This document summarizes a presentation on Facebook given by the Social Media Team of Fomax. It discusses the history and founding of Facebook, how Mark Zuckerberg created it, and its growth over time. It also covers how to create a Facebook profile and page, the differences between them, how to optimize pages using posts, ads, and insights, and tips for engaging fans and creating effective content strategies. The presentation provides an overview of Facebook and how businesses can utilize it.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
Social media provides free and effective marketing for local businesses. Setting up profiles on Facebook, Twitter, YouTube, and other sites allows a business to engage with customers, share relevant information and promotions, and build relationships that lead to increased business. It is important for businesses to be active on social media by posting regularly and using available tools to schedule posts in order to take full advantage of social media marketing opportunities.
Presentation given by Brian Barela and Dan Birch at the US Staff Conference 2011.
Outlines a basic strategy for mpd and social media as well as tips and tactics to increase effectiveness.
Ask questions and get
help from the Facebook assistant.
News Feed: See a constantly
updating list of stories from friends
and Pages you subscribe to.
Friend Requests: View and
respond to friend requests.
Search: Find people, Pages,
places, and interests on Facebook.
Shortcuts: Quick access to your
profile, friends, inbox, and more.
Pages: Discover Pages to like and
get updates from businesses,
brands, and organizations.
Friend List: View your friends,
their profiles, and update statuses.
Step 1: Sign up for an account.
To sign up for a Facebook account, go to www.facebook.com and
Global Entrepreneurship Week - "Social Media Overview"Mitch Miles
You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.
TOPICS:
Why use Social Media?
Social Media Safety
Social Media Guidelines
Social Media Tips
Social Media Etiquette
Why Facebook?
Club Facebook Page
Promoting your Club in the Community
{“feel good factor” for club members & powerful recruitment tool}
Promoting your Club Internationally
{nurture, maintain & establish partnerships}
Promoting your Club’s Events
{gain support & increase local footfall}
This document summarizes a presentation on Facebook given by the Social Media Team of Fomax. It discusses the history and founding of Facebook, how Mark Zuckerberg created it, and its growth over time. It also covers how to create a Facebook profile and page, the differences between them, how to optimize pages using posts, ads, and insights, and tips for engaging fans and creating effective content strategies. The presentation provides an overview of Facebook and how businesses can utilize it.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
Social media provides free and effective marketing for local businesses. Setting up profiles on Facebook, Twitter, YouTube, and other sites allows a business to engage with customers, share relevant information and promotions, and build relationships that lead to increased business. It is important for businesses to be active on social media by posting regularly and using available tools to schedule posts in order to take full advantage of social media marketing opportunities.
Presentation given by Brian Barela and Dan Birch at the US Staff Conference 2011.
Outlines a basic strategy for mpd and social media as well as tips and tactics to increase effectiveness.
Ask questions and get
help from the Facebook assistant.
News Feed: See a constantly
updating list of stories from friends
and Pages you subscribe to.
Friend Requests: View and
respond to friend requests.
Search: Find people, Pages,
places, and interests on Facebook.
Shortcuts: Quick access to your
profile, friends, inbox, and more.
Pages: Discover Pages to like and
get updates from businesses,
brands, and organizations.
Friend List: View your friends,
their profiles, and update statuses.
Step 1: Sign up for an account.
To sign up for a Facebook account, go to www.facebook.com and
Global Entrepreneurship Week - "Social Media Overview"Mitch Miles
You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.
TOPICS:
Why use Social Media?
Social Media Safety
Social Media Guidelines
Social Media Tips
Social Media Etiquette
Why Facebook?
Club Facebook Page
Promoting your Club in the Community
{“feel good factor” for club members & powerful recruitment tool}
Promoting your Club Internationally
{nurture, maintain & establish partnerships}
Promoting your Club’s Events
{gain support & increase local footfall}
Local Social Marketing and Public Health in Rural Communitieskimberlykeith
Social marketing uses marketing techniques to promote social good and behavior change. It can utilize traditional media like newspapers, radio, and TV as well as social media. Social networks are important for spreading health messages as people are influenced by those close to them. To use social media for health promotion, an organization first needs to define its mission, goals, and key messages. It then shares this message on platforms like Facebook and encourages local social networks to engage by liking and sharing posts. Photos, videos, and interacting regularly help make the page more visible and spread its reach.
Facebook is a popular social networking site that nonprofits can use to create awareness and connect with their community. To get started, nonprofits should create a Facebook page for their organization, find and connect with members of their community on Facebook, and use features like posting updates and events to engage their network and promote their cause. Facebook offers effective tools for nonprofits to share information and build relationships with supporters.
This document discusses strategies for using social media to communicate with communities. It considers creating a single Twitter account or Facebook page to coordinate environmental messaging across localities and departments. Using hashtags could link the accounts to specific places. The goals are to educate people about environmental issues, boost civic pride, highlight the city's good work, and connect with local networks to collaborate on resolving issues. Engagement could be increased by sharing others' content, asking questions, and posting at peak audience times.
Social Media Twitter & Facebook TrainingHolly Solomon
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
This document discusses using social media in churches. It begins by outlining six major cultural shifts in the 21st century around authority, mobility, spirituality, structure, influence, and technology. It then discusses assumptions about social media and how it relates to these cultural shifts. The document outlines dangers and possibilities of social media use, defines common terms, and provides examples of effective usage and platform options for churches. It concludes by asking for questions.
This presentation addresses questions from members of the Women's National Book Association (WNBA), New York City chapter. It provides an explanation of Facebook's EdgeRank algorithm and the basics of marketing. Throughout the presentation,
This document provides an overview of using social media for schools. It discusses why schools should use social media to engage families, increase enrollment, build community, and tell their story. It then describes how to use platforms like Facebook and Twitter, including setting up pages and profiles, types of content to share, and tools to schedule and monitor posts. Tips are provided for listening and learning from other schools on social media. The importance of an editorial calendar to plan consistent content is also highlighted.
The document provides an overview of the first session of a beginning social media class. It introduces the instructor, Yadira Galindo, and outlines the class agenda, requirements, and goals. These include introducing students to social media tools like Facebook, Twitter, LinkedIn, and exploring how media professionals can use social media for tasks like content promotion, community building, and personal branding. The class discussion will focus on using social media effectively and developing strategies for high-quality engagement and measuring results.
This document provides guidance on how churches can use social media platforms like Facebook, Twitter, YouTube and Pinterest to connect with their congregations and communities. It recommends that churches use photos and videos to engage people more than just text or links. Examples are given of how churches have used each platform successfully, such as creating Advent calendars on Pinterest or producing video series for YouTube. Tips are provided on growing followers and engagement, including listening to conversations, responding to others, sharing content regularly and maintaining relationships over time.
Suitable for:
Hospitality and Marketing professionals, who want up to date information and tips on how to improve and maximise their Facebook presence.
What we will cover:
The Current Landscape for Hoteliers
Stats and Facts
Housekeeping Checklist
Optimise your Page
Maximise your opportunities
Managing your time
The possible implication of Google +1
Social Media Handout - Sertoma National Convention 2010Karrin Huhmann
This document provides an overview of using Facebook for organizations like Sertoma clubs. It defines Facebook Pages and Groups, explaining when each should be used. Pages are for brands and organizations to connect with fans, while Groups are for facilitating communication among connected people. The document then gives steps for setting up a Facebook profile and Page or Group for a Sertoma club, including sharing information, promoting events, and recruiting members. It provides resources for learning best practices of nonprofit Facebook use.
Facebook Pages: The Insider's Guide to Viral Marketing discusses how Facebook Pages allow businesses to build consumer bases, sell products, run promotions, and interact with customers. It notes that 70% of viral marketers report increased brand awareness through social marketing campaigns on Facebook. With over 70 million active users, Facebook is a leading social utility where hundreds of thousands of brands, retailers, and other organizations have Pages to engage with consumers.
This document provides an overview and guide for using Facebook Pages to promote businesses. It discusses how Facebook Pages allow businesses to interact with customers, build a fan base, run promotions and sell products. The document then gives best practices for using Facebook Pages, including making the page personal, updating it frequently, harnessing the power of the News Feed, choosing useful applications, and promoting the page through Facebook ads. It also provides instructions on setting up and managing a Facebook Page.
The document discusses the benefits of using social media for professional networking and marketing purposes. It begins by addressing common concerns with social media before presenting statistics on the growth and usage of major platforms like LinkedIn, Twitter, Facebook. It then provides guidance on creating effective profiles on each network, connecting with others, and engaging in conversations. The key aspects are creating a professional image, linking profiles across networks, and sharing valuable content to both inform and promote your services.
Pinterest is a visual discovery engine where users can create boards to organize and share things they find interesting online. It has grown rapidly since launching in 2010, reaching over 10 million daily active users. Users can pin images, videos and other content to their boards from other websites or upload their own. Brands have also started using Pinterest to inspire customers, sell products, raise awareness and get customers involved. While focused on growth, Pinterest may explore advertising or affiliate links as revenue models in the future. Top users include Jane Wang, Christine Martinez and Ben Silbermann, who have millions of followers each. Pinterest integrates closely with Facebook for user profiles and driving traffic between the two platforms.
Everything you wanted to know about Pinterest.
Including:
How the idea came about, What’s the big deal?, Stats, facts and demographics, Getting started, What are people pinning?, It’s not just imagery
Some of the more unusual uses, What else can I do?, Which brands are using it?, How are they?
Pinning on the move, Extending the experience off platform, Key take-outs
Online Engagement: Growing Your Online Communityjordanbehan
My slides for a workshop on Online Engagement, part of a four part series on Social Media for Social Change, presented by Hollyhock and Octopus Strategies.
The Internet of Things is already transforming how we work in surprising ways. 8 case studies compare the past and present with 3 lessons to actually make work better.
THE TRADITIONAL WORKPLACE, AS WE'VE KNOWN IT, DOESN'T EVEN EXIST TODAY.
The explosion of new technologies, mass adoption of social channels, ubiquity of mobile and connectivity, and proliferation of devices continue to drive massive transformation, but at what cost? How can large organizations collaborate, integrate, and innovate quickly enough to survive at the speed of their customers? What are the questions we could or should be asking to really make changes for work that make sense?
The answers lie only in bringing the brightest minds together to figure it out.
As new technologies are emerging, It is giving rise to immersive and seamless interactions between devices and systems. This in turn giving rise to different use cases which has brought about many disruptions and innovations in last couple of years. Internet of things (IOT) has given a new outlook in which systems are getting developed, integrated and delivered.
www.facebook.com/iotians
Local Social Marketing and Public Health in Rural Communitieskimberlykeith
Social marketing uses marketing techniques to promote social good and behavior change. It can utilize traditional media like newspapers, radio, and TV as well as social media. Social networks are important for spreading health messages as people are influenced by those close to them. To use social media for health promotion, an organization first needs to define its mission, goals, and key messages. It then shares this message on platforms like Facebook and encourages local social networks to engage by liking and sharing posts. Photos, videos, and interacting regularly help make the page more visible and spread its reach.
Facebook is a popular social networking site that nonprofits can use to create awareness and connect with their community. To get started, nonprofits should create a Facebook page for their organization, find and connect with members of their community on Facebook, and use features like posting updates and events to engage their network and promote their cause. Facebook offers effective tools for nonprofits to share information and build relationships with supporters.
This document discusses strategies for using social media to communicate with communities. It considers creating a single Twitter account or Facebook page to coordinate environmental messaging across localities and departments. Using hashtags could link the accounts to specific places. The goals are to educate people about environmental issues, boost civic pride, highlight the city's good work, and connect with local networks to collaborate on resolving issues. Engagement could be increased by sharing others' content, asking questions, and posting at peak audience times.
Social Media Twitter & Facebook TrainingHolly Solomon
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
This document discusses using social media in churches. It begins by outlining six major cultural shifts in the 21st century around authority, mobility, spirituality, structure, influence, and technology. It then discusses assumptions about social media and how it relates to these cultural shifts. The document outlines dangers and possibilities of social media use, defines common terms, and provides examples of effective usage and platform options for churches. It concludes by asking for questions.
This presentation addresses questions from members of the Women's National Book Association (WNBA), New York City chapter. It provides an explanation of Facebook's EdgeRank algorithm and the basics of marketing. Throughout the presentation,
This document provides an overview of using social media for schools. It discusses why schools should use social media to engage families, increase enrollment, build community, and tell their story. It then describes how to use platforms like Facebook and Twitter, including setting up pages and profiles, types of content to share, and tools to schedule and monitor posts. Tips are provided for listening and learning from other schools on social media. The importance of an editorial calendar to plan consistent content is also highlighted.
The document provides an overview of the first session of a beginning social media class. It introduces the instructor, Yadira Galindo, and outlines the class agenda, requirements, and goals. These include introducing students to social media tools like Facebook, Twitter, LinkedIn, and exploring how media professionals can use social media for tasks like content promotion, community building, and personal branding. The class discussion will focus on using social media effectively and developing strategies for high-quality engagement and measuring results.
This document provides guidance on how churches can use social media platforms like Facebook, Twitter, YouTube and Pinterest to connect with their congregations and communities. It recommends that churches use photos and videos to engage people more than just text or links. Examples are given of how churches have used each platform successfully, such as creating Advent calendars on Pinterest or producing video series for YouTube. Tips are provided on growing followers and engagement, including listening to conversations, responding to others, sharing content regularly and maintaining relationships over time.
Suitable for:
Hospitality and Marketing professionals, who want up to date information and tips on how to improve and maximise their Facebook presence.
What we will cover:
The Current Landscape for Hoteliers
Stats and Facts
Housekeeping Checklist
Optimise your Page
Maximise your opportunities
Managing your time
The possible implication of Google +1
Social Media Handout - Sertoma National Convention 2010Karrin Huhmann
This document provides an overview of using Facebook for organizations like Sertoma clubs. It defines Facebook Pages and Groups, explaining when each should be used. Pages are for brands and organizations to connect with fans, while Groups are for facilitating communication among connected people. The document then gives steps for setting up a Facebook profile and Page or Group for a Sertoma club, including sharing information, promoting events, and recruiting members. It provides resources for learning best practices of nonprofit Facebook use.
Facebook Pages: The Insider's Guide to Viral Marketing discusses how Facebook Pages allow businesses to build consumer bases, sell products, run promotions, and interact with customers. It notes that 70% of viral marketers report increased brand awareness through social marketing campaigns on Facebook. With over 70 million active users, Facebook is a leading social utility where hundreds of thousands of brands, retailers, and other organizations have Pages to engage with consumers.
This document provides an overview and guide for using Facebook Pages to promote businesses. It discusses how Facebook Pages allow businesses to interact with customers, build a fan base, run promotions and sell products. The document then gives best practices for using Facebook Pages, including making the page personal, updating it frequently, harnessing the power of the News Feed, choosing useful applications, and promoting the page through Facebook ads. It also provides instructions on setting up and managing a Facebook Page.
The document discusses the benefits of using social media for professional networking and marketing purposes. It begins by addressing common concerns with social media before presenting statistics on the growth and usage of major platforms like LinkedIn, Twitter, Facebook. It then provides guidance on creating effective profiles on each network, connecting with others, and engaging in conversations. The key aspects are creating a professional image, linking profiles across networks, and sharing valuable content to both inform and promote your services.
Pinterest is a visual discovery engine where users can create boards to organize and share things they find interesting online. It has grown rapidly since launching in 2010, reaching over 10 million daily active users. Users can pin images, videos and other content to their boards from other websites or upload their own. Brands have also started using Pinterest to inspire customers, sell products, raise awareness and get customers involved. While focused on growth, Pinterest may explore advertising or affiliate links as revenue models in the future. Top users include Jane Wang, Christine Martinez and Ben Silbermann, who have millions of followers each. Pinterest integrates closely with Facebook for user profiles and driving traffic between the two platforms.
Everything you wanted to know about Pinterest.
Including:
How the idea came about, What’s the big deal?, Stats, facts and demographics, Getting started, What are people pinning?, It’s not just imagery
Some of the more unusual uses, What else can I do?, Which brands are using it?, How are they?
Pinning on the move, Extending the experience off platform, Key take-outs
Online Engagement: Growing Your Online Communityjordanbehan
My slides for a workshop on Online Engagement, part of a four part series on Social Media for Social Change, presented by Hollyhock and Octopus Strategies.
The Internet of Things is already transforming how we work in surprising ways. 8 case studies compare the past and present with 3 lessons to actually make work better.
THE TRADITIONAL WORKPLACE, AS WE'VE KNOWN IT, DOESN'T EVEN EXIST TODAY.
The explosion of new technologies, mass adoption of social channels, ubiquity of mobile and connectivity, and proliferation of devices continue to drive massive transformation, but at what cost? How can large organizations collaborate, integrate, and innovate quickly enough to survive at the speed of their customers? What are the questions we could or should be asking to really make changes for work that make sense?
The answers lie only in bringing the brightest minds together to figure it out.
As new technologies are emerging, It is giving rise to immersive and seamless interactions between devices and systems. This in turn giving rise to different use cases which has brought about many disruptions and innovations in last couple of years. Internet of things (IOT) has given a new outlook in which systems are getting developed, integrated and delivered.
www.facebook.com/iotians
The document discusses the growth of the Internet of Things (IoT) and smart cities. It notes that as more devices become internet-connected, standards like IPv6, 6LoWPAN, and CoAP will be important to enable interoperability. The Web of Things uses these standards and protocols like CoAP to provide web services at the network edge for IoT applications. Sensinode is a provider of end-to-end IoT software solutions and plays a key role in several IoT standardization efforts.
This document provides an introduction to Internet of Things (IoT) and smart cities. It discusses Kevin Ashton who coined the term "Internet of Things" and his vision for using data to increase efficiency. Key enabling technologies for IoT like cheap sensors, bandwidth, processing and wireless coverage are outlined. Examples of IoT applications in various sectors like manufacturing, transportation, agriculture and smart cities are provided. The document also discusses challenges in making sense of the large amounts of data generated by IoT devices and the importance of a citizen-centric approach to building smart cities by leveraging crowdsourcing and citizen engagement.
Deep Learning - The Past, Present and Future of Artificial IntelligenceLukas Masuch
The document provides an overview of deep learning, including its history, key concepts, applications, and recent advances. It discusses the evolution of deep learning techniques like convolutional neural networks, recurrent neural networks, generative adversarial networks, and their applications in computer vision, natural language processing, and games. Examples include deep learning for image recognition, generation, segmentation, captioning, and more.
Bessemer Venture Partners' is proud to share The State of the Cloud for 2017.
As the definitive guide to the biggest trends in the cloud industry, this year’s “State of the Cloud Report” includes:
1. A Look Back at 2016
- 2016 was a marquee year for a number of reasons. First, we all remember the rocky start in February where the Cloud Market dropped 35%
- Subsequently, rebounded back to normal levels and ended the year up +15%.
- The dip in the market had two main outcomes: First, it led to unprecedented amounts of M&A (4x more than any other year and 40% of the total cloud market cap of $300B) – and second, it led to the fewest number of cloud tech IPOs since the financial crisis.
- A combination of these factors has led to the highest quality backlog of private cloud companies in history. The top 100 private Cloud companies alone represent over $100B of private enterprise value.
2. We provide a deeper look into the three top questions every private cloud CEO should be discussing with his/her executive team
- How fast should I be growing?
- How much should I burn?
- How do I scale?
3. Bessemer’s 7 Predictions for 2017
- The year of human assisted AI
- APIs will serve as the backbone for a majority of software infrastructure
- Architect for infinite scale without infinite spend
- Mobile unlocks non-desk worker productivity
- NPS everything
- Diverse teams win
- The screenless software movement
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
Suggestions:
1) For best quality, download the PDF before viewing.
2) Open at least two windows: One for the Youtube video, one for the screencast (link below), and optionally one for the slides themselves.
3) The Youtube video is shown on the first page of the slide deck, for slides, just skip to page 2.
Screencast: http://youtu.be/VoL7JKJmr2I
Video recording: http://youtu.be/CJRvb8zxRdE (Thanks to Al Friedrich!)
In this talk, we take Deep Learning to task with real world data puzzles to solve.
Data:
- Higgs binary classification dataset (10M rows, 29 cols)
- MNIST 10-class dataset
- Weather categorical dataset
- eBay text classification dataset (8500 cols, 500k rows, 467 classes)
- ECG heartbeat anomaly detection
- Powered by the open source machine learning software H2O.ai. Contributors welcome at: https://github.com/h2oai
- To view videos on H2O open source machine learning software, go to: https://www.youtube.com/user/0xdata
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
The document discusses the rise of social media and its importance for organizations and leaders. It defines social media and examines how it allows for relationships, engagement and community building. The document also provides examples of how different social media platforms can be used and guidance on developing a social media strategy and presence.
Nonprofit Insights: Engaging Volunteers on FacebookVolunteerMatch
With all the buzz recently about Facebook and organic reach, one question remains: How useful is Facebook for nonprofit engagement? Can nonprofits build support on Facebook? How??
Join John Haydon, nonprofit marketing expert and author of "Facebook Marketing for Dummies," for a Nonprofit Insights webinar focused on de-mystifying the process of engaging supporters on Facebook. John walks us through today's version of the popular social network, and provides concrete strategies for how our nonprofit organizations can connect with potential supporters and build real relationships with volunteers that can exist online, offline, and wherever we need them.
Social Media Training with CARD – Collaborating Agencies Responding to DisastersDan Cohen
The document provides guidance on using social media to communicate goals and strategies. It discusses using Twitter to build presence and inform followers, using Facebook to build a fan base and engage audiences, and using LinkedIn to integrate professional networks. It emphasizes listening first before contributing on social media and making strategic use of tools like videos, photos and metrics to maximize impact.
The document discusses how to effectively use social media for online fundraising. It covers developing a strategy and understanding your audience, branding your organization for social networks, establishing policies and resources for social media use, monitoring engagement and measuring the impact of fundraising efforts on social platforms. The key aspects are having clear objectives, matching your branding to your target audience, designating staff roles and responsibilities, and tracking metrics like followers, comments and conversions to supporters.
Social media marketing and optimization cap - condensedYazdi Tantra
This document discusses the growth of online users and e-commerce in India. It notes that India has 150 million online users, making it the 3rd largest online population after China and the US. Social media is changing how people connect and share information online. The document then discusses traditional marketing methods and their limitations and introduces social media platforms like blogs, Twitter, Facebook, YouTube and LinkedIn as effective new marketing tools. It provides tips on using each platform and emphasizes the importance of having a social media strategy and measuring results.
This document provides an overview of social media and how organizations can use platforms like Facebook and Twitter effectively. It discusses key topics such as:
- The characteristics of social media and how users engage on platforms
- Examples of how organizations leverage Facebook and Twitter to raise visibility, create buzz, and engage with audiences
- Best practices for content on each channel including using visuals, storytelling, and questions to encourage feedback
- Developing a social media plan and strategy to identify target audiences, select appropriate networks, and analyze metrics
The document provides an agenda for a social media seminar, including presentations on definitions of social media, why brands use social media, social commerce tools, and monitoring social media. It then discusses various social media strategies and best practices for brands, including examples from Marks & Spencer, H&M, Compare the Meerkat, and Cobra. It emphasizes engaging customers in conversations rather than just broadcasting messages.
Dawn McGruer FRSA - Director of Business Consort (The Digital & Social Mdia Academy) www.thesocialmediaacademy.org has written a 21 page social media guide to help businesses all over the world excel in a digtal era!
Guide to Unthink - the new social network on the block. Still in beta, Unthink preaches empowerment and encourages people to take control of their own destinies. Taking down Facebook is the core of Unthink’s marketing campaign.
Score social media_workshop_series 1 - 2012Penney Fox
This document provides an introduction to social media and getting started with Facebook pages and profiles. It discusses the importance of social media for businesses and why they should use platforms like Facebook. It then covers how to set up a Facebook profile page versus a Facebook fan page for businesses. The document provides tips for engaging audiences and growing fans on Facebook pages by posting regularly and interacting with followers. Finally, it briefly introduces LinkedIn as a social network for professional connections.
This document provides an overview of using social media and discusses key considerations for organizations. It addresses assessing risks and advantages, common social media platforms, and strategies for using social media to engage customers and achieve organizational goals. Tips are provided for setting up social media accounts, developing policies, and addressing concerns about using social media.
This document provides information about social media managed services and technology training from Virtual Options. It discusses using social media profiles like Facebook, LinkedIn, and Google+ for personal and business branding. Key points include:
- Facebook, LinkedIn and other networks can be used to connect with potential customers and build relationships.
- It's important to strategically post engaging content on a regular basis to drive conversation and build an online community.
- Profiles should be used appropriately for each particular network - Facebook is more personal while LinkedIn focuses on professional networking.
- Multiple networks don't need to be used at once - it's best to start with one or two and build a presence deliberately over time.
The document discusses the effective use of social media in human resources. It defines social media and lists popular social networking sites like Facebook, YouTube, and LinkedIn. It notes that social media can be used to promote job openings, interact with candidates, and build a company brand. The document provides tips on setting up pages, using social media for recruitment, and developing policies for employee social media use.
College of Consultants Presentation - Kellogg Action LabBeth Kanter
Beth Kanter provides an introduction to social media concepts, strategies, tools, and examples for nonprofits. She discusses assessing the benefits and costs of social media, patterns of successful implementation, and tactics for listening, participating, sharing content, and generating buzz across various social media platforms. The document provides tips on using tools like blogs, RSS feeds, Twitter, and social networks to engage audiences and achieve organizational goals in a time-efficient manner.
SocialBuzzUniversity.com - Social Media Training : Listening, Caring, EngagingSebastian Rusk
This document provides an overview of various social media platforms and how businesses can utilize them. It discusses Facebook, Twitter, YouTube, blogs, LinkedIn and Foursquare. For each platform it highlights key facts and statistics and provides tips on how businesses can communicate and engage on each channel. The document stresses the importance of having an online presence and creating a social media plan tailored to your business goals and target audience.
SocialBuzzUniversity.com - How to win with Social Media TrainingSebastian Rusk
Take an in depth look on what it really means to listen, care and respond to your community while building your social media presence.
http://SocialBuzzUniversity.com
http://SocialBuzzTV.com
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
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rankings in rapid time despite having health concerns and limited
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
3. So what is Social Media?
Social Media is a method of technology that allows us to share
content, personal opinions, swap different perspectives and insights into
world issues
4. So what is Social Media?
Social Media is a method of technology that allows us to share
content, personal opinions, swap different perspectives and insights into
world issues
In other words…
5. So what is Social Media?
Social Media is a method of technology that allows us to share
content, personal opinions, swap different perspectives and insights into
world issues
In other words…
Text
6. So what is Social Media?
Social Media is a method of technology that allows us to share
content, personal opinions, swap different perspectives and insights into
world issues
In other words…
Text
Images
7. So what is Social Media?
Social Media is a method of technology that allows us to share
content, personal opinions, swap different perspectives and insights into
world issues
In other words…
Text
Images
Videos
8. In less than 4 years Social Media has now overtaken
what?
as the number one activity on the web?
Social Media – How it Works
9. In less than 4 years Social Media has now overtaken
what?
as the number one activity on the web?
Yes…pornography!
Social Media – How it Works
10. The most popular types of Social Media websites are
Social Media – How it Works
11. The most popular types of Social Media websites are
Facebook
Social Media – How it Works
12. The most popular types of Social Media websites are
Facebook
Twitter
Social Media – How it Works
13. The most popular types of Social Media websites are
Facebook
Twitter
LinkedIn
Social Media – How it Works
14. The most popular types of Social Media websites are
Facebook
Twitter
LinkedIn
Also known as Social Networking
Social Media – How it Works
15. This morning
Setting up Facebook for your
business
Social Media – How it Works
16. This morning
Setting up Facebook for your
business
Your Business Fan Page
Social Media – How it Works
17. This morning
Setting up Facebook for your
business
Your Business Fan Page
How to use Facebook
Social Media – How it Works
18. This morning
Setting up Facebook for your
business
Your Business Fan Page
How to use Facebook
How NOT to use Facebook
Social Media – How it Works
19. This morning This afternoon
Setting up Facebook for your Twitter – setting up your
business profile
Your Business Fan Page
How to use Facebook
How NOT to use Facebook
Social Media – How it Works
20. This morning This afternoon
Setting up Facebook for your Twitter – setting up your
business profile
Your Business Fan Page How to find `followers`
How to use Facebook
How NOT to use Facebook
Social Media – How it Works
21. This morning This afternoon
Setting up Facebook for your Twitter – setting up your
business profile
Your Business Fan Page How to find `followers`
How to use Facebook How to `Tweet`
How NOT to use Facebook
Social Media – How it Works
22. This morning This afternoon
Setting up Facebook for your Twitter – setting up your
business profile
Your Business Fan Page How to find `followers`
How to use Facebook How to `Tweet`
How NOT to use Facebook
LinkedIn
Social Media – How it Works
23. This morning This afternoon
Setting up Facebook for your Twitter – setting up your
business profile
Your Business Fan Page How to find `followers`
How to use Facebook How to `Tweet`
How NOT to use Facebook
LinkedIn
ipatter
Social Media – How it Works
24. Facebook
• Facts and Figures
• More than 500 million users on Facebook
25. Facebook
• Facts and Figures
• More than 500 million users on Facebook
• 50% of active users log on, on any given day
26. Facebook
• Facts and Figures
• More than 500 million users on Facebook
• 50% of active users log on, on any given day
• The average Facebook user has 130 friends
27. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
28. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
29. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
TV – 13 years
30. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
TV – 13 years
Internet – 4 years
31. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
TV – 13 years
Internet – 4 years
Ipod – 3 years
32. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
TV – 13 years
Internet – 4 years
Ipod – 3 years
In less than a year Facebook had…
33. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
TV – 13 years
Internet – 4 years
Ipod – 3 years
In less than a year Facebook had…
200 million users!
34. In the UK
Almost 60% of the online population uses
Facebook on a regular basis
35. In the UK
Almost 60% of the online population uses
Facebook on a regular basis
Facebook receives more traffic than Google
38. Facebook
Profiles, Groups & Pages
Profiles Groups
Are for individuals, personal Are for businesses
profile Groups
Organisations
Clubs
Charities
Indexed by search engines
39. What is a Facebook Page?
Pages are for…
Businesses
Organisations
Celebrities
Bands
40. What is the main benefit of a Facebook Page?
A Page can be fully optimised for the search engines
41. What is the main benefit of a Facebook Page?
A Page can be fully optimised for the search engines
Use it as a secondary website for your business
42. What is the main benefit of a Facebook Page?
A Page can be fully optimised for the search engines
Use it as a secondary website for your business
Will help improve your search engine ranking
43. What is the main benefit of a Facebook Page?
A Page can be fully optimised for the search engines
Use it as a secondary website for your business
Will help improve your search engine ranking
The larger your fan base gets a viral growth of your Page
occurs
44. What is the main benefit of a Facebook Page?
A Page can be fully optimised for the search engines
Use it as a secondary website for your business
Will help improve your search engine ranking
The larger your fan base gets a viral growth of your Page
occurs
Will drive more traffic to your website and business
45. What can you use a Facebook Page for?
To communicate
To engage
To inform
To educate
To build a relationship
46. So why do we need a Facebook Page?
To sell your products & services?
47. So why do we need a Facebook Page?
To sell your products & services?
No!
48. So why do we need a Facebook Page?
To build a relationship with potential
customers?
49. So why do we need a Facebook Page?
To build a relationship with potential
customers?
Yes
50. So why do we need a Facebook Page?
To inform & educate potential clients?
51. So why do we need a Facebook Page?
To inform & educate potential clients?
Yes