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Business Start Up - Marketing Guide

Bridget Greenwood
Bridget Greenwood
Bridget GreenwoodSocial Media Consultant & Speaker for Financial Services, Director at Financial Social Media UK, Intermittent fasting Experimentor

An outline put together or the really useful things that I would love to have known right at the start of my business journey. So here they are for you.

Business Start Up - Marketing Guide

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Plan
  Do
Measure
Plan

“Start With the End in
        Mind”
       Dr Stephen R Covey
Do
“If it's important to you
 and you want to do it
 "eventually," just do it
   and correct course
      along the way”
          Tim Ferriss
Measure

 “If you can’t measure
it, you can’t manage it”
         Peter Drucker
Plan
  Do
Measure
Plan
  “Start With the End in
          Mind”
     It’s 1 week before my 1st year in business, I have so much to
   celebrate. I smashed my annual earnings mark of £70,000, I’m
regularly interviewed on the radio because of my expertise in…….,
I gain new clients every day through referrals, and my social media
 efforts. My new book launch was a great success and Kindle sales
 on Amazon have been fantastic. I’m coming up to my 1000th book
  sale already. I’m excited by the holiday we’ve got coming up. 3
weeks away from the office, and I know I’ll still be bringing in sales
                          while we’re away.

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Business Start Up - Marketing Guide

  • 2. Plan “Start With the End in Mind” Dr Stephen R Covey
  • 3. Do “If it's important to you and you want to do it "eventually," just do it and correct course along the way” Tim Ferriss
  • 4. Measure “If you can’t measure it, you can’t manage it” Peter Drucker
  • 6. Plan “Start With the End in Mind” It’s 1 week before my 1st year in business, I have so much to celebrate. I smashed my annual earnings mark of £70,000, I’m regularly interviewed on the radio because of my expertise in……., I gain new clients every day through referrals, and my social media efforts. My new book launch was a great success and Kindle sales on Amazon have been fantastic. I’m coming up to my 1000th book sale already. I’m excited by the holiday we’ve got coming up. 3 weeks away from the office, and I know I’ll still be bringing in sales while we’re away.
  • 7. Plan 1 Fix in your mind the exact amount of money you desire. It is not sufficient merely to say "I want plenty of money." Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter). 2 Determine exactly what you intend to give in return for the money you desire. (There is no such reality as "something for nothing.) 3 Establish a definite date when you intend to possess the money you desire. 4 Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action. 5 Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it. 6 Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. AS YOU READ-- SEE AND FEEL AND BELIEVE YOURSELF ALREADY IN POSSESSION OF THE MONEY. Napoleon Hill
  • 8. Plan your Marketing How many billable hours do you spend with each client? How many existing clients do you need each week to get your number of billable hours? How many new clients do you need each week to get those billable hours? How will your clients find you? How will you find your clients? How can you increase your earnings? How else can you increase your income?
  • 9. Plan to Succeed “Experiencing great success means that you are able to reach your desired level of income, maintain or exceed that income all while learning to work less and make more” Patrice Matteson
  • 10. Plan to work on your business – not in it “The technical work of a business and a business that does that technical work are two totally different things!” Michael Gerber
  • 11. Role of Self Employed Website Email Marketing Online Offline Design Sales Sales Copy Follow Up Purchasing Negotiation Administration Invoicing Credit Control Legal To name just a few…..
  • 12. Do “Delegate quickly, you'll be stuck in your work and not see your family otherwise. People say they can’t afford to, I say you can’t afford not to.” Richard Branson
  • 13. Do “Know your strengths and focus on those. Delegate, Outsource & Automate the rest.” Bridget Greenwood
  • 14. Do Above All Else....as Nike says…
  • 15. Measure Test & Measure Everything Only change one thing at a time Tweak and improve
  • 16. Measure Test Small - Never ever ever take huge risks or spend more than you can afford Test Often – Once a month each month for the rest of the year Failure is Good - This is a numbers game – so it’s useful information, but Fail FAST and always take action.
  • 17. Plan your Marketing How will your clients find you? How will you find your clients? How can you increase your earnings? How else can you increase your income?
  • 18. Plan your Marketing How else can you increase your income? Find ways to sell more than just your time 1–2–1 1 – 2 – Many Products
  • 19. Plan your Marketing How can you increase your earnings? Increase the number of Customers Increase the average transaction value Increase the Frequency of Purchase Acquisition
  • 20. Plan your Marketing How will you find your clients? Who are your customers? Where are they? What are they doing? What type of people are they? Your decision about who your customers are will be one of the most important decisions that you will make and it needs constant focus and attention. This decision about who your customer is and who they will be will determine: The UPPER LIMITS on your Wealth. The SPEED at which you create Wealth The EASE at which you create Wealth Your Marketing Strategy Know your NICHE
  • 21. Know your Niche What are you passionate about? What are you naturally good at? Where can you add huge value? Where is the gap in the market? What are you competitors doing badly, or not at all? Who is your target market? What are your customers interests? What is your customers pain/problem? What does your customer ultimately want?
  • 22. Plan your Marketing Marketing Methods – How will you find your clients? Outbound Marketing Referrals Telephone Marketing Social Media Email Marketing Advertising Direct Mail Display Ads Online PPC SEO Advertising Trade Webinars shows/Exhibitions/Liv e Events
  • 23. Plan your Marketing How will your clients find you? When people want a problem solved they turn to the internet and their friends for help. When your clients grab their laptop, mobile phone or some other wired device and start learning about a product or service that you offer, make sure they find you. 70% of Americans now say they look at product reviews before making a purchase 79% of consumers now say they use a smart- phone to help with shopping 83% of mums say they do online research after seeing TV commercials for products that interest them Define yourself as THE EXPERT in your NICHE
  • 24. Plan your Marketing Marketing Methods – How will your clients find you? Inbound Marketing Referrals/Testimonials Social Media Website Email Webinars PR SEO
  • 25. Plan your Tools CRM Autoresponder Analytics Web Design Graphics Copywriting
  • 27. Plan your Conversations Linked In Facebook Twitter Google Plus Discussion Forums
  • 28. Plan your Copywriting Inbound Marketing Headlines Simple language (8 yr old) Story Telling Benefits – think of the result of the results Relevant WIIFM Keywords Specific
  • 29. Plan your Headlines Thought provoking question How To Direct Statement Big Benefit Who Else? News
  • 30. Plan your Content News Stories Picture of the Week Video of the Week How To’s/Tutorials Myth Busting List & Resources Case Studies
  • 31. Plan Your Strategy Do Take Action TWEAK TEST Measure Your Strategy

Editor's Notes

  1. Results on your business cards – how you achieve the results on the reverse