Personal Branding ONLINE: Who are you?

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What is your passion? Find your niche and go out there and show yourself. Choose the right online channels that fit you and the ones you want to share with. This presentation is full of inspiring examples and the steps for blogging and how to's on social media channels like Twitter, Instagram, Pinterest, LinkedIn, Facebook, Google+ and Youtube.

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Personal Branding ONLINE: Who are you?

  1. 1. Masterclass ONLINE personal branding – who are you? Kirsten Jassies Blogtoday.nl @kirst_enj Jantine Vaartjes April and May @aprilandmay
  2. 2. Who am I?
  3. 3. Even a OS system is a personal brand in the movie HER 3 7 March 2014 Masterclass Online Personal Branding
  4. 4. Inspiring people People who have made online brands of themselves: a designer, a fashionblogger, a marketer and a photographer
  5. 5. Tina Roth Eisenberg – Swissmiss Creative Mornings – Teux Deux - Tattly 5 7-3-2014 Zo word je een fashionblogger
  6. 6. Neginmirsalehi.com 6 7-3-2014 Zo word je een fashionblogger 100.000 unique visitorsI p/m 600.000 pageviews p/m 60.000 Facebook fans | 1 million Instagram followers | Engagement: average 30.000 likes and 300 reactions on an Instagram photo
  7. 7. 7 7 March 2014 Masterclass Online Personal Branding
  8. 8. 8 7 March 2014 Masterclass Online Personal Branding
  9. 9. WHY brand yourself?
  10. 10. SO… GOOGLE your name …  Happy with the results? Remember: you will be googled! YOU can determine what the Google results are on your name by starting to create content on a blog, your own blog or on important social channels like LinkedIn and Twitter. 10 7 March 2014 Masterclass Online Personal Branding
  11. 11. 11 7 March 2014 Masterclass Online Personal Branding
  12. 12. 12 7 March 2014 Masterclass Online Personal Branding
  13. 13. Social influencers 13 7 March 2014 Masterclass Online Personal Branding
  14. 14. Using influencers really works.… (if brand & blog/ger match) 14 7 March 2014 Advertising through Social Influence
  15. 15. YOUR online identity The ways to go out there and show yourself A personal blog or blogging for other blogs LinkedIn (+Behance) - Twitter - Facebook profile and page - Instagram - Pinterest Youtube - Google+ - Slideshare 15 7 March 2014 Masterclass Online Personal Branding
  16. 16. A BLOG: you need it! (10 steps to start and keep up)
  17. 17. 1 What is your passion? 17 7 March 2014 Masterclass Online Personal Branding
  18. 18. 2 Name giving Choose a name for your blog and also register this name on all social platforms. 18 7 March 2014 Masterclass Online Personal Branding
  19. 19. 3 Choose a platform like Tumblr, Blogger of Wordpress 19 7 March 2014 Masterclass Online Personal Branding
  20. 20. 4 Think of original categories and returning subjects 20 7 March 2014 Masterclass Online Personal Branding
  21. 21. 5 Make sure there are SHARE buttons on every post and page 21 7 March 2014 Masterclass Online Personal Branding
  22. 22. 6 Promote your blogposts through your social channels 22 7 March 2014 Masterclass Online Personal Branding
  23. 23. 7 Are you vlogging yet? 23 7 March 2014 Masterclass Online Personal Branding
  24. 24. 8 Networking: make (online friends) help eachother, visit events 24 7 March 2014 Masterclass Online Personal Branding
  25. 25. 9 Write guestposts for big blogs or get some guestbloggers for your own site 25 7 March 2014 Masterclass Online Personal Branding
  26. 26. 10 Join a network 26 7 March 2014 Masterclass Online Personal Branding
  27. 27. SOCIAL CHANNELS
  28. 28. Instagram Over 150 million users, 65% of all US brands are here like ASOS, BMW, Anthropologie, Tiffany & Co. Brands pay large Instagrammers like Negin Mirsalehi (Gigi New York) and Beyonce (Pepsi). 28 7 March 2014 Masterclass Online Personal Branding
  29. 29. Pinterest Online content discovery platform with over 100 million users. 80% of the images get repinned. It will be the biggest search engine under women. 29 7 March 2014 Masterclass Online Personal Branding
  30. 30. LinkedIn Network since 2003 for professionals where you can brand your career, engage with other professionals and get in touch with companies • 227 million users • Complete your profile 100% • No more businesscards nescessary when you have LinkedIn • Finding personnel or a job • Join groups, follow companies • Make sure you have the perfect headline (4 the job you WANT) and introduction • Give endorsements then you will receive them back • Ask for recommendations • Start discussions
  31. 31. Facebook Biggest network for friends. Owner of Instagram. Youth is abandoning Facebook, stepping over to Snapchat and Instagram. But still the biggest in the world. 31 7 March 2014 Masterclass Online Personal Branding - 6,8 million active Facebook accounts in NL - It’s all about engagement and interaction - Video’s and pics lead to the most likes and shares while text teasers with links lead to traffic to your site - The average post cycle is 3 hours. Succesful posts can live up to 9 hours and an extraordinary one can last for 12 hours - The Edgerank determines what posts you see in your timeline - Most influencers have a facebookpage. Of all social channels, this one still leads the most traffic to their websites/blogs - Facebook Insights give you deep insights in your fans age, demographics and interests - Facebook open search is every interesting, try it! - Facebook advertising works, but you pay between 10 and 70 cents per new fan
  32. 32. • 240 million active twitter users worldwide • All about 140 signs, #hashtags, retweets and @mentions • Real time • Best platform for breaking news • Big brands use it for webcare • Most influencers use twitter for conversations and to get in contact with brands and followers •Advertising possibilities still in early stages Twitter A micro-blogging platform 32 7 March 2014 Masterclass Online Personal Branding
  33. 33. GOOGLE + . Tech people are here. You should be here. Goolge demands it of you and your brand. Claim your authorship! 33 7 March 2014 Masterclass Online Personal Branding
  34. 34. YOUTUBE Youtube and videos are booming. Youtube is used like google. Some youtubers can live off their creators job like gamer Pewdiepie. Monthly over 1 billion unique visitors. 34 7 March 2014 Masterclass Online Personal Branding
  35. 35. Mobile changes SOCIAL 35 7 March 2014 Masterclass Online Personal Branding
  36. 36. Trends in online profiles  Different kind of blogs/platforms (Medium, Ghost, Svbtle, Flipboard, Storehouse)  Creating content is easier than ever and will be even easier in the future  Some social channels die, some new ones arise  Content will come to you instead of you searching in different places  Smarter techniques (your phone is your identity &you carry it everywhere)  Being offline will be harder 36 7 March 2014 Masterclass Online Personal Branding
  37. 37. Questions? Contact me! Justk.nl @kirst_enj 37 7 March 2014 Masterclass Online Personal Branding

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