Executive Briefing Round Table Series Intro To Social Media_v2


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Social media allows you to connect quickly and easily with potential and current customers. It's what the online world's talking about, and it's what every internet-savvy business is getting involved in. The results are instant.

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Executive Briefing Round Table Series Intro To Social Media_v2

  1. 1. Executive Briefing Round Table Series Join the Social Media Revolution
  2. 2. Where are you? • (insert video)
  3. 3. The Standalone Website is Dead • Web 2.0 is about empowering people to collaborate online. • Prosumption, is a term referring to customers participation in the creation of products in an active and ongoing way. • The new Web challenges conventional assumptions that information must move from credentialed producers to passive consumers. • Products that don’t enable and invite customer participation will be discarded- seen as old-fashioned remnants of a less customer-friendly era.
  4. 4. Early Web technologies were only about one-way communication. Today, communication is about one-to-many
  5. 5. What has been your reaction to social media?
  6. 6. What is social media? Social media, is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. -Wikipedia What is this definition supposed to mean?
  7. 7. Don’t panic. It isn’t as scary as you may fear.
  8. 8. Here’s a definition in plain English. • Social media is something that is created or happens. – Social media happens any time people gather online, using a common tool, to share information in a permanent form.
  9. 9. What are collaborative tools?
  10. 10. Don’t worry, no one expects you to use every tool available.
  11. 11. Just use the same tools as your friends, colleagues and customers.
  12. 12. Social Media is a recorded party and everyone is invited. (It happens in real-time and is recorded for later.)
  13. 13. What else should you know about social media?
  14. 14. Focus on relationships, NOT technologies. What kind of relationship do you want? Transactional Passionate Occasional Constant Impersonal Intimate Short-term Loyal
  15. 15. In the future, social networking will be even easier.
  16. 16. Universal Sign-in
  17. 17. Facebook Connect Extends See what friends read/comment on
  18. 18. Social Moves Into Enterprise Apps Salesforce Chatter LinkedIn in Lotus Notes
  19. 19. Social on TV and Television Sets Conversation around news events Foxtel integrates Facebook & Twitter
  20. 20. Start measuring lifetime value in a new way. • Percent that refer + Value of purchases • Size of their networks - Cost of acquisition • Percent of referred people + Value of new customers who purchase from referrals • Value of purchases + Value of insights • Percent that provide + Value of support support + Value of ideas • Frequency and value of = Customer lifetime value the support 20