Judging the Relevance and worth of ideas part 2.pptx
Energifinal 8 12
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2. “ The energy of the mind is the essence of life.” – Aristotle We all know that…
3. There is the “kinetic” energy of a cultural movement; the “potential” energy of a fossil fuel. There is the “gravitational” energy between a brand and a consumer or two people falling in love. There is energy everywhere...
4. Our digital age, which includes search, games, mobile phones, data processing and the internet. Energy also fuels…
5. Energi Interactive harnesses energy from your brand, from consumers and from culture at large to create campaigns that cause an equal and opposite reaction.
6. It is meaning and relevance that truly creates fusion between your brand and the consumer .
7. It’s not just about delivering a single message. A great idea creates energy around your brand. energy = mass audience (creativity * communication)
8. Interactive strategy Creative Services Development and Technologies Account Management Media Deployment Content Creation Social Media Strategy Mobile & Gaming Executions Information Architecture Energi Interactive generates:
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13. Energi Interactive is a partner company of GlobalHue – on the of the largest independent advertising agency’s in the country. We collaborate with a wide spectrum of business units to provide synchronized campaigns.
14. During the Black History Month season, we created a Mom-centric portal for Walmart. The site had over 140,00 hits and resulted in 100 media mentions.
15. To support Walmart’s sponsorship of the America I AM: The African American Imprint, we created an online campaign with multiple consumer touch points. The campaign has helped to generate higher levels of brand reputation.
16. We got college students to consider The Navy as a career move. In 2009, our microsite targeting the African- American market led to the most signed Officer contracts of any other marketing initiative.
17. Prospective travelers were offered a weekend of fun, music and entertainment through an online contest with the Steve Harvey Morning Show, beautifully designed email blasts and eye-catching banner ads. The Bermuda Music Festival email was released to 29,816 subscribers and has an open rate of 13% and a click-through-rate of 7.4%.
18. We’ve created and directed energy for a wide-range of clients including: the Bermuda Department of Tourism, Fedex, and The Census (to name a few).
19. Carl Izzi - President Energi Interactive (248) 223-8990 [email_address] Energi Interactive Detroit 4000 Town Center, Suite 1600 Southfield, MI 48075 Phone: 248.223.8900 Fax: 248.304.5960
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