How to use Pinterest for Business

Hi! I am a Marketing
Manager. I have been given
the task to make a
marketing campaign for a
health food chain –
‘Blabber’. My colleague
recommended me to use
Pinterest.
Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com

But what is
?

is a visual social network.
It allows me :
• to upload images or videos that I like from my
computer or web
• to browse, re-pin, like or comment on others uploads
(pins & boards)
• to share pins on other social networking site like
Facebook, Twitter, etc.
• to embed individual pins on my website or blog.

As pinterest puts it :
“No matter what you’re interested in,
there’s a place for it here.”

and why should I use Pinterest
?

Its
Drive
traffic to
Growing
my
website
Convert
followers
to leads
Creates
brand
awareness
Constant
customer
engagement
Creates
thought
leadership

But how
?

Open a business account
Make sure to verify
your website: It gives
you access to
Pinterest analytics
which helps you
strategize your content
better.
Join pinterest as a business using your
facebook account or your Email-ID.

What is
my target
group?
Is my target
group on
Pinterest?
The BIG question
My target group would be:
- HNI adults
- Age : 15 – 60
- Location : USA
- Interests : fitness, weight loss,
gym, healthy food
Yes, my target group is on Pinterest.
Pinterest users
Income : HNI
Age : Upto 50 years
Location : Urban cities

What should
be my
strategy?
Let’s look at a few case studies
before I can make a strategy for
‘Blabber’

Name: Allrecipes.com, world’s largest digital food brand
Business need : Drive high quality traffic, Increase
followers, make it easy to discover recipes and videos
How they did it : Added the ‘pin it’ button, used email
marketing to drive pins. Continue to foster a community
What they achieved : in 3 months, clicks on Pinterest
content increased more than 900%, In less than a
week, the number of clicks to Allrecipes.com from
Pinterest increased 4x, re-pins and likes of the featured
images increased by more than 3x, and reach grew by 2x.

Name: Sephora, a leading beauty-retail concept
Business need : Make it easy to pin from Sephora.com.
Use email to encourage Pinterest engagement.
Encourage clients to pin their beauty ‘shopping lists’.
How they did it : Made pinning easy by adding the ‘pin it’
button. Connected with pinners through email. Created a
shoppable experience on pinterest
What they achieved :Within a few short months
Pinterest became a top 10 referring site for sephora.com,
generated more than 14,000 re-pins, saw 60% growth in
traffic from Pinterest.

Name: iXiGo.com, India’ leading travel planning and
search website
Business need: Increase engagement, Drive traffic, to
be perceived as a brand that cares about their
customer’s travel wishes
How they did it: ran an interactive contest.
Contest details: Invited pinners to Pin images of all the
places they must visit in their lifetime on iXiGO’s
Community Pinboard ‘Amazing Places (World) AND the
reason why they want to go there. Also, repin all the
images from the #MustiXiGO Pinboard. Contest was
promoted across Facebook & Twitter
What they achieved: Phenomenal Participation and
interaction, 92% increase in followers in 5 days

Conclusions:
1. Understand my target group and what they
like
2. Understand what they like to collate and
what they relate to
3. Come up with ideas and strategies for
creating such content
4. Think how to make the content visually
appealing
5. Make it extremely easy for users to find,
share and like the content.

Blabber is a health food
chain. My Target audience
has varied interests, like:
1.
Understand
my Target
Groups’
Interests
A. They’re fitness freaks so fitness tips!
B. They’re into healthy eating so healthy
recipes!
C. They want to lose weight so looking
for inspiration
D. They would also be interested in new
places where they can get healthy food!

2.
What will my
TG like to
collate?
A.1 Fitness tips
B.1 Healthy
food recipes
C.1 Inspirational
quotes
D.1 Latest health
products
A.2 New
Exercises
A.3 Gym
equipment
B.2 Nutritional
food
C.2 Inspirational
stories
D.2 New Products

My final
Pinterest
strategy for
‘Blabber’
1. What my TG would like to collate: recipes,
food quotes, fitness tips
2. Create visually appealing content
3. Follow and engage with existing foodies
and brands to increase visibility
4. Hold a contest to make an immediate
impact
5. Add widgets and ‘pin it’ button to make it
easy for users
5. Be consistent with my posts and updates.

CONNECT
WITH
US
INFO@WEBCOBBLERS.COM
FACEBOOK.COM/WEBCOBBLERS
TWITTER.COM/WEBCOBBLERS
/COMPANY/WEBCOBBLERS
YOUTUBE.COM/WEBCOBBLERS
WWW.WEBCOBBLERS.COM

How to use Pinterest for Business

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