The creative journey involved thoroughly discussing the target audience and their wants. Various phases of the marketing campaign were mapped out, including trialing the product with select firms, a soft launch, and public launch. The final campaign developed idioms and wordplay to appeal to lawyers, promoting the value of monitoring, measuring, and maximizing relationships. Initial results included hundreds of clicks and over 50 thousand pounds in revenue. Plans for 2016 include expanding advertising through tubes, outdoor, and social media.