SlideShare a Scribd company logo
“Social Media Strategies for
Mera Medicare”
Prepared by :- Mamta Meena
B.tech 3rd year
IIT Roorkee
•Starting from the ground flour and building up , here is my
overview of how to create a social media marketing plan
from scratch
•I like to think of this plane as a road trip. Start out by
pointing yourself in the right direction , then choose the way
you’re going to get there check in regularly to make sure
you’re on track, and have some fun along the way.
•Who is your targeted audience ?
• where do your potential customer hang out?
•What do you want to tell them ?
•How are you going to tell them?
•What content are you going to create ?
•How often are you going to post and update
content ?
First of all, Ask some simple questions
to yourself...
Try to answer all the above
questions...
targeted
audience
Research
• Research about your customer
Analyze
• Analyze the data and find out the type
of customer ,their age group and
compare
• Compare them and divide in different
sets
Research :-
•To start ,you’ll have to poke around different social
network and do a little research on where your target
audience spends time .
• Also Find your competitors and know about them so that
you can target their customers also.
•engage with influencers in your niche to quickly grow
audience.
• Join groups, chats and communities to find new people and
new chance to grow your audience.
•Analyze and compare :-
analyze the data obtained from the research and also the
contents present related to your stream . Now compare the
data.
Social
media
Facebook
Twitter
Pinterest
Youtube
Linkedin
Google plus
instagram
What do you want to tell them?
Why
choose
us??
Now you Know your target audience So Design
content that would engage them
Understand What are they searching for
And according to that Have a content creation
plan like
1. Posting Some Success stories on facebook
google plus ,
2. details of some popular products ,
3. advertising videos on social sites and
youtube
4. Most importantly Creating smart and more
informative web site
5. Making account on linkedin and many
professional sites
•Email marketing:-
Email marketing is not dead! In fact, in
according to Entrepreneur.com, Email is 40
times more effective than Facebook and
Twitter! Why is that? Because by delivering an
email to your clients and prospects inboxes,
you are sticking your message in their face.
Whereas with social media if your audience is
not online the moment you post your valuable
content, then they missed it.
Your current offers and deals should be known to all of
your customers either by videos or content writings or
pictures
•Use Google alerts to get daily updates on
content to share
•Automate accurate content to ensure
your profiles stay fresh and updated.
•Analyze your most effective posts , then
save in library to use it again
•Give replies to queries and comments
Social media strategies for Mera medicare

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Social media strategies for Mera medicare

  • 1. “Social Media Strategies for Mera Medicare” Prepared by :- Mamta Meena B.tech 3rd year IIT Roorkee
  • 2. •Starting from the ground flour and building up , here is my overview of how to create a social media marketing plan from scratch •I like to think of this plane as a road trip. Start out by pointing yourself in the right direction , then choose the way you’re going to get there check in regularly to make sure you’re on track, and have some fun along the way.
  • 3. •Who is your targeted audience ? • where do your potential customer hang out? •What do you want to tell them ? •How are you going to tell them? •What content are you going to create ? •How often are you going to post and update content ? First of all, Ask some simple questions to yourself... Try to answer all the above questions...
  • 4. targeted audience Research • Research about your customer Analyze • Analyze the data and find out the type of customer ,their age group and compare • Compare them and divide in different sets
  • 5. Research :- •To start ,you’ll have to poke around different social network and do a little research on where your target audience spends time . • Also Find your competitors and know about them so that you can target their customers also. •engage with influencers in your niche to quickly grow audience. • Join groups, chats and communities to find new people and new chance to grow your audience. •Analyze and compare :- analyze the data obtained from the research and also the contents present related to your stream . Now compare the data.
  • 7. What do you want to tell them? Why choose us??
  • 8. Now you Know your target audience So Design content that would engage them Understand What are they searching for And according to that Have a content creation plan like 1. Posting Some Success stories on facebook google plus , 2. details of some popular products , 3. advertising videos on social sites and youtube 4. Most importantly Creating smart and more informative web site 5. Making account on linkedin and many professional sites
  • 9. •Email marketing:- Email marketing is not dead! In fact, in according to Entrepreneur.com, Email is 40 times more effective than Facebook and Twitter! Why is that? Because by delivering an email to your clients and prospects inboxes, you are sticking your message in their face. Whereas with social media if your audience is not online the moment you post your valuable content, then they missed it.
  • 10. Your current offers and deals should be known to all of your customers either by videos or content writings or pictures
  • 11. •Use Google alerts to get daily updates on content to share •Automate accurate content to ensure your profiles stay fresh and updated. •Analyze your most effective posts , then save in library to use it again •Give replies to queries and comments