This document outlines three easy steps for pitching a story to reporters: 1) Know your angle by identifying how the story relates to current events and why readers should care, 2) Know who you're pitching by researching the reporter's beat and outlet, 3) Pick up the phone to cut through the noise, determine interest, and develop a relationship. It also recommends doing research before pitching, listening to the reporter's feedback, following up by assuming the reporter didn't read the pitch, and keeping good relations over time.