SLides presented at Winnova in Pori, Finland for a group of enthousiastic students in hairdressing and cosmetology.

1. Challenges of being an Entrepreneur
and needed competencies
Parturi-ja kampaamopalvelut / kosmetologi
Pori, 7th
of April 2014, Finland
Ing. Matthijs H.M. Hammer M.Sc.
Senior lecturer Entrepreneurship
School of Business, Building & Technology
PhD Researcher
Faculty of Product Innovation Management

2. • Short general introduction
• Theory:
• What is hairdressing / cosmetology in the
Netherlands?
• Why popular; What is the fun?
• Practice:
• Casus: You!
Menu

3. About Saxion Universities
Enschede
ApeldoornDeventer

4. Three locations in the
eastern part of the country:
•Enschede
•Deventer
•Apeldoorn
Bridge position between
the Netherlands and
Germany

5. Saxion University of Applied Sciences
History as a Textile region

6. Characteristics of Saxion:
• Comprehensive university, predominantly
undergraduate level
• Focus on profession-oriented education through
teaching & undergraduate research
• Professional Masters’ programmes in key fields
• Regional focus for all programmes, national profile in
key fields
• Quality education under public scrutiny and
accreditation
Public funding, History dates back to 1875
23,125 students, 2,232 faculty and staff
12 Schools, 6 research centres

7. Schools and academic programs
• School of Business Building
& Technology
• School of Governance & Law
• School of Health
• School of Applied Psychology and
Human Resources Management
• School of Social Work
• School of Education
• School of Creativity & Technology
• School of Finance & Accounting
• Hospitality Business School
• School of Life Science, Engineering & Design
• School of Marketing & International
Management
• School of Environmental Planning & Building
12 Schools:
•125 Bachelor / Master programmes in Dutch.
•27 Bachelor / Master international programmes in English.
•Various Bachelor / Master programmes in German
•Non-degree programmes

8. Small Business & Retail Management
• For the last 12 years
continually chosen as the best
Entrepreneurship program in
the country. (Source: Studiegids Hoger
Onderwijs Ministry of Education the Netherlands,
2011)
• Voted in October 2009 as the
best performing study
program in the entire field of
commerce/economy in The
Netherlands (8.3 out of 10)
(Source: Elsevier, october 2009)

9. Winner of Dutch
Wijnand Wijnen
education award for
most innovative
university program
concept.
Small Business & Retail Management

10. Winner of several
innovation awards for
student companies
Small Business & Retail Management

11. A kind question for you
Do you want to co-operate in applied research on
Entrepreneurship?
Please fill-out the form provided.
First part is about your thoughts on entrepreneurship
Second part for statistical processing.
Thank you and accept your reward.

12. Theory: What is hairdressing and
cosmetology in NL?

13. Why?
• Not more or less popular than anywhere.
• Structure for both professions:
1. Junior hairdresser / cosmetologist (basics)
2. hairdresser / cosmetologist (all skills and knowledge)
3. All-round hairdresser / cosmetologist
(Entrepreneurship on the table!)
• 1+2 as fulltime + part-time (work in the profession)
• 3 Only in combination with working in the profession.

14. Example
See possibilities Tackle opportunities
Know where to find it. Successful application

15. Why?
• All-round hairdresser / cosmetologist is on education level
4, access to higher education.
• Good fundamental knowledge of economics and practical
entrepreneurship e.g.:
• Customer wants and needs (New trends)
• Direct customer relation and feedback.
• Awareness of costs and value’s.
• A lot of humanistic knowledge (management skill)
• Task: discuss with your neighbour:
why you like this profession ?

16. Task 1
Individual task,
please do NOT co-operate!
Take a blank piece of paper
Take a pen
Draw an entrepreneur

17. results
>99% human being
Where from: >80% Man
Where from: >80% Suite
Where from: >80% Tie
Where from: >80% Smiling / success

18. Task 2
Please do co-operate now
Make small groups
Draw an entrepreneur

19. Results
3 levels:
•Items above personal level (common wealth /
added value).
•Items on personal level (happiness / lucky / good
life)
•Items below personal level (money/ office /
factory)

20. What is the item below?

21. Prototyping
+ +

22. Prototyping

23. What is an entrepreneur?

24. Prototyping
• Object or pattern recognition (Matlin, 2002)
• Combination of attributes associated with an object or
pattern (Solso, 1999)
Question?
• What is a prototype of an business opportunity?

25. Entrepreneurial process
VALUE
CREATION
Opportunity
recognition
Opportunity
preparation
Opportunity
exploitation
(Shane & Venkataraman, 2000)

26. VALUE
CREATION
Opportunity
recognition
Opportunity
preparation
Opportunity
exploitation
CTO/COO
Culture Capital
CFO
Economic Capital
CEO
Strategic Capital
CMO
Social Capital
Relates to knowledge,
technology
organization, culture,
Relates to vision, mission
Influence, power
Relates to finance,
cash flow, costs
Relates to networks on
multiple aggregation Levels
in markets

27. But remember…..
Vision
without
Action
Action
without
Vision
DaydreaDaydrea
mm NightmareNightmare

28. The Competent Egg
Knowledge
Application
Behaviour
Talent
Source: N. Vloon, 2002
Structure
Context

29. What suites You?
• What do You like?
• What distinguishes You?
• What is appreciated?
Problem:
You don´ t know for yourself.

30. Different ways of development
Falcon
Source: N. Vloon, 2002Goose

31. Summery
1. Determine what your motivation is; what make you
have fun.
2. Determine your relevant talents.
3. Determine what is your goal.
4. Create training activities in another professional
context.
5. Do it! (with motivation and drive)

32. Thank You
for your
Attention