Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers and gather valuable information about your leads. Understanding the key elements of a high quality landing page will put you in the ranks of fellow inbound marketers who generate 2x the website conversions as non-inbound marketers. This class fits into the "Convert" stage of Inbound Methodology - we create landing pages to promote the benefits of our marketing offers. http://academy.hubspot.com/inbound-marketing-certification/convert/landing-pages