Buyers have so much information available to them that they typically have already made 60% of their purchase decision before even talking to a sales rep. We need to change our sales process in order to support the buying process. Learn how to make this transformation by providing a relevant, personal, and delightful experience for each of your prospects from start to finish! This class fits into the "Close" stage of Inbound Methodology - by transforming the way we sell, we are able to keep up with our customers buying habits and close deals more efficiently. http://academy.hubspot.com/inbound-marketing-certification/close/inbound-sales