Planning Successful Events Presentation for Friday, March 11 Connect for lunch.

1. CONNECT 4 LUNCH:PLANNING SUCCESSFUL EVENTS FRIDAY, MARCH 11, 2011 26225 US HWY 70, RUIDOSO DOWNS WWW.RACERUIDOSO.COM RESPONSIBLE GAMING PROPERTY 800-572-1142

3. Ask for help.

4. Define the goal of your event.

5. Put together a timeline for your event.

7. You are not Superman/woman. Put together a team. Ask for help.

8. Define the Goal of Your Event What is your event about? What’s the purpose? What do you want the end result to be? How are you going to achieve it? Is it realistic? BE SPECIFIC

9. Put together a timeline for your event A well thought out timeline is essential to the success of your event.

11. Your budget doesn’t have to define your event or interfere with your goal

12. GET ORGANIZED BEFORE YOU GET STARTED.

13. Keep track of all expenses as you go along

15. Advertising and Promotion Advertising is expensive. If you have a budget for advertising, use it wisely spend where you will get the most “bang for your buck” The first thing to consider is your target audience. Where are they? That’s where you want to advertise. My best advice for buying advertising on a tight budget: Only advertise in media that agrees to give you free publicity in the form of on air mentions, editorial (advertorial) or in-kind trade

16. For Any Type of Event-The Day Of If you are responsible for set up of the event, arrive at least 2-3 hours early Wear comfortable clothing and shoes Bring your binder with all event info & contact info Greet volunteers or staff and brief them on the event Examine the venue to make sure all details are covered If applicable, make sure sound, lighting, and video have been checked Set up registration table, if necessary

17. After your event Make sure all invoices have been paid Send thank you notes to participants, volunteers, staffers, and sponsors Hold a meeting with your team to review the event and look at successes and suggestions Make a list of these items for the next event Make sure your binder is complete with contracts, receipts, meeting notes, advertising tear sheets, copies of flyers, etc. Pat yourself on the back, You Did It!

18. Chef brendan’s 10 tips for choosing a caterer

19. EVENTS AT RUIDOSO DOWNS

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36. Billy’s Sports Bar and Grill St. Patrick’s Day Party March 17th 7pm – 11pm

37. FREE Slot Tournament March 17th

38. Easter Buffet April 27th

39. Kentucky Derby-May 7th

40. Live Racing May 27th

41. Billy the Kid Chute Out June 3 & 4, 2011