This document profiles Starbucks' target customer "Carol Coffee-Drinker". Carol is a communications executive in her 30s with a family. She needs caffeine to balance her busy work and personal life. Starbucks provides a consistent, calming atmosphere where she can quickly get coffee to stay energized and productive throughout her day. The marketing aims to position Starbucks as offering Carol a moment of relaxation and energy in her busy schedule.
Buyer personas are fictional representations of your ideal Starbuck customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.
An exploration into Dunkin' Darby, a Starbucks buyer persona. This presentation explores Dunkin' Darby's background and some messaging strategies to motivate her Starbucks purchases.
Buyer personas are fictional representations of your ideal Starbuck customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.
An exploration into Dunkin' Darby, a Starbucks buyer persona. This presentation explores Dunkin' Darby's background and some messaging strategies to motivate her Starbucks purchases.
An outline of a typical Starbucks customer, complete with consumer needs, optimizations, shortcomings, objections, and examples of social media messages you can use to reach out to them. You can use this outline for any brand or company you want to promote!
A review of 360 degree digital marketing strategy for Starbucks IndiaAkhilRao23
Final end term project evaluating Starbucks current marketing (digital) strategy as a whole.
Including ..
1) Competitive Research
2) Social Media Presence
3) Organic Search Results
4) Brand Audit
5) Target Audience & Buyer Persona
6) Media Mix
Digital Marketing - Baroness Coffee CaseCole Ericson
In a digital marketing class, my teammates and I put together and ran a Pay Per Click campaign for a small Denver coffee seller to learn how Google's advertising tool worked, and what it could do for our client.
An outline of a typical Starbucks customer, complete with consumer needs, optimizations, shortcomings, objections, and examples of social media messages you can use to reach out to them. You can use this outline for any brand or company you want to promote!
A review of 360 degree digital marketing strategy for Starbucks IndiaAkhilRao23
Final end term project evaluating Starbucks current marketing (digital) strategy as a whole.
Including ..
1) Competitive Research
2) Social Media Presence
3) Organic Search Results
4) Brand Audit
5) Target Audience & Buyer Persona
6) Media Mix
Digital Marketing - Baroness Coffee CaseCole Ericson
In a digital marketing class, my teammates and I put together and ran a Pay Per Click campaign for a small Denver coffee seller to learn how Google's advertising tool worked, and what it could do for our client.
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Supažindinimas su Agile projektų vadlymų, projekto analizė, tradicinio (waterfall) palyginimas su Agile projektu, Agile manifesto, Scrum, Kanban, Lean.
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Face to Face(book): Offline Networking in an Online WorldMaura Neill
Technology and social media are all the rage and are certainly buzz-worthy, but face-to-face is the tried-and-true path to customers for life and a strong referral business. This session teaches proven strategies for staying top-of-mind in this ever-digitized world. You may be tech-savvy and use technology widely in your businesses, but you must also recognize the value of good, old-fashioned in-person contact. We’ll discuss strategies for how to integrate social media into your business plans and how to combine the power of online strategy and personal contact to build a strong client and referral base.
Face to Face(book): Offline Networking in an Online WorldMaura Neill
Technology and social media are all the rage and are certainly buzz-worthy, but face-to-face is the tried-and-true path to customers for life and a strong referral business. This session teaches proven strategies for staying top-of-mind in this ever-digitized world. You may be tech-savvy and use technology widely in your businesses, but you must also recognize the value of good, old-fashioned in-person contact. We’ll discuss strategies for how to integrate social media into your business plans and how to combine the power of online strategy and personal contact to build a strong client and referral base. Objectives include:
- Combine online and offline strategies into one cohesive marketing plan
- Take a look at “the usual” customer/client appreciation events vs. “the new” ideas of tweet-ups, meet & greets, etc.
- Find your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Breathe new life into your Facebook page – using events and invitations to encourage face-to-face encounters
- Make the ask – going beyond asking for business/referrals
Face to Face(book): Offline Networking in an Online WorldMaura Neill
Technology and social media are all the rage and is certainly buzz-worthy, but face-to-face is the tried-and-true path to customers for life and a strong referral business. This session teaches proven strategies for staying top-of-mind in this ever digitized world. You may be tech-savvy and use technology widely in your businesses, but you must also recognize the value of good, old-fashioned in-person contact. We’ll discuss strategies for how to integrate social media into your business plans and how to combine the power of online strategy and personal contact to build a strong client and referral base. Objectives:
-Combine online and offline strategies into one cohesive marketing plan
-Take a look at “the usual” customer/client appreciation events vs. “the new” ideas of tweet-ups, meet & greets, etc.
-Find your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
-Breathe new life into your Facebook page – using events and invitations to encourage face-to-face encounters
-Make the ask – going beyond asking for business/referrals
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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2. Carol Coffee-Drinker
• Background:
• Executive in communications field
• Head of team of account associates
• Has a Master’s Degree
• Married with 1 child (5, in school)
• Demographics:
• Female and male, female skewed
• Ages 25-40 (50% of Starbucks customers)
• Avg HH income: $100,000
• Urbanites
• Identifiers:
• Buzzwords: professional, client, account
• Responds best to emails
• Keeps working at home after leaving office
3. Carol Coffee-Drinker
• Goals:
• Gain and maintain client relationships
• Support associates on team and family
(balancing them)
• Challenges:
• Finishing every task for every client
during the work day
• Keeping up the energy for work and
home life
• How we help:
• Giving a caffeine boost when it’s most
needed
• Providing a calming, familiar and
consistent atmosphere in a hectic day
4. Carol Coffee-Drinker
• Real Quotes:
• “I’ve been so busy lately at work
and home, I don’t have any time
for myself.”
• “I don’t have time to wait in line
for $5 coffee for 20 minutes.”
• “I need something that keeps
me alert from the time I wake up
until the time I go to bed.”
• Common Objections:
• I don’t have the time to wait very
long every morning.
• I could save some money by
brewing at home.
5. Carol Coffee-Drinker
• Marketing Messaging:
• Take some “me” time while
you prep for your day with
your coffee.
• Elevator Pitch
• Starbucks is more than
coffee. It’s a friendly
barista. It’s soothing music.
We give you a chance to
relax while we personally
hand-craft the drink that will
keep you at your best and
brightest all day long.
6. Carol Coffee-Drinker
• Social Media Messaging:
• Tweet: My usual @Starbucks
elixir of life got a sweet touch
today! #Invincible (this includes
the picture to the top left)
• Facebook: Walked in the house
today, set my coffee down, came
back a few minutes later and
found a lego boat swimming in
my Starbucks! The joys of having
a 5 year old.
• Instagram: Picture to the bottom
right + “Getting stuff DONE.”