The document discusses the significance of social media in the context of the National Extension Association of Family & Consumer Sciences annual meeting, highlighting the evolution and impact of Web 2.0 technologies on community and business engagement. It emphasizes the importance of adaptation to social media for effective communication, collaboration, and enhancing social capital among educators, particularly in cooperative extension services. Additionally, it provides various statistics, resources, and examples of successful social media practices within the extension framework.

1. Social Media in ExtensionAnnual Meeting of the National Extension Association of Family & Consumer SciencesSeptember 17, 2009Anne Mims Adrian, PhDAlabama Cooperative Extension System at Auburn University

2. “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWebflickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

3. Adoption Curve & PhasesInitial Discovery (2006-2007)Hype & Experimentation (2008-2009)Failure & Disappointment (2010)Triumph of Determination (2011-2013)Pervasive Adoption (2014-2015)http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png

4. What is the point?http://www.flickr.com/photos/skipnclick/2945026921/

5. Forget some concepts behind traditional media, education, and marketing.flickr.com/photos/yourdon/2715599454/

6. flickr.com/photos/28027797@N07/2613148011/Social media is social which means relationships, engagement, connectedness, and collaboration.

7. Social media adds valueCreativityEfficiencyFlexibilityInnovationScalability

8. Facebook200 millionactive usersblog.facebook.com/blog.php?post=72353897130

9. FacebookFacebook is the largest social networking site, passing MySpace in 2008www.mashable.com

10. FacebookWomen older than 55 make up the fastest-growing age group on Facebookcnn.com/2009/TECH/04/13/social.network.older/

11. Twitter stats3 million - Tweets/day (March 2008)Tuesday– most popular dayWednesday – close 2nd popular day techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World

12. Twitter stats2.62 billion - number of Tweets as July 14, 2009 Twitter is the fastest growing (752% increase in 2008!)http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.com

13. Wikipedia75,000- active contributors 13 million– number of articles contributors have worked onthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers

14. Wikipedia~57 million 2008monthly visitors~65 million 2009 monthly visitors thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers

15. YouTube70 million– videos (March 2008)95.4 million – videos (May 2009)13 hours- amount of video uploaded every minutethefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers

16. Blogosphere346 million – people read blogs (comScore March 2008)900,000 - average number of blog posts in a 24 hour period77% - active Internet users read blogsthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats

17. 1 trillion - unique URLs in Google’s indexthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats

18. What is the point?http://www.flickr.com/photos/skipnclick/2945026921/

19. Compartmentalized Life: Physical traditional boundaries of time The Age of Speedby Vince Poscente

21. Information through diverse social networks generates:More revenueMore and faster completed projects

22. Online connections enhance working & social relationships & build social capital, particularly in relationships that already have a physical presence. Hampton, K. (2002)Hampton, K. & Wellman, B. (2003) Ellison, N. B., Steinfield, C., & Lampe, C. (2007)

23. So what is the point? What does this mean for Cooperative Extension?flickr.com/photos/skipnclick/2945026921/

24. Overwhelmed?flickr.com/photos/violator3/19396819/

25. Go where people areflickr.com/photos/mcgarry/111003432/

26. Information does not flow linearly flickr.com/photos/philhawksworth/2588299896/

27. Learn to drink from a fire hoseslideshare.net/aafromaa/drinking-from-a-fire-hoseconnect.extension.iastate.edu/p73481377/flickr.com/photos/webwalker/114991439/

28. Multiple areas of interest and avenuesWikis (Wikipedia, and internal)Google DocumentsTwitterFacebookFriendfeedColleaguesOrganization’s news (internal, partners, competitors)Friends’ social bookmarks (delicious)

29. Multiple areas of interest and avenuesEmailComments on blogs (particularly my own)Google AnalyticsFeedburnerGoogle AlertsCommunities (book club, Ning communities)FlickrYouTubeGeneral newsPersonal information

30. Relaxflickr.com/photos/zunami/2283133585/

31. Stay Curiousflickr.com/photos/jerobins/2760299430/

32. Choose pipes, methods, and info based on your purpose and what you valueflickr.com/photos/namlhots/3096109459/blog.k1v1n.com/2008/10/defining-freerange-enterprise.html

33. Use a “start page”iGoogleGoogle ReaderNetvibesFriendfeed

34. NetworkConnect & build relationships withthose who share your interests. flickr.com/photos/rambleon/2637714144/

35. Keep learning new toolsBecometechnologically adeptflickr.com/photos/cc511/2304699865/blog.k1v1n.com/2008/10/defining-freerange-enterprise.html

36. TryExploreLearnParticipate flickr.com/photos/aafromaa/3027113461/in/set-72157608631840641/

37. …that's part of the fire hose …a mix of rapid fire ideas loaded with “imperfections”—a lot like life. Jason Adam Youngflickr.com/photos/aafromaa/3026998606/in/set-72157608631840641/

38. Lifestream—bring into one placeFriendFeedFeed readers (Google Reader)Tweetdeck

39. Organize by priorities not categories

40. Build and use filtersManually construct.Filters automatically filter for efficiency & growth.Continuously re-tune & re-build.flickr.com/photos/daveyll/332723930/

41. Use your network in filters

42. Re-tune filtersContinuously re-tune.Filters temporary.Updating the old filters is not the fix. We create, rethink, and re-tuned the filters.flickr.com/photos/jasoncwallace/2224259237/

43. Navigate the flow of easily, conveniently, and efficiently published information.flickr.com/photos/jdorner/2624179515/

44. Re-think social structure & expectationsNew paradigm –underlying way we share & not share.flickr.com/photos/ihardlyflickr/2368302976/

45. Extension Blog ExamplesWinston County Natural Resources Council wcnrc.blogspot.com/Agriculture in Van Wert County, Ohio gvanwert.wordpress.com/Eat, Save, and Be Healthy: Ohio State University Extension Family and Consumer Sciences osufcs.wordpress.com/

46. Extension Blog ExamplesFCS Edu-Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers Universityfcsedu-connector.blogspot.com/

47. Social Networks ExamplesACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety

48. Family Consumer Science Extension Educators on Twitter (a few examples)karynblass media literacy for girls/young adults, financial literacy for young people.sharoncowen family/work balance; also focuses on refugee parents/families.justjokins Joanne Kinsey Rutgers.woodskl Kristin Woods Alabama food safety agent.

49. Univeristy of Kentucky Extension FCS Educators on Twitter

50. ResourcesEngaging Communities on their on Turf: Secrets of Social networkers connect.extension.iastate.edu/p79426457/Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html

51. ResourcesClay Shirky "It's not information overload. It's filter failure" http://web2expo.blip.tv/file/1277460/ at Web 2.0 Expo NYBeginner’s Guide to Social Media in Extension http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

52. ResourcesPoscente, Vince. The Age of Speed.Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158

53. ResourcesRSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_englishUse a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html

54. ResourcesFeeding Frenzy, an eXtension 30-Minute session recording presented by Beth Raney, eXtension connect.extension.iastate.edu/p51525211/How to Use Twitter for Business - Webinar on 6/18/09 flyte.biz/resources/newsletters/08/06-twitter-for-business.php

55. ResourcesSocial Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Businesssmall-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/

56. ResourcesTwitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdfMisconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html

57. ResourcesHampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23. Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.

58. Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.Social Media in Extension by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .

59. Google me, Anne Adrian, Or find me:Twitter: aafromaadelicious: aafromaaAIM: aafromaaSlideshare: aafromaaFlickr: aafromaaYouTube: aafromaa

60. Extension Blog ExamplesWinston County Natural Resources Council wcnrc.blogspot.com/Agriculture in Van Wert County, Ohio gvanwert.wordpress.com/Eat, Save, and Be Healthy: Ohio State University Extension Family and Consumer Sciences osufcs.wordpress.com/

61. Extension Blog ExamplesFCS Edu-Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers Universityfcsedu-connector.blogspot.com/

62. Social Networks ExamplesACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety

63. Family Consumer Science Extension Educators on Twitter (a few examples)karynblass media literacy for girls/young adults, financial literacy for young people.sharoncowen family/work balance; also focuses on refugee parents/families.justjokins Joanne Kinsey Rutgers.woodskl Kristin Woods Alabama food safety agent.

64. Univeristy of Kentucky Extension FCS Educators on Twitter

65. ResourcesEngaging Communities on their on Turf: Secrets of Social networkers connect.extension.iastate.edu/p79426457/Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html

66. ResourcesClay Shirky "It's not information overload. It's filter failure" http://web2expo.blip.tv/file/1277460/ at Web 2.0 Expo NYBeginner’s Guide to Social Media in Extension http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

67. ResourcesPoscente, Vince. The Age of Speed.Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158

68. ResourcesRSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_englishUse a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html

69. ResourcesFeeding Frenzy, an eXtension 30-Minute session recording presented by Beth Raney, eXtension connect.extension.iastate.edu/p51525211/How to Use Twitter for Business - Webinar on 6/18/09 flyte.biz/resources/newsletters/08/06-twitter-for-business.php

70. ResourcesSocial Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Businesssmall-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/

71. ResourcesTwitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdfMisconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html

72. ResourcesHampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23. Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.

73. Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.Social Media in Extension by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .

74. Google me, Anne Adrian, Or find me:Twitter: aafromaadelicious: aafromaaAIM: aafromaaSlideshare: aafromaaFlickr: aafromaaYouTube: aafromaa

75. Social Media in ExtensionSeptember 2009Anne Mims Adrian, PhDAlabama Cooperative Extension System at Auburn Universityaadrian@auburn.edublog.anneadrian.com