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Wojtek - the Soldier Bear
Wojtek – niedźwiedź-żołnierz
Wojtek the Soldier Bear
The story ( it’s two stories)
What I did/Why it worked
What you can learn from this story
Richard Lucas
Richardlucas@richardlucas.com
Kraków,
March 2021
Two stories: Wojtek was..
A beer drinking, cigarette eating, artillery
shell carrying bear that slept in a tent, and
fought the Nazis, adopted in Iran, travelled
with the Polish army, ended up in
Edinburgh Zoo
and…
a gateway to remembering a
forgotten nightmare
Wojtek - the Soldier Bear
What I did/and discovered
Why not?
What I discovered
Statues are hard and expensive
Events are easy and cheap
People really cared, attractive vague symbol. Loose
hand.Patient, Celebrities. Trial and error, Luck. Not
being in the spotlight
What I did
Spread the word
Nudged things along
Helped where I could
Values and priorities
Not nationalist- Wojtek – symbol of freedom and
international co-operation
Have an impact
Focus on the documenting the history
Bringing people together
Approach
Loose hand/ Global brand for decentralized
initiatives/Let other’s take the lead
Patient/Be Opportunistic/Media/Celebrities
Trial and error./Luck./Not being in the spotlight/No
one owns Wojtek
Low/No Cost
Lessons to learn
Think „Why not” and say „yes”
Talk to strangers, people in your network
Get the word out
Be flexible
Know your purpose & limits
Wojtek - the Soldier Bear

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Sunday Assembly Wojtek March 2021

  • 1. Wojtek - the Soldier Bear
  • 2. Wojtek – niedźwiedź-żołnierz Wojtek the Soldier Bear The story ( it’s two stories) What I did/Why it worked What you can learn from this story Richard Lucas Richardlucas@richardlucas.com Kraków, March 2021
  • 3. Two stories: Wojtek was.. A beer drinking, cigarette eating, artillery shell carrying bear that slept in a tent, and fought the Nazis, adopted in Iran, travelled with the Polish army, ended up in Edinburgh Zoo and… a gateway to remembering a forgotten nightmare
  • 4.
  • 5.
  • 6. Wojtek - the Soldier Bear
  • 7. What I did/and discovered Why not? What I discovered Statues are hard and expensive Events are easy and cheap People really cared, attractive vague symbol. Loose hand.Patient, Celebrities. Trial and error, Luck. Not being in the spotlight
  • 8.
  • 9.
  • 10. What I did Spread the word Nudged things along Helped where I could
  • 11. Values and priorities Not nationalist- Wojtek – symbol of freedom and international co-operation Have an impact Focus on the documenting the history Bringing people together
  • 12. Approach Loose hand/ Global brand for decentralized initiatives/Let other’s take the lead Patient/Be Opportunistic/Media/Celebrities Trial and error./Luck./Not being in the spotlight/No one owns Wojtek Low/No Cost
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Lessons to learn Think „Why not” and say „yes” Talk to strangers, people in your network Get the word out Be flexible Know your purpose & limits
  • 21. Wojtek - the Soldier Bear