Presented 26 July

1. It’s Time to Stop Stalling:
Doug Sillars
GDG Firenze
July 26, 2018
Mobile/Web Performance and You
@DougSillars

2. Contact Me:
@DougSillars
Doug.Sillars@gmail.com
www.dougsillars.com
Doug Sillars
https://www.slideshare.net/dougsillars/
Freelance Developer Relations
Performance Audits: Web/Native
Workshops:
Performance/Images/Video

4. 0.5
0.6
0.7
0.8
0.9
Standing in Line Standing on the
edge of a virtual
cliff
Experiencing
Mobile Delays
Solving a Math
Problem
https://www.ericsson.com/res/docs/2016/mobility-report/emr-feb-2016-the-stress-of-steaming-delays.pdf
Stress

5. How Much Do Customers Hate Delays?
3s: 53% of Users Abandon Mobile Sites
500ms: 26% Frustration
8% Engagement
100ms: 1% Revenue Walmart & Amazon (Desktop 2001)
4% Mobile Users Throw Their Phones
https://www.doubleclickbygoogle.com/articles/mobile-speed-matters
http://bit.ly/mobileWebStress
http://www.globaldots.com/how-website-speed-affects-conversion-rates/
https://www.mobilejoomla.com/blog/172-responsive-design-vs-server-side-solutions-infographic.html

6. Cellular Networks Are High Latency Environments
• Connection Establishment 500-2500ms 50-250ms 1-10ms
• Round Trip Time (RTT) 200ms 100ms 8-50ms
3G 4G Wi-Fi

7. Today’s Goals
Test where your app/site is today
Common Tools
Learn best practices for speed
Learn from existing tests
See the results of performance
fixes

8. Testing Your Mobile Performance
Native Web
Free & Open Source Tools
Video Optimizer
https://developer.att.com/
Video-Optimizer
WebPageTest
https://www.webpagetest.org
https://webspeed.cloudinary.com

9. Testing With Video Optimizer
Run network traces on your
phone
1. Pick device
2. Collector type
3. Set network conditions
4. Decrypt HTTPS
5. Record screen?
6. Name
7. GO!

10. Best Practices– Test Results
Connections
Files and Images
HTML
Security
Video

11. WebPageTest
Tests Websites on Remote
Browsers
1. Enter Website
2. Set Test Location
3. Choose Device & Browser
4. Options
5. GO!

12. WebPageTest Results

13. Optimizing Content Delivery
1.Delivery Speed: HTTP2

14. Optimizing Content Delivery
1.Delivery Speed: Redirects

15. Optimizing Content Delivery
1.Delivery Speed: Redirects

16. © 2017 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated.
companies All other marks are the property of their respective owners. AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.
Optimizing Content Delivery

17. Optimizing Content Delivery
1.Delivery Speed
2.Content Delivery

18. Optimizing Content Delivery

19. Optimizing Content Delivery
Text Compression
Screen filled via:
130 KB JSON file

20. Optimizing Content Delivery
Text Compression
130 KB JSON file
populates screen
"primaryImageUrl":"/db_photos/showcards/v5/AllPhotos/1394
9024/p13949024_b_v5_aa.jpg"
"title":"America's Got Talent"

21. Optimizing Content Delivery
Text Compression
131 KB Uncompressed:
• Gzip: 16 KB (88% smaller!)
• Brotli: 12 KB (91% smaller!)
Screen is populated with data and images
faster

22. Optimizing Content Delivery
Images

23. Scalable Vector Graphics (SVG)
Images drawn as shapes
infinitely scalable
XML - Can be added inline to HTML document
https://gist.github.com/hail2u/2884613?short_path=66a60ff

24. Scalable Vector Graphics (SVG)
Images drawn as shapes
infinitely scalable
XML - Can be added inline to HTML document
https://gist.github.com/hail2u/2884613?short_path=66a60ff

25. Scalable Vector Graphics (SVG)
Images drawn as shapes
infinitely scalable
XML - Can be added inline to HTML document
https://gist.github.com/hail2u/2884613?short_path=66a60ff

26. Scalable Vector Graphics (SVG)

27. Scalable Vector Graphics (SVG)

28. Scalable Vector Graphics (SVG)

29. Scalable Vector Graphics (SVG)
https://commons.wikimedia.org/wiki/User:Quibik/Cleaning_up_SVG_files_manually

30. Scalable Vector Graphics (SVG)
https://github.com/google/brotli

31. Optimizing Content Delivery
Images
2560 px
1440 px
1555x1200 pixels (1.8 Mpixels)

32. Optimizing Content Delivery
Image Pixel Count
2560 px
1440 px
720x556 pixels (0.4 Mpixels)

33. Optimizing Content Delivery
Image Quality
2560 px
1440 px
85% Quality

34. Optimizing Content Delivery
Image Quality
2560 px
1440 px
85% Quality

35. Optimizing Content Delivery
Images: Putting it Together
2560 px
1440 px
85% Quality & 720x556 pixels

36. Optimizing Content Delivery
Image Quality Tooling
http://res.cloudinary.com/dougsillars/image/upload/c_scale,q_85,w_720/
v1517843228/bigFrankSinatraImage_c1mnff.jpg
http://res.cloudinary.com/dougsillars/image/upload/c_scale,q_auto,w_720/
v1517843228/bigFrankSinatraImage_c1mnff.jpg Auto Quality: 128 KB
91.7% savings!
http://res.cloudinary.com/dougsillars/image/upload/c_scale,f_auto,q_auto,r_0,
w_720/v1517843228/bigFrankSinatraImage_c1mnff.jpg
WebP: 84 KB
94.6% savings!

37. File Format: WebP
https://caniuse.com/#feat=webp

38. Optimizing Content Delivery
Images and Devices
https://twitter.com/paulcalvano/status/928751141843808256

39. Optimizing Content Delivery
Image Pixel Count
2560 px
1440 px
720x556 pixels (0.4 Mpixels)

40. Optimizing Content Delivery
Responsive Images
http://www.responsivebreakpoints.com/

41. Images Below the Fold
https://www.nngroup.com/articles/scrolling-and-attention/
https://calendar.perfplanet.com/2017/progressive-image-loading-using-intersection-observer-and-sqip/

42. Lazy Loading
https://www.nngroup.com/articles/scrolling-and-attention/
https://calendar.perfplanet.com/2017/progressive-image-loading-using-intersection-observer-and-sqip/

43. Optimizing Content Delivery
Preview Images

44. Optimizing Content Delivery
Preview Images
https://github.com/technopagan/sqip

45. Optimizing Content Delivery
Animated GIFs
Original MP4
1.4 MB

46. Optimizing Content Delivery
Animated GIFs
Animated GIF
3.8 MB
270% larger

47. Optimizing Content Delivery
Animated GIFs

48. Optimizing Content Delivery
Animated GIFs
MP4: 256 colors
247KB
93% smaller

49. Animated GIFs
Video Tags:
<video loop autoplay muted playsinline controls = "false” src="goats.mp4”/>
Video is not pre-loaded, will be last to download
Img tags are fast!
<picture>
<source type="video/mp4" srcset=”goats.mp4">
<source type="image/webp" srcset=”goats.webp">
<img src=”goats.gif">
</picture>
https://calendar.perfplanet.com/2017/animated-gif-without-the-gif/

50. Optimizing Content Delivery

51. Video Quality Metrics
1.Does the Video Start?
2.Does the Video Stall?
3.Does it Look Good?

52. Video Startup
Conviva creen_Streaming_TV_Census_Report_FINAL.pdf
Q1 2018:

53. Video Startup
Conviva creen_Streaming_TV_Census_Report_FINAL.pdf
Q1 2018: Video Startup
16.9B total Video plays
400M Fail to Start
2B Abandoned before Start
~800M hours of video
playback lost

54. Video Startup
Conviva creen_Streaming_TV_Census_Report_FINAL.pdf
Q1 2018: Video Startup
16.9B total Video plays
400M Fail to Start
2B Abandoned before Start
~800M hours of video
playback lost

55. Video Fails To Start

56. Video Startup Failure

57. Video Startup
Conviva creen_Streaming_TV_Census_Report_FINAL.pdf
Q1 2018: Video Startup
16.9B total Video plays
400M Fail to Start
2B Abandoned before Start

58. Video Startup
Conviva creen_Streaming_TV_Census_Report_FINAL.pdf
Q1 2018: Video Startup
Average Video Start Time:
N. America: 4.91s
Asia: 3.00s
Europe: 4.30s

59. Video Startup Delay
After 2 seconds,
every additional
second corresponds
to 5.8% increase in
abandonment
https://www.akamai.com/kr/ko/multimedia/documents/technical-publication/video-stream-quality-impacts-viewer-behavior-inferring-causality-using-quasi-experimental-designs-technical-publication.pdf

60. Video Startup Delay
https://www.akamai.com/kr/ko/multimedia/documents/technical-publication/video-stream-quality-impacts-viewer-behavior-inferring-causality-using-quasi-experimental-designs-technical-publication.pdf

61. 3rd Party Interference

62. 3rd Party Interference

63. 3rd Party Interference

64. Preload When It Makes Sense
Ad Playback Video
Download

65. Preload When It Makes Sense
Ad Playback Video
Download

66. Preload When It Makes Sense
Ad Playback
Video
Download

67. ...be Careful with Preload
Video Tags:
<video
preload = “auto” | “metadata” | “none”
autoplay
muted
loop
controls
height
width
poster
src="goats.mp4”/>

68. ...be Careful with Preload
Preload = “auto”

69. …be Careful with Preload
Preload = “auto”

70. …be Careful with Preload
Preload = “metadata”

71. Video Streaming
What Leads to Startup Delay?
Manifest File:
List of Available
Streams
Player Chooses a Stream Stream Manifest:
List of Video Segments
Player Downloads
Segments into buffer
Video Plays

72. Video Streaming
Example Manifest file:

73. Video Startup

74. Optimizing Video Delivery
Video Streaming
Manifest File:
List of Available
Streams
Player selects
8.5 MBPS stream Stream Manifest:
List of Video Segments
Buffer takes a long
time to fill
Video Does Not Play
Player chooses 192
KBPS bitrate
Buffer Fills Quickly
Video Plays

75. Video Startup

76. 192 KBPS
Video Plays
Optimizing Video Delivery
Video Streaming
Player can estimate
network throughput 3.5 MBPS
Video

77. Video Startup

78. Start- Up Delay
Can We Do Better?
Example Manifest file:

79. Video Plays
Optimizing Video Delivery
Video Streaming
Manifest File:
List of Available
Streams
Player selects
192 KBPS stream Stream Manifest:
List of Video Segments
Buffer Fills Quickly
Player can estimate
network throughput
3.5 MBPS
Video

80. Video Startup

81. Video Startup

82. Video Startup - Goldilocks

83. Video Plays
Optimizing Video Delivery
Goldilocks Example
Manifest File:
List of Available
Streams
Player selects
3.5 MBPS stream Stream Manifest:
List of Video Segments
Buffer Fills.. Not too
fast.. Not too slow

84. Video Startup
4k Low->High:
4K Middle
(Goldilocks):
4k:High->Low:
PROs: CONS:
Fast Startup Initial Quality: Low
Other Connections:
Initial Quality: Low
Very slow startup
Fast Connections:
Initial Quality: High
Initial Quality: Good
Initial Startup: Not
fast, but not slow

85. Video Startup
10s 11s 12s 13s 14s 15s 16s 17s
4k Low->High:
4K Middle
(Goldilocks):
4k:High->Low:

86. Video Startup “In the Wild”
75%
20%
5%
https://dougsillars.com/2018/03/29/streaming-video-whats-on-the-web-today/

87. Optimizing Content Delivery
Video Streaming
Large jumps in
throughput
can lead to
streaming
issues

88. Optimizing Content Delivery
Video Streaming
Large throughput gaps can lead to
many stream changes – that can lead
to stalls

89. Video Quality Metrics
1.Does the Video Start?
2.Does the Video Stall?
3.Does it Look Good?

90. Performance Summary
1.Delivery Speed
1.CDNs
2.Reduce redirects
2.Content Delivery
1) Text Compression
2) Image Sizing, Quality and Format
3. Video
1. Fast Startup
2. Optimize Bitrates

91. Summary
Web:
WebPageTest https://www.webpagetest.org
WebsiteSpeedTest https://Webspeedtest.cloudinary.com
Native:
Video Optimizer https://developer.att.com/Video-Optimizer
High Performance Android Apps http://bit.ly/HighPerformanceAndroidApps
Images:
Cloudinary https://www.cloudinary.com
http://www.responsivebreakpoints.com/
Tooling