Please visit http://www.brainrider.com/resource/b2b-marketing-content-converts-dreamforce-2013/ to view the video version or download your copy of the slides.
3 Tips To Get The Most Out Of Pardot Reporting
Tip 1: Use the right tool for the job
• For aggregated data, use Google Analytics.
• For prospect data, use Pardot.
• For opportunity data, use Salesforce.
Tip 2: Plan what to report and how to organize the data
• For example, marketing objectives vs. diagnostic metrics.
• Decide what criteria do you want to sort metrics by:
-Channels
-Objective
-Segment
-Type
-Product
-Geography
Tip 3: Use names and standardized tags as filters
• Names example:
-DO THIS: [Website] [Webinar] 5 Tips For A Successful Pardot Implementation
-NOT THIS: 5 Tips For A Successful Pardot Implementation
• Standardized tag examples:
-Segment: WordPress
-Segment: Pardot
-Objective: Sales-ready
-Objective: Nurture
-Type: Whitepaper
Bonus Tip:
-Set up to watch trends!
B2B content that drives conversions - Pardot Connections 2013 Presentation
A B2B marketing clinic on how to develop marketing content that drives conversions.
Slideware from the Mar 26 Toronto Pardot User Group
Featured Speakers & Topics Include:
A/B testing emails in Pardot
Jon Kane, Content Marketing Specialist, Medgate
Integrating sales and marketing with Pardot
Michael Petrelli, Customer Marketing Manager, Magnet Forensics
3 tips for getting the most out of Pardot reporting
Pamela Whitham, Programs Director, Brainrider
3 Tips To Get The Most Out Of Pardot Reporting
Tip 1: Use the right tool for the job
• For aggregated data, use Google Analytics.
• For prospect data, use Pardot.
• For opportunity data, use Salesforce.
Tip 2: Plan what to report and how to organize the data
• For example, marketing objectives vs. diagnostic metrics.
• Decide what criteria do you want to sort metrics by:
-Channels
-Objective
-Segment
-Type
-Product
-Geography
Tip 3: Use names and standardized tags as filters
• Names example:
-DO THIS: [Website] [Webinar] 5 Tips For A Successful Pardot Implementation
-NOT THIS: 5 Tips For A Successful Pardot Implementation
• Standardized tag examples:
-Segment: WordPress
-Segment: Pardot
-Objective: Sales-ready
-Objective: Nurture
-Type: Whitepaper
Bonus Tip:
-Set up to watch trends!
B2B content that drives conversions - Pardot Connections 2013 Presentation
A B2B marketing clinic on how to develop marketing content that drives conversions.
Slideware from the Mar 26 Toronto Pardot User Group
Featured Speakers & Topics Include:
A/B testing emails in Pardot
Jon Kane, Content Marketing Specialist, Medgate
Integrating sales and marketing with Pardot
Michael Petrelli, Customer Marketing Manager, Magnet Forensics
3 tips for getting the most out of Pardot reporting
Pamela Whitham, Programs Director, Brainrider
Pardot - How a Marketing Automation Company Uses Marketing Automation:Dreamfo...Pardot
Presentation at Dreamforce 2011 by Adam Blitzer and Derek Grant on How a Marketing Automation Company Uses Marketing Automation. Covers lead qualification, lead nurturing, and social media tactics.
10 Ways to Get More from Your Pardot SolutionPardot
Ready to take your Pardot solution to the next level? Learn to use standard functionality at an expert level, employ advanced features that’ll deliver greater ROI, and discover new tools and connectors that’ll give your campaigns a boost. Use workshop time to start implementing real-life solutions immediately.
What you need to know to get started with marketing automation. Activate your sales funnel with drip campaigns and increase post sale revenue with automated on boarding/customer service. Includes vendor preview.
Learn how easy it is to plan out your marketing plans for 2018. Lisa and Anna will break it down into 5 easy steps including setting goals and auditing.
Meet Pardot, your new sales and marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation and get the right leads to the right people at the right time. Move leads through the funnel and close the ROI loop faster and more efficiently.
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!
An Introduction to Marketing Automation Software (MAS)Ann Stanley
Ann Stanley, Anicca Digital MD, explains how marketing automation software is used for automation and integration of marketing tasks and how it can be successfully used for lead generation and nurturing by B2B companies, particularly where there is a long buying cycle.
Ann’s presentation includes the SECRET of how an anonymous visitor to your site becomes “known”! Ann’s message is clear – marketing needs to spend more time interacting with anonymous visitors and nurturing leads, before sales become involved!
Earning a Marketo certification is a significant way to validate your Marketo skills and advance your career. If you’ve been wondering just what it takes to earn it, wait no longer. Enjoy these slides as Inga Romanoff, Marketo customer and 5x Marketo Champion, shares best practices for becoming certified and consistently driving success as a Marketo Certified Expert.
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Target Marketing Fundamentals - How to identify your target audience and create your ideal customer profile.
Presented by Andrew Wilson, Freelancer Digital Marketing Consultant
Allison MacLeod, Sr. Director of Demand Gen at Rapid7 presented "Making Predictive Analytics Work" at the MassTLC sales and marketing conference, March 2016
As Easy as Demandbase One, Two, Three: Quick Tips for Marketing OperationsDemandbase
2020 truly changed the world forever. And here at Demandbase, it’s no different. Across both the Marketing and Sales teams, we’ve had to pivot to become more efficient with less. We’ve had to learn new skills and change the way we work in order to confidently go into 2021 with peace of mind that we will hit our goals.
In this webinar mini-series, we’ve put together quick tips and use cases on how we’ve been using Demandbase One in order to become more efficient even with limited resources.
See how our Marketing Operations, Sales Development, and Demand Generation teams are hitting our goals all while keeping up productivity and freeing up some time for what really matters – like those all-important walks around the block!
In part 1 of our series, Ashley Long, our Senior Marketing Operations Manager will walk through how she uses Demandbase One every day to:
Unify data from Salesforce, marketing automation, email/calendar, and 3rd party sources to create a “single pane of glass” for our revenue team.
Help Sales and Marketing teams see each other’s activities for a more coordinated effort across channels.
Match leads to accounts, clean and standardize data, and create scrubbed segments to achieve the best account-data hygiene.
Identify accounts in-market using AI.
Real Life AI: Insights From Salesforce Pardot and DemandbaseDemandbase
Artificial Intelligence (AI) was the biggest buzzword to come out of 2017. But despite all the hype it generated, B2B marketers are still struggling to understand the role it plays day-to-day in their Account-Based Marketing (ABM) strategy.
Join us on July 11 to gain a deeper understanding of how AI can impact the way you implement ABM at your company. During the webinar, leading AI experts from Salesforce Pardot and Demandbase will dive into:
- Why AI is important for ABM
- How recent advances in AI impact ABM strategy, specifically sales and marketing alignment
- How Salesforce Pardot and Demandbase incorporate AI into their ABM offerings
Mass tlc summit-mapping-content-strategy-customer-journey-final (002)MassTLC
Mapping content strategy to the buyers journey was presented at the MassTLC sales and marketing conference on 3/24/16 from Gary DeAsi and Ryan Pinkham, SmartBear Software
Activate Leads in Your Database with Customer Needs-Driven Email NurturingPardot
Learn how TRACOM Group has implemented a customer needs-driven lead nurturing program that uses Pardot segmentation, automation, and dynamic email content to activate, engage, and qualify sales-ready leads in their existing prospect database.
Thinking of upgrading from Pardot Standard to Pardot Pro? This presentation will walk you through features and benefits of Pardot professional as well as Engage Alerts and our new analytics platform Wave.
Features we will cover:
- AB Testing
- Dynamic Content
- Multivariate Testing
- Google AdWords Pardot Integration
- Social Media Profile Lookups
- Chat Support
- Engage Alerts
- Pardot Wave (Salesforce business analytics tool)
Pardot - How a Marketing Automation Company Uses Marketing Automation:Dreamfo...Pardot
Presentation at Dreamforce 2011 by Adam Blitzer and Derek Grant on How a Marketing Automation Company Uses Marketing Automation. Covers lead qualification, lead nurturing, and social media tactics.
10 Ways to Get More from Your Pardot SolutionPardot
Ready to take your Pardot solution to the next level? Learn to use standard functionality at an expert level, employ advanced features that’ll deliver greater ROI, and discover new tools and connectors that’ll give your campaigns a boost. Use workshop time to start implementing real-life solutions immediately.
What you need to know to get started with marketing automation. Activate your sales funnel with drip campaigns and increase post sale revenue with automated on boarding/customer service. Includes vendor preview.
Learn how easy it is to plan out your marketing plans for 2018. Lisa and Anna will break it down into 5 easy steps including setting goals and auditing.
Meet Pardot, your new sales and marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation and get the right leads to the right people at the right time. Move leads through the funnel and close the ROI loop faster and more efficiently.
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!
An Introduction to Marketing Automation Software (MAS)Ann Stanley
Ann Stanley, Anicca Digital MD, explains how marketing automation software is used for automation and integration of marketing tasks and how it can be successfully used for lead generation and nurturing by B2B companies, particularly where there is a long buying cycle.
Ann’s presentation includes the SECRET of how an anonymous visitor to your site becomes “known”! Ann’s message is clear – marketing needs to spend more time interacting with anonymous visitors and nurturing leads, before sales become involved!
Earning a Marketo certification is a significant way to validate your Marketo skills and advance your career. If you’ve been wondering just what it takes to earn it, wait no longer. Enjoy these slides as Inga Romanoff, Marketo customer and 5x Marketo Champion, shares best practices for becoming certified and consistently driving success as a Marketo Certified Expert.
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Target Marketing Fundamentals - How to identify your target audience and create your ideal customer profile.
Presented by Andrew Wilson, Freelancer Digital Marketing Consultant
Allison MacLeod, Sr. Director of Demand Gen at Rapid7 presented "Making Predictive Analytics Work" at the MassTLC sales and marketing conference, March 2016
As Easy as Demandbase One, Two, Three: Quick Tips for Marketing OperationsDemandbase
2020 truly changed the world forever. And here at Demandbase, it’s no different. Across both the Marketing and Sales teams, we’ve had to pivot to become more efficient with less. We’ve had to learn new skills and change the way we work in order to confidently go into 2021 with peace of mind that we will hit our goals.
In this webinar mini-series, we’ve put together quick tips and use cases on how we’ve been using Demandbase One in order to become more efficient even with limited resources.
See how our Marketing Operations, Sales Development, and Demand Generation teams are hitting our goals all while keeping up productivity and freeing up some time for what really matters – like those all-important walks around the block!
In part 1 of our series, Ashley Long, our Senior Marketing Operations Manager will walk through how she uses Demandbase One every day to:
Unify data from Salesforce, marketing automation, email/calendar, and 3rd party sources to create a “single pane of glass” for our revenue team.
Help Sales and Marketing teams see each other’s activities for a more coordinated effort across channels.
Match leads to accounts, clean and standardize data, and create scrubbed segments to achieve the best account-data hygiene.
Identify accounts in-market using AI.
Real Life AI: Insights From Salesforce Pardot and DemandbaseDemandbase
Artificial Intelligence (AI) was the biggest buzzword to come out of 2017. But despite all the hype it generated, B2B marketers are still struggling to understand the role it plays day-to-day in their Account-Based Marketing (ABM) strategy.
Join us on July 11 to gain a deeper understanding of how AI can impact the way you implement ABM at your company. During the webinar, leading AI experts from Salesforce Pardot and Demandbase will dive into:
- Why AI is important for ABM
- How recent advances in AI impact ABM strategy, specifically sales and marketing alignment
- How Salesforce Pardot and Demandbase incorporate AI into their ABM offerings
Mass tlc summit-mapping-content-strategy-customer-journey-final (002)MassTLC
Mapping content strategy to the buyers journey was presented at the MassTLC sales and marketing conference on 3/24/16 from Gary DeAsi and Ryan Pinkham, SmartBear Software
Activate Leads in Your Database with Customer Needs-Driven Email NurturingPardot
Learn how TRACOM Group has implemented a customer needs-driven lead nurturing program that uses Pardot segmentation, automation, and dynamic email content to activate, engage, and qualify sales-ready leads in their existing prospect database.
Thinking of upgrading from Pardot Standard to Pardot Pro? This presentation will walk you through features and benefits of Pardot professional as well as Engage Alerts and our new analytics platform Wave.
Features we will cover:
- AB Testing
- Dynamic Content
- Multivariate Testing
- Google AdWords Pardot Integration
- Social Media Profile Lookups
- Chat Support
- Engage Alerts
- Pardot Wave (Salesforce business analytics tool)
Planning B2B Lead Generation Campaigns & Leveraging Content PersonalizationPardot
The enormous amount of marketing channels that marketers work through every day can be challenging. But amazingly, a little bit of planning goes a long way in addressing even the most overwhelming of campaigns. Combine that with personalization, and you've got a focused campaign attack. Learn how to:
- Identify and prioritize your lead generation marketing program objectives
- Understand your audience and target their needs and pains
- Choose the most effective programs for your marketing plan
- Align your metrics with your objectives
Need planning help? Scott Armstrong, Co-Founder and Partner at Brainrider, lays it all out for us in this upcoming webinar. Join Scott for this practical “how to” review of planning B2B lead generation marketing programs that attract, acquire, nurture and qualify more prospects!
Are you a B2B marketer that struggles to keep the pipeline fully stocked with a steady flow of high-quality leads? Have no fear! Regardless of your company’s size or industry, you can generate better leads, nurture them through the pipeline, and close deals faster.
Join us to learn how adding marketing automation to your CRM strategy will change the way you do business—and keep your sales funnel forever flowing.
Sales and Marketing - Shifting Lead Nurturing Into OverdrivePardot
Both sales and marketing teams are being challenged with bringing in prospects, engaging leads and bringing home the deals. Lead nurturing has historically been known as a marketing tool and has quickly become a successful part of the overall strategy that supports and drives sales deal success.
So, just how does sales leverage lead nurturing? Join Ken Krogue, President and Founder of InsideSales.com, and Derek Grant, Director of Sales at Pardot, a salesforce.com company, to find out!
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
CX16 Leading Retailers Optimize The Customer JourneyMaria Humphrey
From acquisition to post-conversion, retail customers have come to expect relevant, individualized promotional content for each step of their shopping journey. Our panel of leading retail brands – Cabela’s, Crocs, and Hallmark Baby – will demonstrate their strategies for personalizing digital marketing content, and how these messages strengthen customer engagement.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
- Generate better leads
- Nurture and qualify leads for sales
- Increase close rates
- Provide marketing insight for your go-to-market team
Welcome to the Customer Success Platform | Accountex 2015Sageukofficial
Salesforce -the world's #1 CRM solution- fits right into your business. Understand how Salesforce.com can help small businesses grow & scale and deliver outstanding customer service across every channel.
Overcoming the Top 3 SMB Challenges with Marketing AutomationMediacurrent
Mediacurrent was awarded Best Overall SMB by Salesforce. Marketing Director Adam Waid headed to California to speak at Dreamforce 2014 about Mediacurrent's keys to success using Pardot.
Similar to B2B marketing content that drives conversions a dreamforce 2013 presentation (20)
This business to business content marketing case study looks at how STR Software engages their prospects using content offers and marketing automation.
While website development budgets can range from hundreds to hundreds of thousands of dollars this Better Practice one-pager looks at what you should budget for a B2B website designed to generate awareness, acquire prospects, nurture prospects and qualify sales readiness.
Scott Armstrong's presentation slides from #Kitchener-Waterloo B2B Marketers Meetup I on How to Develop Customer-Centric Content.
To watch the video of the presentation, please visit blog.brainrider.com
Setting Your Clients Up for Success with Marketing Automation – Best PracticesBrainrider B2B Marketing
Setting Your Clients Up for Success with Marketing Automation – Best Practices - Created and Presented by Jeffrey Yee (Consultant at Eloqua) at #torontoB2B Marketers Meetup VI.
A live walkthrough of 4 Better Practices for creating customer-centric B2B marketing content. Loaded with real-life examples, and reviews of 6 volunteer companies who participated in a live Content Clinic webinar hosted by Pardot on February 23, 2011.
Sherry Shi from Pitney Bowes Ecommerce Solutions and Nolin LeChasseur from Brainrider present a Better B2B Marketing case study at the Pardot Elevate 2011 conference about how Sherry used Pardot to achieve B2B marketing measurement nirvana.
Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and increase engagement with your customers and prospects.
How hard is your content working for your marketing and sales team? How much does it contribute to your ability to connect with and convert more customers?
This presentation gives you practical, actionable guidance on how to re-organize and re-purpose your existing content in the framework of your buyer's decision-making process.
Originally presented at Pardot Elevate 2010 by Nolin LeChasseur.
B2B Pipeline Marketing How To Get More Customers Presentation (12 slides) apr...Brainrider B2B Marketing
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
This is version 5.0 of our B2B content, website, lead generation planning methodology.
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more information
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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B2B marketing content that drives conversions a dreamforce 2013 presentation
1. Content that drives conversions.
A Better B2B Marketing Session
Nolin LeChasseur, Partner, Brainrider
@nolin
@brainrider
2. Safe harbor
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
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forward-looking statements.
11. … aligned to their buying decision.
If your
customer
is asking:
What’s my
problem?
How do I fix
my problem?
Are you
right for me?
They
want:
Education &
Benchmarks
Solution Options &
Product Suitability
Proof Points &
Decision Support
What to
share
with
them:
• Trends
• Benchmarks
• Analyst coverage
• 101 Education
• How to guides
• How other people
are solving this
• What is the solution & how
does it work
• Solution comparisons
• Pitfall analysis
• Readiness & suitability
assessments
• How to choose a vendor
• Pricing
• Bench strength
demonstration
• Case studies
• ROI/TCO
• Working with us
• How to buy
12. 1. Identify, plan, and organize
by customer needs & pains
5 keys
to creating
content
that
converts.
2. Leverage your company’s
subject-matter expertise
3. Target buyer intent search
keywords and phrases
4. Describe your content using
customer language
5. Test & learn with light tactics,
then scale winners into
heavier tactics
6. DF13 Salesforce.com bonus
22. Find your customer-centric subject matter expertise.
Who are your SMEs and what do they know?
Reverse engineer what you already sell
Ask your customer-facing staff
What search terms are driving site traffic?
What on-site search terms are common?
What searches are high volume?
24. Look at longer search queries for buyer intent.
MARKETING AUTOMATION…
…jobs in San Francisco
…pricing comparison
…landing page templates
…implementation guide
…alternatives
…consulting hourly rate
…white paper
…requirements document
…pricing
…contract terms
…best practices
…structure of team
25. Look at longer search queries for buyer intent.
MARKETING AUTOMATION…
…jobs in San Francisco
…pricing comparison
…landing page templates
…implementation guide
…alternatives
…consulting hourly rate
…white paper
…requirements document
…pricing
…contract terms
…best practices
…structure of team
27. Which one is buyer-focused?
Marketing Automation
Requirements Document
Example & Template
How To Sell
Marketing Automation
To Your Boss
Another Better B2B Marketing Resource
Another Better B2B Marketing Resource
28. Which one is buyer-focused?
Marketing Automation
Requirements Document
Example & Template
How To Sell
Marketing Automation
To Your Boss
Another Better B2B Marketing Resource
Another Better B2B Marketing Resource
29. Which one is buyer-focused?
Marketing Automation
Buyer’s Guide
Marketing Automation
Solution Comparison Guide
Another Better B2B Marketing Resource
Another Better B2B Marketing Resource
30. Which one is buyer-focused?
Marketing Automation
Buyer’s Guide
Marketing Automation
Solution Comparison Guide
Another Better B2B Marketing Resource
Another Better B2B Marketing Resource
37. Research what contributed to won opportunities.
RESOURCE
Marketing Automation
Optimization Checklist
RESOURCE
Better B2B
Marketing Checklist
RESOURCE
2013 B2B Marketing
Budget Allocation Tool
WEB VISIT PAGEVIEWS
Web content about
planning & content
45. What next?
Ask questions.
Get these slides, or book a 1-on-1 meeting: brainrider.com/nolin
Subscribe to more helpful B2B Marketing content:
@Brainrider | @Nolin
Resources: Brainrider.com/resources
Articles: Brainrider.com/blog
46. All about Brainrider Knowledge Marketing Group
Brainrider is a good listener, a great thinker, and a
“make it happen” full-service B2B marketing agency with
the mission of delivering better results by helping you:
§ Use content marketing to tell a compelling story about your
complex B2B software, hardware, or professional services solutions
§ Update your website to generate more leads and expand your
online marketing presence
§ Implement programs that attract, acquire, nurture, and qualify
more leads