This document discusses how to use email marketing to get new and repeat business on autopilot. It recommends using dynamic signup forms to increase contacts by 150%, implementing a welcome email series to immediately engage new subscribers, and using click segmentation and automation to send timely, relevant follow-up emails that further engage audiences. Putting these tactics together can help put a business's email marketing on autopilot to cost-effectively find new customers and increase retention of existing customers.

1. How to Get New and Repeat
Business on Autopilot with
Email Marketing

2. Not having
enough time
Finding new
customers
Retaining
existing
customers
Top challenges for
small business owners

3. Finding new
customers
Not having
enough time
Shift your focus
to do more business
Retaining
existing
customers

4. Gaining a new customer can be
5 to 25 times more expensive
than retaining an existing one.
Source: Harvard Business Review

5. A 5% increase in retention
increases profits 25% to 95%.
Source: Bain & Company

6. 91% of consumers check their
email at least once per day.
Source: ExactTarget, Mobile Behavior report

7. 52% of consumers are likely to
switch brands if a company doesn't
personalize communications.
Source: Salesforce

8. A person should feel like you’re
talking to them directly, not to a
group of people.
Think one-to-one messages

9. Offers, information, and
conversations should feel timely
and relevant to get the best
results.
Time and relevance matter

10. Personalized promotional emails
typically receive an 11% higher
open rate.
Source: Experian, 2016

11. Personalized promotional emails
receive 27% higher unique click
throughs.
Source: Experian, 2016

12. How can you use email to get new and repeat business?
•How to turn more website visitors into
new contacts
•How to automate timely engagement
with new contacts
•How to do more business by sending
relevant emails

13. The Expert
Dave Charest
Director, Content Marketing
Constant Contact

14. How can you use email to get new and repeat business?
•How to turn more website visitors into
new contacts
•How to automate timely engagement
with new contacts
•How to do more business by sending
relevant emails

15. Is it easier to reach people
when you have their contact
information or when you
don’t?

16. Static sign-up forms work

17. A more effective way to entice new contacts

18. Tip #1: Stop asking, “Join our email list.”
Don’t make it
about receiving
more email

19. Tip #2: Focus on what’s in it for them.
• To receive promotions or discounts
• To receive exclusive content
• To show support for an
organization

20. Retail
Home Our Inventory Bike Services Rentals Cycling Club About Us

21. OUR WORK OUR SERVICES BLOG CONTACT
What our clients say
Business to Business (B2B)

22. Things to remember about your email list…
Dynamic forms
increase
signups by
150%
You’ll do more
business if you
have an email
address
Focus on
what’s in it
for your
contacts when
signing up

23. How can you use email to get new and repeat business?
•How to turn more website visitors into
new contacts
•How to automate timely engagement
with new contacts
•How to do more business by sending
relevant emails

24. Has this ever happened to you?

25. Engage right away with a Welcome Series
Email 1: Delivery/Welcome
• Send immediately
• Deliver asset
• Welcome
• Set expectations

26. Engage right away with a Welcome Series
Email 2: Invitation to Connect
• Send a few days later
• Invite them to connect
• Let them know how to reach you

27. Business to business (B2B) example
Email 1 Email 2

28. Remember:
Timely engagement matters
Use a simple
Welcome Series
Automate to
build
relationships
1. Delivery/
Welcome
2. Invitation to
Connect

29. How can you use email to get new and repeat business?
•How to turn 150% more website visitors
into new contacts
•How to automate timely engagement
with new contacts
•How to do more business by sending
relevant emails

30. Everyone is different

31. Find an interested audience
• Send to the broad group of contacts
• Allow them to self-segment
• Follow up with timely, relevant information

32. Automated follow-up information
Email 1: Give reasons why

33. Automated follow-up information
Email 2: Highlight unique aspect

34. Automated follow-up information
Email 3: Invoke fear of missing out

35. B2B: Find an interested audience
• Send to the broad group of contacts
• Gauge interest in their website service
• Follow up with timely, relevant information

36. B2B: Automated follow-up information
Email 1: Give reasons why Email 2: Highlight unique aspect Email 3: Invoke fear of missing out

37. Send more timely, relevant emails
Automatically
create an interest
list
Gauge interest
from contacts
Automate
relevant, follow-
up emails to the
list

38. Put your email marketing on autopilot
Create a welcome
series to
immediately
engage new
contacts
Use dynamic
forms to increase
your signups by
150%
Use Click
Segmentation &
automation to
send timely,
relevant content

39. Set-up dynamic forms

40. Try Constant Contact
Get started today!
Fill out a trial card.
Powerful, easy-to-use tools, world-
class support, and a step-by-step plan
to success

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