the company
         values”

         Your organization has a wealth of information stored in its databases
         ready to be tapped to provide you with unique answers about your
         business questions.




                                               Mauricio Mulé and Erwin Susara

                                          CMLgroup Ltd.
                                       CMLgroup Ltd.Mulé
                                              Mauricio
                                                          Mauricio Mulé
                                               9/29/2008 2008
                                                  September
Business Performance Management

   CMLgroup – Business Performance Management (BPM) Solution

   In times of rapid change and uncertainty about the economic future, organizations of all sizes are pressured
   more intensely to reduce cost and increase productivity in order to stay competitive or even to stay afloat.
   The question on many executives' minds is how to achieve this maximum performance at the lowest
   possible cost, simultaneously maintaining or even increasing productivity and quality of services.

   Obviously, there is not one process or approach that fits all, as per Robert Norton and David Kaplan state
   “Intangible assets account for more than 75 % of the company values” telling us that your organization has a
   wealth of information stored in its databases ready to be tapped to provide you with unique answers about
   your business.

   The difference between “what had happened - what is happening” versus “what we want to happen – what is
   the gap now” moves decision makers from simply monitoring what is happening in the business to
   understanding why certain events are happening, thus providing relevant information for rapid and informed
   decisions.

   Decision Makers can Improve Business Insight in two ways:
     1. Understanding the uniqueness of your business and leveraging this knowledge when positioning
          your organization‟s unique products/services towards the right market, at the right time, and at the
          right prices and so forth.

       2. Monitoring the impact of those results of decisions and actions in real-time for better-informed faster
          and more accurate decision-making.

   Business Intelligence – Gartner Definition
   “ A broad category of applications and technologies for gathering, storing, analyzing, sharing and providing
   access to data to help enterprise users make better business decisions”


   Organizations are asking such:
          Where can we find the answers that we need now?
          How can we align actions to our objective?
          How can we monitor performance firm-wide?
          How effective are we on our project plans?
          How can we maximize our performance?
          What will it take to identify the Key Performance Indicators?
          How long it may take to identify the Key Performance Indicators?
          Can we use our current data and applications that we own to answer these questions?
          Where do we start?

   Many times the most obvious answer may go unnoticed; CMLgroup provides a few simple answers to such
   questions:

           Q - Who has the answers?
           A - You and your organization already have most of these answers.

           Q - How can we get to a point which we can visualize what is happening now?
           A - By setting goals and centrally managing key metrics for performance, monitoring progress and
           performance using scorecards and dashboards via portals or web-based tools.


             th
14 Wall St, 20 Floor - New York, NY 10005   Phone: 1 646-827-2291    info@cmlgroup.com      www. cmlgroup.com
                                                                                                      Page 2 of 4
Business Performance Management

           Q - How can we align our organization, division, business units, and individual initiatives to our
           strategic objectives?
           A - One possible answer that often is effective is mapping your organizational objectives to a
           Balanced Scorecard to effectively score performance against your company strategic goals.

           Q - How can we make sense of the large amount of data we currently generate?
           A – Not only by analyzing results using interactive queries and advance visualization techniques, but
           also creating reports and publish results for use in scorecards and/or dashboards.

           Q - How can we get to improve our group, division, business unit, or line of business performance?
           A – By moving decision makers from just monitoring “What is happening in the business” to truly
           understanding “Why it is happening” through Business Performance Management (BPM).

           Q – How steep does the BPM learning curve is?
           A – Very low since you can utilize the most widely used data analysis tool in the world, Excel. Based
           planning, budgeting and forecasting through robust models supporting both management and
           financial reports, thus substantially reducing the learning curve.



   Improving organizations by providing business insight to all employees leading to better,
   faster, more relevant decisions




   Monitoring – What happened? What is happening?
          Enable business performance to be measured by achievement on key performance indicators at all
           level of a business/ organization
           - Scorecards and KPIs are cascaded through-out the business to align, monitor and drive
               performance.


             th
14 Wall St, 20 Floor - New York, NY 10005   Phone: 1 646-827-2291     info@cmlgroup.com       www. cmlgroup.com
                                                                                                       Page 3 of 4
Business Performance Management

   Analysis – Why is happening?
          Enables business users to easily analyze key business measures (sales, profitability, risk…) by
           product, customer, channel, segment, compliance…
           - Know the most profitable/unprofitable customers, products, channels, regions …

   Planning – What will happen? What do you want to happen?
          Enable planning to be based on a model for each business area with accurate measure of resources
           and results
           - Assumptions and business drivers are part pf the system, not offline
           - Model „what if‟ outcomes to determine best course, alternatives and opportunities


   CMLgroup's mission is to assist executives to Define, Measure and Manage a customized Business
   Performance Management solution that aligns strategy to execution with sustainable performance
   improvement over time.

   Using our flexible BPM framework, performance improvement is achieved by combining proven industry best
   practices with top-notch technology. The combination of your people and the business data collected in your
   systems necessary to understand, manage, and excel in your business is your unique competitive
   advantage.

   Our solutions help you leverage those resources and maximize potential at all levels by providing decision-
   makers critical visibility into the factors that affect their business, knowledge that may not have been
   uncovered before. This access to more relevant tailored information enables the appropriate individuals to
   make better-informed business decisions leading to actions that improve customer interactions, lower costs,
   and ultimately increase revenues.

   Simply, CMLgroup adds the transparency to your organization's data, by applying the CMLgroup Business
   Performance framework, transforming data and information into Business Intelligence, defined as "The
   delivery of accurate, useful information to the appropriate decision-makers within the necessary timeframe to
   support effective decision making".


   Who we work with
   AEI /Elektro Brazil                AT&T-Bell Labs                  A&E Television
   Credit Suisse–First Boston         Ginn Golf                       The City University of NY (CUNY)
   Donaldson, Lufkin & Jenrette       JP Morgan Chase                 Lancôme International
   Merrill Lynch                      Morgan Stanley                  National Westminster Bank
   New York Times                     Ogilvy & Mather                 NY Health and Hospital Corp
   Pfizer Pharmaceutical              UnitedHealth Group




             th
14 Wall St, 20 Floor - New York, NY 10005   Phone: 1 646-827-2291   info@cmlgroup.com      www. cmlgroup.com
                                                                                                    Page 4 of 4

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Take Control of Business Performance Now

  • 1. 2008 An IT Governance IT Risk and IT Take control of Compliance Management Business Challenge Performance now. Business Performance Management “Intangible assets account for more than 75 % of the company values” Your organization has a wealth of information stored in its databases ready to be tapped to provide you with unique answers about your business questions. Mauricio Mulé and Erwin Susara CMLgroup Ltd. CMLgroup Ltd.Mulé Mauricio Mauricio Mulé 9/29/2008 2008 September
  • 2. Business Performance Management CMLgroup – Business Performance Management (BPM) Solution In times of rapid change and uncertainty about the economic future, organizations of all sizes are pressured more intensely to reduce cost and increase productivity in order to stay competitive or even to stay afloat. The question on many executives' minds is how to achieve this maximum performance at the lowest possible cost, simultaneously maintaining or even increasing productivity and quality of services. Obviously, there is not one process or approach that fits all, as per Robert Norton and David Kaplan state “Intangible assets account for more than 75 % of the company values” telling us that your organization has a wealth of information stored in its databases ready to be tapped to provide you with unique answers about your business. The difference between “what had happened - what is happening” versus “what we want to happen – what is the gap now” moves decision makers from simply monitoring what is happening in the business to understanding why certain events are happening, thus providing relevant information for rapid and informed decisions. Decision Makers can Improve Business Insight in two ways: 1. Understanding the uniqueness of your business and leveraging this knowledge when positioning your organization‟s unique products/services towards the right market, at the right time, and at the right prices and so forth. 2. Monitoring the impact of those results of decisions and actions in real-time for better-informed faster and more accurate decision-making. Business Intelligence – Gartner Definition “ A broad category of applications and technologies for gathering, storing, analyzing, sharing and providing access to data to help enterprise users make better business decisions” Organizations are asking such:  Where can we find the answers that we need now?  How can we align actions to our objective?  How can we monitor performance firm-wide?  How effective are we on our project plans?  How can we maximize our performance?  What will it take to identify the Key Performance Indicators?  How long it may take to identify the Key Performance Indicators?  Can we use our current data and applications that we own to answer these questions?  Where do we start? Many times the most obvious answer may go unnoticed; CMLgroup provides a few simple answers to such questions: Q - Who has the answers? A - You and your organization already have most of these answers. Q - How can we get to a point which we can visualize what is happening now? A - By setting goals and centrally managing key metrics for performance, monitoring progress and performance using scorecards and dashboards via portals or web-based tools. th 14 Wall St, 20 Floor - New York, NY 10005 Phone: 1 646-827-2291 info@cmlgroup.com www. cmlgroup.com Page 2 of 4
  • 3. Business Performance Management Q - How can we align our organization, division, business units, and individual initiatives to our strategic objectives? A - One possible answer that often is effective is mapping your organizational objectives to a Balanced Scorecard to effectively score performance against your company strategic goals. Q - How can we make sense of the large amount of data we currently generate? A – Not only by analyzing results using interactive queries and advance visualization techniques, but also creating reports and publish results for use in scorecards and/or dashboards. Q - How can we get to improve our group, division, business unit, or line of business performance? A – By moving decision makers from just monitoring “What is happening in the business” to truly understanding “Why it is happening” through Business Performance Management (BPM). Q – How steep does the BPM learning curve is? A – Very low since you can utilize the most widely used data analysis tool in the world, Excel. Based planning, budgeting and forecasting through robust models supporting both management and financial reports, thus substantially reducing the learning curve. Improving organizations by providing business insight to all employees leading to better, faster, more relevant decisions Monitoring – What happened? What is happening?  Enable business performance to be measured by achievement on key performance indicators at all level of a business/ organization - Scorecards and KPIs are cascaded through-out the business to align, monitor and drive performance. th 14 Wall St, 20 Floor - New York, NY 10005 Phone: 1 646-827-2291 info@cmlgroup.com www. cmlgroup.com Page 3 of 4
  • 4. Business Performance Management Analysis – Why is happening?  Enables business users to easily analyze key business measures (sales, profitability, risk…) by product, customer, channel, segment, compliance… - Know the most profitable/unprofitable customers, products, channels, regions … Planning – What will happen? What do you want to happen?  Enable planning to be based on a model for each business area with accurate measure of resources and results - Assumptions and business drivers are part pf the system, not offline - Model „what if‟ outcomes to determine best course, alternatives and opportunities CMLgroup's mission is to assist executives to Define, Measure and Manage a customized Business Performance Management solution that aligns strategy to execution with sustainable performance improvement over time. Using our flexible BPM framework, performance improvement is achieved by combining proven industry best practices with top-notch technology. The combination of your people and the business data collected in your systems necessary to understand, manage, and excel in your business is your unique competitive advantage. Our solutions help you leverage those resources and maximize potential at all levels by providing decision- makers critical visibility into the factors that affect their business, knowledge that may not have been uncovered before. This access to more relevant tailored information enables the appropriate individuals to make better-informed business decisions leading to actions that improve customer interactions, lower costs, and ultimately increase revenues. Simply, CMLgroup adds the transparency to your organization's data, by applying the CMLgroup Business Performance framework, transforming data and information into Business Intelligence, defined as "The delivery of accurate, useful information to the appropriate decision-makers within the necessary timeframe to support effective decision making". Who we work with AEI /Elektro Brazil AT&T-Bell Labs A&E Television Credit Suisse–First Boston Ginn Golf The City University of NY (CUNY) Donaldson, Lufkin & Jenrette JP Morgan Chase Lancôme International Merrill Lynch Morgan Stanley National Westminster Bank New York Times Ogilvy & Mather NY Health and Hospital Corp Pfizer Pharmaceutical UnitedHealth Group th 14 Wall St, 20 Floor - New York, NY 10005 Phone: 1 646-827-2291 info@cmlgroup.com www. cmlgroup.com Page 4 of 4