How to create & manage a successful online community

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This presentation was used to lead the post Criterion Conference workshop.

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  • How to create & manage a successful online community

    1. 1. How to create & manage asuccessful online community. Post-Conference Workshop
    2. 2. Jessica Lowry, Online Community Strategist
    3. 3. What happens in fight club, stays in fight club.
    4. 4. Digital Artefacts
    5. 5. Let’s brainstorm:What are potentialgoals for an online community?
    6. 6. True Fans
    7. 7. How do you identify your true fans?
    8. 8. Influencers
    9. 9. How can you engage influencers?
    10. 10. Groups Require a Sophisticated Goal
    11. 11. Groups need to be able to self organise.
    12. 12. Recognition & Reward
    13. 13. Listen,
Learn,
Adapt• Each
new
member
should
receive
a
personalised
 welcome
message.
• Receiving
some
form
of
acknowledgement
is
the
 single
most
important
factor
in
determining
if
 someone
returns
or
not.
• Never
stop
being
the
host
for
new
members
who
 might
be
uncertain
about
how
to
par>cipate.
    14. 14. Effective Conversations• Attitude ★ Be open to the possibility that you will learn something. ★ Use the same language as the person you’re speaking to.• Curiosity ★ Active listening involves asking questions, and not forming assumptions.
    15. 15. Group Work:Personal Responses vs.Institutional Responses
    16. 16. What is the worst thing that could happen?
    17. 17. Cadbury’s Lesson
    18. 18. What are you tracking?
    19. 19. Who within theorganisation needs to be involved?
    20. 20. What are you reporting?
    21. 21. What are your moderationrequirements?
    22. 22. What are reasonablecommunity guidelines?
    23. 23. Group Work: How do you keep things fun?
    24. 24. Workshop
Review• Listen• Ask• Answer• Share• Empower• Cul>vate• Innovate 27
    25. 25. Examples of Online Communities Engaging with Products & Brands• www.polyvore.com• www.threadless.com• www.zappos.com• www.lastfm.com• www.lugnet.com
    26. 26. Online Resources• www.communityguy.com• www.socialmediaexamin er.com/• www.mashable.com• www.kaushik.net• http://www.quiip.com.au
    27. 27. Follow
Me• @jeslowry• dorkgirlblog.blogspot.com 30

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