communication and informatics

1. C O M M U N I C AT I O N A N D I N F O R M AT I C S ,
O N E H E A L T H C O U R S E
Source: www.fiona-campbell.co.uk

2. C O M M U N I C A T I O N A N D I N F O R M A T I C S ,
O N E H E A L T H C O U R S E
Introduction

3. MODULE COMPETENCIES
• Competency #1
• Describe basic communication techniques and tools (e.g., written
communication, multi-media, social media, interactive discussion,
listening)
• Competency #2
• Understand the fundamentals of risk communication
• Competency #3
• Understand a variety of ways to manage and share information

4. MODULE OVERVIEW
Time/Length Topic/Activity
190 minutes Introduction to Communication Skills
95 minutes One Health Promotion Communication Strategies
135 Minutes Introduction to Risk Communication
60 minutes Delivering Risk Communication Messages
165 Minutes Communicating With or Through the Media
120-145 Minutes Introduction to Informatics
60 Minutes Learning Reflection and Evaluation

5. WHAT IS COMMUNICATION??
Source: www.fiona-campbell.co.uk

6. COMMON DEFINITION
• The imparting and exchanging of information or news
• Means of connection between people
• The act or process of using words, sounds, signs, or
behaviors to express or exchange information or to
express your ideas, thoughts, feeling to another
• A message that is given to someone: a letter, phone call,
etc.

7. WHAT SKILLS DO YOU NEED TO BE A
GOOD COMMUNICATOR?

8. HOW DO WE COMMUNICATE IN
TODAY'S WORLD?
Source: www.novafm.com.au

9. COMPONENTS OF COMMUNICATION

10. EFFECTIVE COMMUNICATION
What skills do you need to be a good
communicator?
Source: ashgourd.com

11. WHO’S ON FIRST

12. COMPONENTS OF SPOKEN MESSAGES
Verbal
7%
Tone
38%
Non-Verbal
53%

14. Clip One

15. Clip Two

16. THINK ABOUT…
• Your stance
• How you sit
• Facial expressions
• Eye contact
• Gesturing and fidgeting
• Nodding
Source: banoosh.com

17. WHAT DO YOU THINK?
• How much do you recall about each of the conversation
topics you listened to?
• Do you feel you listened to the session? Why or why
not? If you listened, what was it like to sit back? If you
did not listen, what made you tune out?
• If you were a presenter, what was it like to be in front of
the group? How did you know people were listening (or
were not)?

18. WHAT DO YOU THINK?
• Have you ever had someone carefully listen to what you
said?
• How did that feel?
• What did that person do that communicated to you that
they were listening?

19. LISTENING
• Seek to understand before you
seek to be understood.
• Be nonjudgmental.
• Give your undivided attention to
the speaker.
• Use silence effectively. To listen in Chinese
Source: www.johnlovas.com

20. PUTTING IT ALL TOGETHER
Directions
• Your topic will be non-verbal (e.g., body language, tone)
communication and culture.
• The interviewer will have 5 minutes to discuss this topic
with the interviewee.
• During the discussion, the observer will take notes on
the communication between the interviewer and the
interviewee and may be capturing the discussion on
video

21. Personal Listening Assessment

22. FEEDBACK
For the Interviewee and the Interviewer
• What did they do effectively in terms of their spoken and
non-spoken language?
• What suggestion do you have to enhance
communication?

23. FORBES 10 COMMUNICATION SECRETS
OF GREAT LEADERS
• Speak not with a forked tongue
• Get personal
• Get specific
• Focus on the leave-behinds not the take aways
• Have an open mind
• Listen
• Replace ego with empathy
• Read between the lines
• When you speak, know what you are talking about
• Speak to groups as individuals

24. C O M M U N I C A T I O N A N D I N F O R M A T I C S ,
O N E H E A L T H C O U R S E
One Health Promotion
Communication Strategies

25. COMMUNICATION
STRATEGIES SHOULD ANSWER…
•Who
•What
•Why
•How
Source: ceruleansanctum.com

26. COMMUNICATIONS STRATEGY
WORKSHEET IDENTIFIES…
• Name of community or organization
• Current One Health issues or challenges
• Key stakeholders
• Key messages
• Communication methods
• Resources and time needed

27. SCENARIOS
• Outbreak of Salmonellosis from Wedding Reception
• Outbreak of Leptospirosis in Thailand
Communication Strategies Worksheet
Description of the issue/problem:
Key messages:
Audience Communication
Vehicles
Resources & Time

28. C O M M U N I C A T I O N A N D I N F O R M A T I C S ,
O N E H E A L T H C O U R S E
Risk Communication

29. WHAT IS RISK COMMUNICATION?
Source: illinoispandemicflu.org

30. WHAT IS RISK COMMUNICATION?
Risk communication is an open, two-way exchange of
information and opinion about risk that leads to better
understanding and better risk management decisions by
all involved.

31. WHAT CAN RISK COMMUNICATION
DO?

32. WHAT CAN RISK COMMUNICATION
DO?
• Empower audiences to make informed decisions
concerning risk
• Decrease illness, injury, & deaths (of both humans
and animals)
• Counter/correct rumors
• Build support for a response plan
• Assist in executing a response plan
• Prevent misallocation & wasting of resources
• Keep decision-makers well informed

33. WHEN IS RISK COMMUNICATION
MOST EFFECTIVE?

34. WHEN IS RISK COMMUNICATION
MOST EFFECTIVE?
• Communication is tailored to take into account the
emotional response to an event.
• It empowers audiences to make informed decision-
making. It discourages negative behavior and/or
encourages constructive responses to crisis or danger.

35. HOW DO YOU PERSONALLY FEEL
ABOUT RISK?
Source: infosthetics.com

36. HOW DO YOU PERSONALLY FEEL
ABOUT RISK
Complete the following sentences:
• “ I believe that risk is…”
• “When I take a risk I feel…”
• “When I see someone else taking a risk I feel…”

37. RISK ANALYSIS PARADIGM
• Everything we do involves risk
• Zero risk is unachievable
• Options exist for managing every risk
These assumptions guide the way we
view risk and risk communication.

38. EMOTION
“My colleagues and I want to share with you our concern
and our compassion goes out to the families that are
suffering from this disease. We are doing everything that
we can to make sure that we can stop this problem and
prevent the spread of this disease from affecting others.
You have our deepest empathy.”

39. TRUST AND FEAR
Source: www.masksandpuppets.com.au

40. THE COIN TOSS

41. RISK PERCEPTION
Source: www.newscientist.com

42. INTERPRETING RISK

43. VIEWING RISK
EXPERT
Risk = Probability X Severity
PUBLIC
Risk = Hazard + Emotional

44. BEST PRACTICES IN RISK
COMMUNICATION
• Risk and crisis communication is an ongoing process
• Conduct pre-event planning and preparedness activities
• Foster partnerships with public
• Collaborate and coordinate with credible sources
• Meet the needs of media and remain accessible
• Listen to public’s concerns and understand audience
• Communicate with compassion, concern, and empathy
• Demonstrate honesty, candor, and openness
• Accept uncertainty and ambiguity
• Give people meaningful actions to do

45. TALKING POINTS
• A clear and succinct summary
• Gives consistent messages
• Should address people’s concerns
• Can be used with a variety of stakeholder and media

46. RULE OF THREE
• Present 3 key messages
• Repeat key message 3 times
• Prepare 2-3 supporting messages for each key message

47. How To Write Talking Points Worksheet
AUDIENCE…Identify your audience
YOUR AFFILIATION…Identify who you
are.
SITUATION…Describe the current
situation or what you know in non-
technical language. Acknowledge fear,
uncertainty or pain.
ACTIONS…Describe what you are
planning to do to solve the problem. Be
specific. Include 2 to 3 supporting
statements for each action including
benefits from the audience’s point of
view.
NEXT STEPS…Tell the audience what
you need them to do. Keep it clear and
simple.
INFORMATION…Tell audience where
they can get more information.

48. WHAT DO YOU THINK?
• What made it difficult to write the talking points?
• What made it easier to write the talking points?
• What additional information would have helped you write
the talking points?
• What questions do you have for your target audience?
• How confident are you that your messages will be
accepted by the target audience? Why?

49. C O M M U N I C A T I O N A N D I N F O R M A T I C S ,
O N E H E A L T H C O U R S E
Delivering Risk
Communication Messages

50. EMPATHY & COMPETENCY
Source: social.ogilvy.com

51. PRACTICING DELIVERING
A RISK MESSAGE
Directions:
1. Take turns delivering your message in 3 minutes.
• Decide who will share the messages first.
• The other person will play the role of the stakeholder
2. After the person has finished, write down some notes on the
observation sheet
• Was their communication effective?
• What made it effective? What could they have enhanced?
3. Then switch roles and do steps 1 and 2 again.
4. After you are both done, share your observations and discuss the
questions in your student guide.

52. OBSERVATION SHEET
Speaker Yes No Notes
Acknowledges concerns, fears, or other emotions
Personalizes caring (within first 30 seconds)
States confidence problem will be solved (even if
not all info is available)
Uses short words (< than 3 syllables English)
Uses common terms (lay language)
Uses short sentences (< than 10 seconds)
Describes risk or situation without statistics
Shows preparation and competence
Describes commitment

53. WHAT DO YOU THINK?
• How did the limited amount of time affect which messages
you were able to say?
• What makes it hard to show empathy or competence?
• What makes it easier to show empathy or competence?
• What makes it hard to use simple language?
• Who else can assist you in talking with people to establish
trust and credibility?
• What differences do you notice between the different
audiences?

54. C O M M U N I C A T I O N A N D I N F O R M A T I C S ,
O N E H E A L T H C O U R S E
Communicating with or
Through the Media

55. HOW DO HEALTH EVENTS GET
COMMUNICATED WITH THE MEDIA?
• How did the public get information on the health event?
• How did the media present the information? Was it done
well or poorly?
• What spokespersons were involved? Were they
credible? Why or why not?

56. WHAT MAKES A GOOD
SPOKESPERSON?
Source: www.3h.ca

57. Why is the media so important to One
Health Communications?

58. WHAT MIGHT BE SOME OF THE
CHALLENGES WORKING WITH THE MEDIA?
Source: WHO

59. MEDIA INTERVIEW
Directions
• You have been selected as the One Health representative to
talk with the media. You will be doing an interview with a local
media representative. You have a 3 minute slot that will be
shown on the evening news.
• Take 10 minutes to:
• Review and revise your talking points as needed before the
interview.
• Look at the observer sheet – this is what you will be
assessed on.

60. WHAT DO YOU THINK…
• What made it easy to use the talking points?
• What was challenging about using the talking points?
• Was there more information that you wanted to provide? If so,
what and why?
• What questions did the interviewer have that were off topic for
you? How easy or difficult was it to redirect?
• What questions do you have about the skills on the
observation sheet?
• If you had the opportunity to select the best spokesperson(s)
for this topic, who would you choose? Why?

61. C O M M U N I C A T I O N A N D I N F O R M A T I C S ,
O N E H E A L T H C O U R S E
Informatics

63. INFORMATICS…
…”studies the application of information technology to
practically any field, while considering its impact on
individuals, organizations, and society. It uses computation
as a universal tool to solve problems in other fields, to
communicate, and to express ideas.”

64. Source: www.slu.edu
How is your everyday life shaped
by informatics?

65. INFORMATICS
Source: www.novafm.com.au

66. GOAL OF INFORMATICS
Knowledge
Data Information

68. KEY ELEMENTS OF INFORMATICS
• Acquisition
• Storage
• Communication
• Manipulation
• Display

69. How is informatics relevant to
One Health?
Source: .bp.blogspot.com

70. YOUR TASK
Directions
• Your job is to “analyze” the data collected on this class
and decide how you will share the information back with
the group.
• Come up with one new piece of information/knowledge
from the data in front of you.

71. WHAT DO YOU THINK?
• Do you believe the data you gathered is credible? Why or why
not?
• What was it like to use Excel for data storage and
manipulation?
• What process did you use to decide on your
information/knowledge point? How did you move from data to
information to knowledge?
• How might your experience with this exercise relate to real
challenges and opportunities for One Health Informatics?

72. INFORMATICS SCAVENGER HUNT
Directions
• For the topic assigned to you have 45 minutes to
acquire, store and develop a 3 minute presentation on
current data available via the web.
• Each group should hunt for the following at a minimum:
• One human health related data source
• One animal health related data source
• One environment related data source
• One country related resource

73. WHAT DO YOU THINK?
• How easy or hard was it to acquire data? Why or why not? Do you
believe the data you gathered is credible? Why or why not?
• How did you “store” your data? Would your storage option work to
share information with others? How about 6 months-1 year from now?
• What process did you use to create the presentation? How did you
move from data to information to knowledge?
• How might your experience with this exercise relate to real challenges
and opportunities for One Health Informatics?

74. C O M M U N I C A T I O N A N D I N F O R M A T I C S ,
O N E H E A L T H C O U R S E
Module Review

75. ONE THING..
• That you liked/felt was a strength of the module.
• That you would suggest we change.
Thank you.