The majority of small and medium sized companies (58%) are actively using LinkedIn to promote their business, and of all of the social networking sites, LinkedIn generates the most customers for B2Bs (61% of companies). Are you one of those companies?
LinkedIn is a very useful tool for generating leads – if you use it properly.
You can use LinkedIn to connect with prospective clients, announce new product launches, do research on prospects, build awareness of your new company, and more.
In our new eBook, How to Use LinkedIn for Business, you will learn:
How to complete your LinkedIn profile
Why you need to use a company page
How to complete your company page
How to turn on company status updates
How lead generation works on LinkedIn
6 proven ways to use LinkedIn to generate leads
Key tips on LinkedIn Today for marketers
Influencer marketing for brands what you tube and instagram can teach you abo...Marketing College Forum
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing―currently utilized with great success on Instagram and YouTube―is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.
Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.
The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.
Social media success for every brand the five story brand pillars that turn p...MarketingForum
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
STORY
HOW
AUDIENCE
REACH
EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
Having a strong, unique and consistent Brand Voice is key to creating a successful brand across all marketing channels. This Brand Voice Toolkit will help you build a voice for your brand by first introducing the concept of Brand Voice and why it is imperative for a brand to be recognizable, identifiable, and relatable.
Your Brand Voice Toolkit should contain:
1. Brand Character + Personification
2. Brand Personality
3. Defined Vocabulary
4. Words Your Brand Says + Doesn’t Say
5. Writing Samples
Learn what each of these tools are and how they can be used to craft your Brand Voice in this deck and even explore an example toolkit.
Visual Communication Planner: Communication made easyGabriele Carboni
Please refer to the v 3.0 slides.
Communication strategy doesn’t have to be complicated. Analyse, outline & create a visual plan of your web communication strategy with our free download
Le web marketing, les stratégies et le principaux leviersMaxime Quintin
Mon cours réalisé pour le master 1 pge de l'EM de Strasbourg au sujet du web marketing. Après une première partie consacrée aux principales stratégies, vous pourrez découvrir dans une seconde partie les différents leviers du web marketing : SEM, marketing à la performance, social media management, E-CRM…
Influencer marketing for brands what you tube and instagram can teach you abo...Marketing College Forum
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing―currently utilized with great success on Instagram and YouTube―is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.
Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.
The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.
Social media success for every brand the five story brand pillars that turn p...MarketingForum
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
STORY
HOW
AUDIENCE
REACH
EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
Having a strong, unique and consistent Brand Voice is key to creating a successful brand across all marketing channels. This Brand Voice Toolkit will help you build a voice for your brand by first introducing the concept of Brand Voice and why it is imperative for a brand to be recognizable, identifiable, and relatable.
Your Brand Voice Toolkit should contain:
1. Brand Character + Personification
2. Brand Personality
3. Defined Vocabulary
4. Words Your Brand Says + Doesn’t Say
5. Writing Samples
Learn what each of these tools are and how they can be used to craft your Brand Voice in this deck and even explore an example toolkit.
Visual Communication Planner: Communication made easyGabriele Carboni
Please refer to the v 3.0 slides.
Communication strategy doesn’t have to be complicated. Analyse, outline & create a visual plan of your web communication strategy with our free download
Le web marketing, les stratégies et le principaux leviersMaxime Quintin
Mon cours réalisé pour le master 1 pge de l'EM de Strasbourg au sujet du web marketing. Après une première partie consacrée aux principales stratégies, vous pourrez découvrir dans une seconde partie les différents leviers du web marketing : SEM, marketing à la performance, social media management, E-CRM…
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 10: ORGANIZING FOR BRAND BUILDING
Faculty Name: Vishal Desai
Positioning is the heart of nonprofit marketing. It designs an organization's image and value offer so that its customers appreciate what the organization stand for in relationship to its competitors.
Marketing Digital - introduction au design thinking Citron Bien
Dans le cadre du cours de Marketing Digital & Communication, des Bachelor - Bac+3 Chargé de Communication & Marketing de Grenoble Ecole de Management & EGC Valence ;
J'interviens sur le Cours Design & Approche Créative.
Il y est question de :
- l'entreprise de demain
- processus créatif
- design
- design thinking
- innovation
- quelques éléments de méthode
Facebook : 15 techniques pour animer une page entrepriseEditoile
Quelles sont les bonnes pratiques ? Comment développer sa communauté ? Comment augmenter l'engagement des fans ? Comment gagner du temps ?
Présentation animée par Gabrielle Denis, directrice associée d'Editoile, agence de communication numérique spécialisée en contenu web marketing, au Salon de l'Entreprise Aquitaine le 7 juin 2013.
Les chatbots : vers une démocratisation du conversationnel automatisé ?Vanksen
De ses prémisses il y a 50 ans à aujourd’hui, l'intelligence artificielle s’est considérablement développée, jusqu’à ouvrir la voie à de nouveaux modes d'interaction, automatisés, entre les marques et les consommateurs. Du service après-vente au commerce conversationnel, les annonceurs déploient progressivement leurs solutions pour répondre aux nouveaux enjeux du marché. Dans sa nouvelle étude, Vanksen analyse l’histoire, l’évolution et teste pour vous les outils déjà utilisés par différentes marques, dont Facebook, sur les principaux marchés mondiaux.
Julian Cole, Head of Communications Planning at BBH, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
A presentation detailing a review of the different types of emails that Apple sends to customers: product, software and event.
It looks at the comment elements of these emails, the calls to actions and how each is displayed in the preview panel.
Emails are reviewed from 31st December 2008 - 20th April 2009.
For more information go to: http://dominiquehind.wordpress.com
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, serving as a guide for the creation of new materials. It seems simple. Yet developing an effective creative brief is far more difficult that it may first seem. Learn more about the creative brief and download our free creative map template for 11 critical questions to help you craft a killer creative roadmap.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
Tom Roach, BBH London’s Head of Effectiveness, discusses the importance of difference in business, marketing and creativity, and shares some key data to help you avoid drowning in the ‘sea of sameness’.
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 10: ORGANIZING FOR BRAND BUILDING
Faculty Name: Vishal Desai
Positioning is the heart of nonprofit marketing. It designs an organization's image and value offer so that its customers appreciate what the organization stand for in relationship to its competitors.
Marketing Digital - introduction au design thinking Citron Bien
Dans le cadre du cours de Marketing Digital & Communication, des Bachelor - Bac+3 Chargé de Communication & Marketing de Grenoble Ecole de Management & EGC Valence ;
J'interviens sur le Cours Design & Approche Créative.
Il y est question de :
- l'entreprise de demain
- processus créatif
- design
- design thinking
- innovation
- quelques éléments de méthode
Facebook : 15 techniques pour animer une page entrepriseEditoile
Quelles sont les bonnes pratiques ? Comment développer sa communauté ? Comment augmenter l'engagement des fans ? Comment gagner du temps ?
Présentation animée par Gabrielle Denis, directrice associée d'Editoile, agence de communication numérique spécialisée en contenu web marketing, au Salon de l'Entreprise Aquitaine le 7 juin 2013.
Les chatbots : vers une démocratisation du conversationnel automatisé ?Vanksen
De ses prémisses il y a 50 ans à aujourd’hui, l'intelligence artificielle s’est considérablement développée, jusqu’à ouvrir la voie à de nouveaux modes d'interaction, automatisés, entre les marques et les consommateurs. Du service après-vente au commerce conversationnel, les annonceurs déploient progressivement leurs solutions pour répondre aux nouveaux enjeux du marché. Dans sa nouvelle étude, Vanksen analyse l’histoire, l’évolution et teste pour vous les outils déjà utilisés par différentes marques, dont Facebook, sur les principaux marchés mondiaux.
Julian Cole, Head of Communications Planning at BBH, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
A presentation detailing a review of the different types of emails that Apple sends to customers: product, software and event.
It looks at the comment elements of these emails, the calls to actions and how each is displayed in the preview panel.
Emails are reviewed from 31st December 2008 - 20th April 2009.
For more information go to: http://dominiquehind.wordpress.com
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, serving as a guide for the creation of new materials. It seems simple. Yet developing an effective creative brief is far more difficult that it may first seem. Learn more about the creative brief and download our free creative map template for 11 critical questions to help you craft a killer creative roadmap.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
Tom Roach, BBH London’s Head of Effectiveness, discusses the importance of difference in business, marketing and creativity, and shares some key data to help you avoid drowning in the ‘sea of sameness’.
Learn how to build and engage with new customers by optimising your linkedin profile. I can guarantee you'll get more mileage from linkedin by following this guide.
13 Tips to Skyrocket your Linkedin profileDatananas
Here a 13 tips to optimize and increase the visibility of your Linkedin profile.
Blog post : http://blog.datananas.com/fr/optimiser-son-profil-linkedin/
To join our online LinkedIn training course #LinkedInMastery2020, use the following link:
https://app.thelinktank.co.uk/plans/42424?bundle_token=1a553323fd4b866bdbdc04b20581b37c&utm_source=manual
In September 2012, LinkedIn announced a new look for its Company Pages. From a
usability perspective, this release became an effort in bringing a better experience to
LinkedIn members. But what did the rollout mean for marketers?
Cultivating happy customers 2014 - Class #11 HubSpot Inbound Academy Certific...Sorin Magureanu
Your job is to delight and serve your customers.
By serving your employees and your customers, you'll be in a much stronger position to retain, to upsell and to drive success among your customers. You'll pave the way for word-of-mouth referrals and stay ahead of your competition by building trust with people and by battling the attitude of indifference that so often drives customers away.
This class fits into the "Delight" stage of Inbound Methodology - having a paying customer these days is not enough. Let's go one step further.
http://academy.hubspot.com/inbound-marketing-certification/delight/delighting-customers
Taking your sales process inbound 2014 - Class #10 HubSpot Inbound Academy Ce...Sorin Magureanu
Buyers have so much information available to them that they typically have already made 60% of their purchase decision before even talking to a sales rep.
We need to change our sales process in order to support the buying process. Learn how to make this transformation by providing a relevant, personal, and delightful experience for each of your prospects from start to finish!
This class fits into the "Close" stage of Inbound Methodology - by transforming the way we sell, we are able to keep up with our customers buying habits and close deals more efficiently.
http://academy.hubspot.com/inbound-marketing-certification/close/inbound-sales
The power of smarketing 2014 - Class #9 HubSpot Inbound Academy CertificationSorin Magureanu
The tension between Sales and Marketing teams is a long-standing challenge for organizations of all sizes.
These teams argue over lead quality, follow-up procedures, or simply who's delivering value to the business. Sales and Marketing teams that are able to overcome these arguments and align with one another grow faster, generate more revenue, and are more likely to achieve their goals. Learn the steps you need to take to get your marketers and sales people on the same team.
This class fits into the "Close" stage of the Inbound Methodology - by aligning your Marketing and Sales teams, you can close more marketing leads into sales deals and hit your business goals.
http://academy.hubspot.com/inbound-marketing-certification/close/smarketing
Sending the right email to the right person 2014 - Class #8 HubSpot Inbound A...Sorin Magureanu
Is email marketing dead? No way.
In fact, email is one of the most profitable marketing channels in terms of ROI. What kind of emails should you send? How should you segment your contact database to ensure that you're sending the right email to the right person? What email metrics should you look at, and why? This class will explore those questions and look at how email can help you.
This class fits into the "Close" stage of Inbound Methodology - once we have leads, we have to make sure we're emailing the right message to the right person in order to facilitate the buyer's journey.
http://academy.hubspot.com/inbound-marketing-certification/close/email
Perfecting the conversion process 2014 - Class #7 HubSpot Inbound Academy Cer...Sorin Magureanu
The conversion process is critical to a successful inbound strategy.
The process by which visitors become leads includes three key building blocks: calls-to-action, landing pages, and thank you pages. Learn how to use these tools to build conversion paths throughout your website, and then use these paths to lead your potential customers through the buyer’s journey.
This class fits into the "Convert" stage of Inbound Methodology - the conversion process is the full story of how visitors become leads.
http://academy.hubspot.com/inbound-marketing-certification/convert/conversion-experience
The anatomy of a landing page 2014 - Class #6 HubSpot Inbound Academy Certifi...Sorin Magureanu
Landing pages are specifically designed to convert website visitors to leads.
They're like digital sales reps, working 24/7 to pitch your marketing offers and gather valuable information about your leads. Understanding the key elements of a high quality landing page will put you in the ranks of fellow inbound marketers who generate 2x the website conversions as non-inbound marketers.
This class fits into the "Convert" stage of Inbound Methodology - we create landing pages to promote the benefits of our marketing offers.
http://academy.hubspot.com/inbound-marketing-certification/convert/landing-pages
Creatig content with a purpose 2014 - Class #5 HubSpot Inbound Academy Certif...Sorin Magureanu
Without content, inbound doesn't exist.
Great content is created with your ideal buyers in mind. Content that converts focuses on providing those ideal customers solutions to their problems and is tailored to precisely where they are in the buyer's journey. This class will explore not only what makes great content, but how you can develop a content creation machine at your own organization.
This class fits into the "Convert" stage of Inbound Methodology - we create the right kinds of content that converts website visitors into leads.
http://academy.hubspot.com/inbound-marketing-certification/convert/offers
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Sorin Magureanu
Social media: the most underrated tool in your inbound toolkit.
Social media can be used to attract visitors, convert leads, close customers, and even delights existing customers into promoters. So how do you make it work for you? Which platforms are best for your personas, and how do you engage with them once you are there? This class will explore how social media can be an integral part of your inbound strategy.
This class fits into the "Attract" stage of Inbound Methodology - we leverage social media to connect with new faces and to expand our marketing reach.
http://academy.hubspot.com/inbound-marketing-certification/attract/social-media
The Fundamentals of Blogging 2014 - Class #3 HubSpot Inbound Academy Certific...Sorin Magureanu
Blogging is critical to inbound success.
Blog posts not only allow you to demonstrate thought leadership, they allow you to educate your prospects, answer their questions and solve their problems.
Blog posts are also incredible at enhancing the search engine optimization of your website and help to generate more visits, leads and customers. In this class, you'll learn how to utilize your own blog to achieve your business goals.
This class fits into the "Attract" stage of Inbound Methodology - we write blog posts to attract the right kind of website visitors to our site.
http://academy.hubspot.com/inbound-marketing-certification/attract/blogging
Optimizing Your Website 2014 -Class #2 HubSpot Inbound Academy Certification Sorin Magureanu
How do you optimize your website?
Optimizing a website requires thought and planning. It starts with first having an understanding of your buyer personas and what type of experience you want them to have on your website. An optimized website will help you to attract, convert, close and delight. However, in this class, optimization will be all about creating a world-class website experience through clear content, user friendly design and keyword optimization.
This class fits into the "Attract" stage of Inbound Methodology - we optimize our website to attract the right kind of website visitors.
http://academy.hubspot.com/inbound-marketing-certification/attract/optimize
Essentials of Inbound Marketing 2014 - Class #1 HubSpot Inbound Academy Certi...Sorin Magureanu
What is inbound all about in the first place?
Inbound isn't just a different way of doing marketing, it's a different way of doing business as a whole. Instead of the old interruptive tactics marketing and salespeople used to employ, inbound is about creating a business experience people actually like and want to be a part of. In this class, you'll learn what inbound is, explore the best practices that underlie any successful inbound strategy, and see examples of effective inbound strategies in action.
This class provides the foundational knowledge you'll need to be successful with every class moving forward.
Evolutiv ofera programe de transformare organizationala profunda, in multiple arii-cheie de competenta (leadership&management, dezvoltarea echipelor, management de proiect, vanzari, financiar, resurse umane, comunicare&conflict, customer care, formare formatori), simulari de business, coaching individual si pentru echipe, teambuilding, consultanta.
Simularea de business Income/Outcome ® este un seminar susținut de Evolutiv Consultants Network, care oferă o perspectivă și o cunoaștere aprofundată a afacerii, a leadership-ului, a impactului unei decizii manageriale și a responsabilității.
Cu ajutorul acestui program vă veți dezvolta competența de a percepe și înțelege într-un mod unitar informațiile financiare ale organizației, integrate toate în aceeași imagine de ansamblu a unui câmp de forțe care interacționează. Însă atunci când participați la un workshop Income/Outcome ®, nu vă dezvoltați doar competența financiară, ci și competențe necesare conducerii și dezvoltării durabile ale firmei din care faceți parte.
Veți putea privi, la modul propriu, imaginea de ansamblu, nu doar să vă familiarizați cu terminologia financiară. Vă veți dezvolta “simțul” afacerii.
Astfel, veți putea lua decizii mai bune, anticipând cu mai mare precizie impactul acestora. Impactul asupra cash-ului, asupra profitului, asupra investițiilor, asupra oamenilor. Impactul asupra afacerii dvs. pe termen mediu și lung!
Lost Dutchman’s Gold Mine este o provocare captivantă, care se concentrează pe extragerea aurului şi pe distracţie dar, având în acelaşi timp, un obiectiv cât se poate de serios şi anume acela de a genera idei care să ducă la îmbunătăţirea performanţelor de la locul de muncă.
Se poate face cu uşurinţă legătura cu problemele legate de schimbarea obiectivelor, leadership sau motivare şi se pot demonstra, de asemenea, beneficiile construirii încrederii şi a unei bune comunicări interpersonale.
Exerciţiul În căutare Minei de aur pierdute a Neamţului face parte din portofoliul de seminarii bazate pe învăţarea experienţială oferite de către Evolutiv Consultants Network.
Un excelent exerciţiu de echipă, care poate fi utilizat pentru dezvoltarea următoarelor abilităţi, competenţe şi comportamente:
• Munca în echipă
• Comunicare
• Motivarea intrinsecă
• Dezvoltarea abilităţilor de Leadership
• Colaborarea şi cooperarea dintre echipe
• Angajament şi inovare
• Aliniere şi sinergie între grupuri
• Planificare Strategică
• Management de Proiect
• Optimizarea profitabilităţii organizaţionale
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
1. INTRODUCTORY
A BEGINNER’S GUIDE
HOW TO USE
LINKEDIN FOR
BUSINESS
A publication of
Learn more
about HubSpot’s all-in-one
inbound marketing software
at www.HubSpot.com
October 2011 edition
2. 2 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
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HOW TO USE LINKEDIN FOR BUSINESS:
A BEGINNER’S GUIDE
By Anum Hussain
HubSpot Inbound Marketing Associate
@numinews
&
Jamie Turner
Founder of 60 Second Marketer
@60SecondTweets
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3. 3 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
TABLE OF CONTENTS
INTRODUCTION: WHAT IS LINKEDIN? 4
CHAPTER 1: 8 STEPS TO COMPLETE YOUR LINKEDIN PROFILE 5
CHAPTER 2: 2 REASONS TO USE A COMPANY PAGE 12
CHAPTER 3: 5 STEPS TO COMPLETE YOUR COMPANY PAGE 14
CHAPTER 4: HOW TO TURN ON COMPANY STATUS UPDATES 18
CHAPTER 5: HOW LEAD GENERATION WORKS ON LINKEDIN 21
CHAPTER 6: 6 WAYS TO USE LINKEDIN TO GENERATE LEADS 23
CHAPTER 7: 3 KEY TIPS ON LINKEDIN TODAY FOR MARKETERS 27
CONCLUSION: A FINAL WORD ON LINKEDIN 29
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4. 4 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
WHAT IS LINKEDIN?
LinkedIn is a social network with over 116 million users that enables you to
network professionally, post and find jobs, answer questions, and build thought
leadership—while simultaneously helping the people you trust. A user can easily
discover the people employed by a certain business, or the various businesses a
certain person has worked for. But what makes LinkedIn truly different from other
social media sites?
Let’s try this analogy:
As you most likely already know, every social media tool has its own personality.
Facebook is a lot like the local pub. A pub is a place where you can go in, chat
with friends, tell a few jokes and relax a bit.
LinkedIn is more like a trade show—a place where you’d keep things pretty
buttoned-up and formal. No need to mention your vacation in Las Vegas on
LinkedIn. But that white paper you wrote? Perfect for LinkedIn.
For these reasons, LinkedIn should be an integral part of your social media
marketing. It’s time to get started!
(And while you’re at it, check out the HubSpot company page and follow us to
learn more about our company/LinkedIn.)
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6. 6 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
COMPLETING YOUR LINKEDIN PROFILE
Before you can delve fully into using LinkedIn as a business, you need to master
LinkedIn as an individual user. While many people have an account, their profile is
often incomplete, making it essentially useless. You might even say the only thing
worse than not having a profile is having an incomplete one. Thus, assuming you
already have some form of a LinkedIn profile (if not, go create one!), let’s complete
your profile so you can attain social media greatness.
Go to the menu bar at the top of any LinkedIn page and select the “Profile” menu.
Drag down to the “Edit Profile” link. Now we are ready for the following 7 steps:
1. Include Full Name and Image. Let’s start with the very first section. This may
sound like a no-brainer, but countless LinkedIn users fail to include their full
name and picture. Display your first and last name to ensure people can find
you. Using a first name with a last initial is not sufficient—especially when a
prospective client or employer is trying to locate your profile. Then, upload an
image. Research suggests that profiles without photos are rarely viewed, as
they are perceived as profiles not in use.
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7. 7 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
2. Personalize Your Headline. Customize your “Professional Headline,” which will
automatically update in the future as your current position. However, you have
the option of altering it to something else, which may be more appealing to
prospective clients or employers. But keep in mind that if a client were seeking
you out on LinkedIn, it would be helpful to include your current position in the
headline. In general, keep it short and sweet.
TIP: If you switch jobs, your professional headline will reflect that. So
instead of trying to recall what your perfect headline was, have it saved for
easy accessibility.
3. Add Work History. Head over to the Experience section. At the very minimum
you should list your most recent positions. Click “Add a position,” and you will
be navigated to a separate page where you can fill out information about that
job. If your company appears in the drop down once you start typing, click on it
to ensure you get grouped with fellow employees under company searches.
TIP: Avoid adding the various positions you held in the many organizations,
clubs, and/or societies at your school (whether you are currently in school or
10 years removed). While these are all great experiences, if you want to tailor
your profile to a professional environment, highlight only your professional
experience—internships, jobs, etc. LinkedIn was wise enough to know how to
weigh the clout of each type of work, by including a section under education to
separately list these activities.
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8. 8 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
4. Customize Your LinkedIn URL. You’ll want to create a personalized LinkedIn
URL. Still under the “Edit Profile” page, look at the bottom of your profile. You’ll
see a line that says “Public Profile” with an “Edit” link next to it. From there,
you’ll be taken to a new screen. Scroll down and to the right of the page you’ll
see prompts that show you how to create your customized LinkedIn URL
quickly and easily.
TIP: Try to avoid using your company name in your LinkedIn URL. After all,
there are no guarantees you’ll be at that company forever.
5. Customize your Website URL’s. Website URL’s are just as important as your
customer LinkedIn URL. Click edit next to “Additional Information.” Here you
can include your interests, groups and associations, and any honors and
awards. Each is self-explanatory. However, the first section calls for websites.
The drop down menu for adding a website lists options such as Personal
Website, Company Website, Blog, etc. We recommend choosing “Other”—
regardless of what kind of site it is. This will allow you to insert your own Title,
so instead of a hyperlinked word that says “Blog,” it will be more specific, such
as “Marketing Blog.”
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9. 9 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
6. Ask for Recommendations. You’ll notice a hyperlink under each position that
says, “Ask for recommendations.” A recommendation can help to distinguish a
traditional position by illustrating how well you performed through a
colleague’s narrative.
TIP: When requesting a recommendation, do not simply send the generic
message LinkedIn creates for you. Include some specific projects you worked
on so that your recommender remembers the particular work you did and
speak to it. Notice the difference between: “Pete was a creative thinker who
got the job done”, and “Pete created and implemented a blogging strategy that
helped generate 163 leads in one weeks time.”
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10. 10 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
7. Connect Your Twitter Account with LinkedIn. Just above the Public Profile link
under the first section of your profile (where your name, headline, and image
is), you will see a Twitter link. Click edit to manage your Twitter settings. Not
only should you display your Twitter handle, but you should share tweets as
well. Your tweets are one of the only ways to make your profile personable and
not focused solely around your professional life. A client or employer will want
to see how you speak and think in addition to the more traditional information
available on your resume.
TIP: Select the option to only share tweets that contain a LinkedIn hashtag (#in
or #li). This will allow you to filter which tweets appear on your profile. This way,
if you tweet about seeing someone walk into a door while drunk, it’ll get buried
away in your Twitter stream and you can focus on sharing more professional
tweets. Keep in mind that not all LinkedIn users are updating their accounts
as often as Twitter users, so having a filter can avoid spamming your
connections.
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11. 11 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
8. Grow Your Network. You now have enough information on your profile to start
growing your network! Just go to the upper right hand side of the menu bar
and click on the link that says People in it. Drag down to Groups. Then type in a
subject you’re interested in (e.g., marketing, sales, real estate, etc.). You’ll
notice that when you do a search, LinkedIn provides suggestions not only on
“Groups” but also in several other categories such as Connections,
Companies, Features and Skills.
Don’t be shy about reaching out to organizations or people on LinkedIn. That’s what
it’s for. But avoid doing a bunch of outreach all at once because people will pick up
on the spammy nature of it. Just pretend you’re at a party and reach out to people
one at a time. That way, you’ll come across as more genuine and sincere.
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13. 13 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
USING A COMPANY PAGE
Profile—Check. Company Page—Commence. Now, before we delve into building a
company presence on LinkedIn, you must be thinking… why should we need yet
another social platform? Well, here are 2 big reasons your company should be
utilizing a LinkedIn Company Page. (If you do not have a LinkedIn company page,
click here to quickly add your company.)
1. Company Reach. Without putting any efforts into building your company on
LinkedIn, chances are many of your employees are updating their personal
profiles to show where they work. Every person that connects with that profile
may potentially click on your company name and be navigated to your
company page. Take advantage of this. Hordes of users can easily land on
your page through simple LinkedIn browsing. Opinions will be formed based on
the amount and type of information displayed. As every employee has the
opportunity to promote your company, use this to your advantage.
2. Product Awareness. Company pages on LinkedIn provide a section for talking
about specific products. While you can create a business page on Facebook
where you can describe your various products as a whole and see which
friends “like” that page, LinkedIn narrows the field and allows you to add
multiple products so each stands out. Not only are consumers learning about
the products and services your company produces, they are also able to see
how many of their connections recommend them. This form of product
awareness is hard to find, and better yet, able to be measured.
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15. 15 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
COMPLETING YOUR COMPANY PAGE
Now that your personal LinkedIn profile is top-notch, and you have a better
understanding on why the heck you should have a LinkedIn company page, it’s
important to make that page blanketed with great information. A LinkedIn company
page is the one page amidst those on your various social networks that calls for the
most professionalism. Just as a person profile is professional in its resume-like
nature, yet has a touch of personality through Twitter streams and applications, a
company page should emit a white-collar persona paired with some company
character. With that in mind, here are 5 steps to complete your company page.
1. Include Basic Information. Go to
Admintools Edit. From there,
LinkedIn will prompt you to fill in
generic information about your
company (a lot of which may
already be complete from when
you added the company page in the first place). Be sure to fine-tune the
description portion, as this will be crucial in user understanding of your
company.
2. Post Jobs. The second tab on a company page is “Careers.” This feature
allows you to post openings at your company. While your company may
already have various methods of announcing that you’re hiring, what better
place to post a job opening than the very network where professionals live
and explore? Let people know you’re looking for fresh meat to help build
what is ultimately defined in your company description.
3. Include Products. We’ve already learned
how effectively LinkedIn can showcase your
various products, now it’s time to include
them. Heading to the products tab on your
company page, click on the “Admin tools”
button again to reveal a new drop down
menu—this menu changes from tab to tab.
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16. 16 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
You now have the option to “add a product or service.” Do it. LinkedIn will
go through simple step-by-step instructions to help you broadcast those
services.
4. Promote. Under the initial overview tab, LinkedIn (under Admintools) allows
you to promote your company through an ad campaign. This feature is split
into 4 simple steps, which LinkedIn takes you through in a very
comprehensible manner. A “Common Questions” box also appears to the
right of this page, so you can truly understand how the feature works. A
LinkedIn ad campaign could help spread the word about your company as
you build and integrate inbound marketing efforts into your business
platform.
5. Measure Everything. Well, everything provided on your company page. The
fourth and final tab on your company page is “analytics.” Remember that
everything you do with internet marketing involves taking the time to see
how those efforts are playing out (this will help you determine whether or
not those efforts are worth the time.) The analytics tab will allow you to
track page views and unique visitors on your overall page, as well as each
individual tab. LinkedIn also measures how many clicks your products or
services have received and the number of members following your
company.
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17. 17 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
In addition, LinkedIn gives percentages for member visits. This tool can be
helpful in understanding who your LinkedIn target audience is because the
data is split into member visits by industry (marketing, finance, etc.),
function (sales, research, etc.), and company (HubSpot, LinkedIn, etc.).
Et voila! You now have a fantabulous company profile page—one that can be
reached through your wonderful personal page. Now keep that momentum
flowing as we head into the last step in perfecting your company page.
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19. 19 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
TURNING ON COMPANY STATUS UPDATES
As mentioned earlier, a LinkedIn company page showcases all the people who
currently work at that company. Anyone with a valid @companyname.com email
address is able to edit the minimal information on the page. However, with the
launch of LinkedIn’s status update feature for these pages, only selected employees
will be able to administrate. This will allow your company to have another platform to
share information, and add some personality to your page (you need to broadcast
your voice to become more personable!). Here’s a breakdown of the simple steps to
activate status updates, which will appear on followers’ LinkedIn homepages as well
as the company’s page itself. In addition, LinkedIn users can “Like,” comment on,
and share a company’s updates, a la Facebook.
1. If you’re an administrator, visit your Company Page on LinkedIn (e.g. for
HubSpot).
2. Under “Admin Tools” on the right, click “Edit”.
3. Under Company Page Admins, check “Designated Users Only” (Note: you must
have this box checked in order to enable company status updates. If the “All
employees with a valid email registered to the company domain” box is
checked, the status update box will not appear.)
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20. 20 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
4. Once you designate admins under “Manage Admins,” your Company Status
Update box will appear!
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22. 22 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
LEAD GENERATION ON LINKEDIN
Now that an awesome profile and company page has been set up, start using
LinkedIn to generate leads (hello inbound marketing). Let’s start by talking about the
two main approaches for using LinkedIn for lead generation.
The first approach is to provide prospects information about your company directly on
LinkedIn. The second approach is to start the conversation on LinkedIn, but then
drive the prospect through to a landing page on your website. (For more information
on using HubSpot to develop and track your landing pages, click here.)
This first approach—to provide prospects information directly on LinkedIn—is terrific if
you reach out to people with their interests in mind. Meaning, if you’ve ever been to a
cocktail party and had someone walk up to you and instantly try to sell you insurance,
you know that it was an unpleasant experience.
But if you went to the same cocktail party and met someone who spent 20 minutes
talking about you, your interests and your needs, and then mentioned that they sell
insurance, you’d be much more inclined to buy
from them, right?
It’s the same when you provide information to
prospects directly via LinkedIn. If you’re going
to use the direct approach, get to know the
prospect first. Try to be helpful by offering
advice, industry insights or general information
before you turn it into a sales call.
So what about the indirect approach? The indirect approach aspires to drive people
through to a landing page where they can download a white paper, signing them up
for your e-newsletter or giving them more information on your products or services.
Here’s the trick with the second approach—you still want to start out by offering free
advice or helpful information to your customer prospect. The rules of engagement are
the same as the direct approach, but the difference is that once you’ve connected
with your prospect on LinkedIn, you drive them through to your landing page.
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24. 24 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
USING LINKEDIN FOR LEAD GENERATION
With the aforementioned in mind, here are six
primary ways you can use LinkedIn to generate
leads for your business.
1. LinkedIn Answers: This is one of the more
useful (and under-utilized) tools on LinkedIn.
It’s a section where people who want to ask
questions about business go to get advice.
And guess who’s giving the advice? You are,
because you’re an industry-insider with a lot
of helpful knowledge, right? Right.
2. LinkedIn Applications: One of the more interesting places to visit on LinkedIn
is the Applications area. This is where you can go to add new and interesting
apps that will improve the experience people have on your LinkedIn page. If
you’d like to add your blog posts to your LinkedIn page, there’s an app for that.
Or, if you’d like to let people know what business books you’re reading, that’s
easy, too. You can even set up simple polls to find out what’s on the minds of
your customers and prospects. Every application comes with easy steps to
implement them.
3. LinkedIn Groups: Join several groups on LinkedIn. The trick here isn’t just
joining the obvious groups in your industry—it’s joining groups that are outside
your industry that might help you grow your business. By stretching out a little
bit, you’re expanding your reach, which is always good for business. So, for
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25. 25 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
example, if you’re an accountant, you don’t want to just join accounting
groups—you’ll want to join groups for entrepreneurs, small business owners,
restaurateurs and other groups outside of your immediate circle. (To learn
more about LinkedIn Groups, read these 5 tips for creating, promoting and
managing a LinkedIn group.)
4. LinkedIn People: This is terrific for sales people, people looking for jobs and
business-to-business owners who want to get their foot in the door at a large
corporation. Just do a search in the upper-right-hand box for your target
company. Click on the company. Now, on the right hand side, you’ll see a box
that will show you your first connection (also known as a direct connection)
and your second connections. Assuming you have no first or direct
connections, click on the second connections link. This will bring up a list of
names of people at your target company. At the bottom of the profile, you’ll
see a list of your shared connections. From that point on, it’s a cakewalk—just
ask your friends to introduce you via LinkedIn to the people at your target
company. Bingo, you’re in.
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26. 26 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
5. LinkedIn Direct Ads: LinkedIn has an advertising program that can be used to
drive new prospects to your landing page, LinkedIn group or other destination.
The ads work the same way Google paid search ads work. You simply write a
headline, add some copy and create a destination link. Then you bid on how
much you’ll pay LinkedIn every time someone clicks on the ad. If you pay $1 to
LinkedIn for a click-through, and it takes 50 clicks before you convert a
customer, then you’ve just spent $50 for 1 customer. If your product sells for
$500 each, investing $50 to generate $500 is not a bad return-on-investment.
6. LinkedIn Mobile: Yes, LinkedIn has a
mobile application. If you haven’t
already downloaded it to your smart
phone, just go to your app store and
download it for free. The LinkedIn
mobile app is best used when you’re
at an event where you’re making one-
on-one contacts. During a
conversation with a prospect, ask
them to turn on LinkedIn on their
smart phone. Then, bump your
phones together lightly. If your
contact has their settings correct,
then LinkedIn will transfer your
contact information between phones
using Bluetooth. No typing, no
misspelled words—just instant
transfer of information.
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28. 28 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
TIPS ON LINKEDIN TODAY FOR MARKETERS
LinkedIn Today is a news aggregation service. Whenever users log on to LinkedIn,
three top stories from their selected industry appear above the updates section.
Users can also have the option of sending LinkedIn Today headlines to their email,
either daily or through a weekly digest. Here are three tips for marketers.
1. Publishing > Advertising. One of the basics of inbound marketing is realizing that
people read content and ignore ads. Advertising can be important in the initial
steps of creating awareness, but creating content that has the potential of being
promoted by LinkedIn users, and therefore landing on multiple user homepages, is
even more important. If you don’t already have a blog, start one, and be your own
publisher. You never know what great content will get shared enough to land in a
user’s top stories.
2. Be Active. Since your news and blog posts can be spread more virally on LinkedIn,
there is even more reason to be active in this business community. If you have
more friends and build better relationships with them on LinkedIn, then it is more
likely your content will get more shares and be featured on LinkedIn Today. One
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29. 29 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER’S GUIDE
way to be active is to join groups and post messages there, like our Inbound
Marketers LinkedIn Group.
3. Embed Share Buttons. There’s no point in creating content if your users can’t
share it—especially on LinkedIn where each post has the potential of landing on
homepages. If there isn’t one already, be sure you add a LinkedIn share button to
your pages. (HubSpot customers can learn how to embed a LinkedIn share button
here.)
FINAL WORD ON LINKEDIN
There are a lot of new tools being added to the LinkedIn toolbox all the time. Keep
following its progress, through personal play or reading the HubSpot Marketing Blog.
Another great resource is Learn.LinkedIn.com. It’s packed with in-depth tutorials you
can use to supercharge your use of LinkedIn.
Good luck. And keep us posted on your progress!
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