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A guide for
Entrepreneurs teaching entrepreneurship
By Richard Lucas
2012
richardlucas@richardlucas.com
Honorary Committee for Global Entrepreneurship Week in Poland
With recognition/thanks to
Dr Shai Vyakarnam
Director of the Centre for Entrepreneurial Learning at the Cambridge
University Judge Business School who gave me some of the ideas
Core objectives
• Be useful to business people who are
involved in teaching business
• Share lessons learned and experience
• Offer guidelines
• Highlight problems and opportunities
Values
• Entrepreneurship can be taught (if you don’t
believe this why are you offering to help?)
• Be useful and helpful to those who attend
• Be positive and supportive (Even if someone
says something stupid, be constructively
critical)
Why Entrepreneurs ?
• They have real experience, not just text book
• They can be role models. To see someone (who is
from the place you are studying) shows its possible
• Entrepreneurs must train/coach their staff
• teachers often don’t have experience
• Setting up and running a business is a practical
challenge, not theoretical
Coaching workshop groups
• Know your audience/adjust to age/experience
• Don't patronise/assume that those being
helped cannot be find answers
• Ask basic questions
(clients/costs/competition,
product/people/process)
• don't tell them answers. its not an exam
• Help with group presentation if need be
Problems and opportunities
• Problems
o The audience will be varied (all kinds of people
roll up/not all kids are motivated)
o Some entrepreneurs will show off ("look at me")
o Entrepreneurs may not realize they have to
prioritize the class.
• Opportunities
o You get to meet new kinds of people
o more interesting and fun than hobbies
o You are a role model
o You are being a good citizen
Tips and tricks
• Get participants involved, ask them to introduce
themselves if they are there early
• Give information about your business (if
appropriate) , but don’t show off 
• Focus on a subject (Sales, marketing, team
building, finance, strategy, etc)
• Give examples/challenges from your own
experience. How would you deal with <tough
problem>?
A guide for 
Entrepreneurs teaching entrepreneurship 
By Richard Lucas
2012
richardlucas@richardlucas.com 
Honorary Committee for Global Entrepreneurship Week in Poland
With recognition/thanks to 
Dr Shai Vyakarnam 
Director of the Centre for Entrepreneurial Learning at the Cambridge 
University Judge Business School who gave me some of the ideas

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1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
 

How to: Teach entrepreneurship as an entrepreneur