Facebook ad campaigns involve 9 key steps: 1) developing a strategy, 2) choosing an objective like reach or engagement, 3) naming the campaign, 4) targeting the audience, 5) choosing where ads are displayed, 6) setting the budget, 7) selecting an ad format like images or video, 8) providing details like calls-to-action, and 9) carefully monitoring the ads' performance. Choosing the right objective that aligns with campaign goals and targeting the optimal audience are especially important for campaign success.

1. HOW TO SETUP YOUR FIRST FACEBOOK AD
CAMPAIGN

2. HOW TO SETUP YOUR
FIRST FACEBOOK AD
CAMPAIGN
1. Development of strategy
2. Choose your objective
3. Give your Ad campaign a name
4. Target your audience
5. Choose where you want ads to be
displayed
6. Set your budget
7. Choose Ad format
8. Details
9. Monitor ads carefully

3. DEVELOPMENT
OF STRATEGY
The first and foremost thing is to make-up
your mind about the ad. What you want
your ad to be about.
Having a strategy in mind is important
since without it a person will be confused
and puzzled by so many options.
The result will be a campaign which will
not target the necessary audience and
useless content.

4. CHOOSE YOUR
OBJECTIVE
 It is obligatory to choose an objective because Facebook will optimize ad
based on it. In some cases, right objective can lower CPC and improve
results. Following are some of the objectives to be chosen from;
1. Reach
2. Traffic
3. Engagement
4. Brand awareness
5. Messages
6. Catalogue sales
7. App installs
 Choice of objective is very important. The objective should be the one
which will provide optimum outcomes for the campaign.
 For example; in order to promote a website, running a conversion
campaign is necessary.

5. REACH IT IS TO SHOW YOUR ADS TO MAXIMUM NUMBER
OF PEOPLE DURING CAMPAIGN.

6. TRAFFIC • It draws traffic or audience to your website. It is one of
the common function in all types of Facebook ads.

7. ENGAGEM
ENT
It engages audience tempting them to take some sort
of action (buying your services or products).

8. BRAND
AWARENESS
• Facebook has a policy of targeting the people who are
more likely to be interested in your products or services.
• It is optimized for the audience interested in certain
niche.

9. MESSAGES
• To be added to your Messaging list, your prospective
customers must respond to a Facebook post, something
not all can do or understand.
• It can be of perfect use for e-commerce because it makes
your customers to share their experience with you.

10. CATALOGUE
SALES
• These are perfect for e-commerce because it enables you
to sell your items directly from catalog on Facebook.

11. APP INSTALLS
• It is associated with software applications only
and works on mobile. It is the best method of
selling an application.
• It makes the people install your application on
their phones. It also keeps a track of number
of people installing your application and
logging in.

12. GIVE YOUR AD
CAMPAIGN A NAME
• A relevant name is important
for your ad campaign to test
and compare other campaigns
you want to run in future.

13. TARGET YOUR
AUDIENCE
• Campaign should be started
with having a strong idea in mind
about the targeted customers.

14. TARGET YOUR
AUDIENCE
• Following are some of the types;
1. Custom audiences; which targets
users from one’s email account
2. Lookalike audiences; replicates the
qualities from custom audiences
3. Demographic targeting
4. Interest/behavior target
5. Connection targeting; determines if
you want to target those who are
related to your brand or not

15. CHOOSE WHERE YOU
WANT ADS TO BE
DISPLAYED
• Next is the decision where you
want your ads to be shown;
apps, or what devices, mobile,
desktop or both (mobile and
desktop). You can run ad on all
the options.

16. SET YOUR BUDGET
• The next step is to select a budget,
schedule ads and select optimization
methods.
• A lifetime budget, or a daily budget can be
chosen, or dayparting can be used which
allows running ads at certain times or
certain time during weeks.
• One can also choose if they want to
optimize ads at this step. Facebook has
the option for it, and one only needs to
explore it and set it up.
• The next thing is to choose whether you
want to spend the entire budget at once
or divide and spend it over time.

17. CHOOSE AD FORMAT
All our
beneficial
but video
and
carousal
have the
highest
rankings.
Following
are some
of the Ad
formats
to
choose
from;
Image ads
Video ads
Canvas ads
Carousal ads
Collections

18. DETAILS
• Listed at the bottom are
details which are equally
important and are not to be
missed including CTAs and URL
descriptions.

19. MONITOR ADS
CAREFULLY
• Monitoring ads is very
important. Some ads get high
rankings soon after campaign
while some get popular with
time.
• Keeping an eye on them all is
the key. Facebook ads
manager shows the details
about every campaign.