Achieving Breakthrough in Patient Satisfaction, Role of the RN Manager
1. Achieving Breakthrough in
Patient Satisfaction
The Role of the
RN Customer Satisfaction Manager
Suzanne B. Hendery and Teresa Kuta Reske R.N.
Baystate Health
Springfield, Massachusetts
3. The Core of
Our Patient Satisfaction Issues
Not using data in
service and clinical
care; no MD and
health team
conversations
Results and key drivers
translated into daily
operation
RN Unit Manager
No time to plan,
measure results,
Celebrate with staff
4. Our Two Bre akthro ug hBre akthro ug h Solutions
1. Define patient satisfaction goals for each
unit; celebrate with managers and units
when reaching goals
2. Hire a RN Manager to work ‘knee to knee’
with clinical staff
5. 1a. Define goals for units
Base is 2007 Strategic Plan and Incentive Goals
• 90% excellence rank for Overall Quality of
Care for at least 25% of all BH areas
surveyed (or 25% in top decile)
• 75% excellence rank for Overall Quality of
Care for all areas surveyed (or 75% in top
quartile)
6. 1b. Share results for units
Managers Meetings (COO, CNO, CMO)
• Quarterly Report card
• Celebrate success at 90% goal
7. 2. Hire a RN for
Customer Satisfaction Manager
• Hire “One of our own” to translate data
• Share data with RN Managers and staff
• Identify solutions
• Share best practices
• Model communications
• ‘Drill down’ with bedside chats
• Monitor and celebrate success
• Teach curriculum
8. Where does the RN Customer
Satisfaction Manager position fit?
Nursing
MDs
RN
Managers
Quality
Marketing
X
10. Nurse Terry’s Top 10 List for
Breakthrough Results
1. Prompting by script recommendations
2. Patient discharge instruction packet
3. See the actual survey
4. Amenity kits
5. Fruit basket celebration @ 90% excellence
6. Responsive RN manager
7. Daily rounding in front of patient and family
8. ‘No one sits down ‘til we all sit down’
9. Mystery observations
10. Ke y drive rs to scre w drive rs- ask patients and families!
11. Role of Manager,
Customer Satisfaction Research
• Marketing manager
• Clinician
• Outcomes manager
• Client advocate
• Educator
• Information manager
• Systems analyst
• Team member
• Support market
researcher
15. Nursing Research and
Patient Satisfaction
Pain Management
• Nurse sensitive outcome
• Scaled response (H-CAHPS and PRC)
• JCAHO standard
• Indictors of patient satisfaction
• Nursing attention and management
16. Thank you!
“People will forget what you said,
people will forget what you did, but
people will never forget
how you made them feel.”
Maya Ang e lo u
Editor's Notes
The patient satisfaction results since June 2005 until present have not been favorable at the Baystate Children’s Hospital for one key driver, patient safety. This identified area was determined through consumer results for question 55, “Overall, how would you rate the safety of the patient care (you/your child) experienced in the hospital as a patient” with choices as ‘excellent, ‘very good,’ ‘good,’ ‘fair,’ or ‘poor.’ Parents reported their impressions for this question with low scores, ‘good’ to ‘fair’ for 2005. In January 2006, Professional Research Consultants (PRC) reports a key driver as an area to improve in, or as an area that is highly regarded. PRC is the market research firm that conducts all of the health system surveys one to two weeks after a patient has been discharged from the hospital. PRC identified this key driver for improvement.
In January 2006, the pediatric management and leadership team agreed to focus on medication safety, hand washing, privacy of information, and patient fall risk assessments. Of note, the scores did demonstrate an improvement for two months for this key driver although no one variable of change was identified as the success factor. The scores then dropped in March and April signaling that the issues were not fully addressed as parents did not perceive the hospital experience to be safe. Beginning in April, a series of questions were asked of parents on the day of discharge seeking their perceptions of the pediatric units’ commitment to safety. Parents reported ‘excellent’ to ‘very good.’ However, these same parents when contacted by the market research firm one week after their child’s discharge did not report favorable experiences. Management and staff were unable to identify the cause for low scores.
In April, I was appointed to the position of Manager, Customer Satisfaction Research. The pediatric units readily agreed to use the CQI process in their quest to improve scores in this area. This was a great beginning since 6 inpatient adult units all have the same key driver for improvements. We did anticipate that the PDSA process would be a successful venture and serve as a model for the adult inpatient units. We were excited to start the venture!