This presentation will discuss how to enhance your site using various widgets, what works and what doesn’t, and how effective different widgets are to your site.
Woody Wood, Product Manager, Amazon (Twitter @AmazonAssociate)
This discussion by Amazon Associates will go over how to enhance your site using various widgets, what works and what doesn't, and how effective different widgets are to your site. We'll show you easy ways you can implement widgets to monetize your site right away.
The Content Relevance Engine is a video recommendation widget that analyzes articles and videos to provide highly relevant video recommendations on article pages. This can double video views and create new pre-roll inventory. The widget is implemented with a simple code snippet and integration takes less than an hour. Veeseo charges on a cost-per-click basis when viewers click on recommended videos, allowing the publisher to capture all revenue.
Mobile games are evolving right before our eyes, breaking all development stereotypes, and the use of advertising is no exception. Hit titles like Crossy Road and Fun Run 2 have generated millions of dollars through unique game flow and design, using video ad units as part of the game play. Hear from Supersonic's Head of Publisher Operations, Adam Ben-David, on how premium publishers like PopCap, PocketGems, and Text+ craft their mobile advertising experience, effectively turning mobile ads into app features.
This talk was delivered by Adam Ben-David, VP of Supply Side Platform at Supersonic, at Casual Connect SF 2015.
Banner advertising is an important form of online marketing that involves graphical images displayed at the top of web pages. It is effective for increasing brand awareness and generating website traffic in a cost-effective manner. Common banner types include pop-ups, pop-unders, and animated or expanding banners, though some of these can be intrusive for users. Key metrics for measuring banner performance include click-through rates, cost per thousand impressions, and return on investment. Legal and ethical issues also need consideration to avoid deceptive or misleading advertising practices.
This document provides an overview of NextBee's word of mouth marketing platform, including pay-per-click affiliate programs, tools for monitoring campaign performance, tips for optimizing campaigns through landing pages and analytics, and additional features like influencer marketing and referral programs. It encourages visiting NextBee's website to learn more about how their software can help companies leverage word of mouth marketing through affiliate partnerships and user generated content.
Fundamentals of Premum Plugin DevelopmentRegan Khadgi
This document provides guidance on developing premium WordPress plugins as a business model. It recommends generalizing a seed idea, listing features, researching competitors, and finalizing an approach. Development should follow procedures like starting with a premium version and making the plugin scalable and flexible. Plugins can be sold directly from one's own site or marketplaces like CodeCanyon. Selling strategies include good demos, upgrade prompts, documentation, updates, and support. Success requires studying competitors, enhancing features, and marketing across social media. Challenges like low sales may be addressed by major updates or exploring new ideas. Overall, following fundamentals and inspiration can help one start premium WordPress plugin development.
This document outlines the use of promotional newsletters for word-of-mouth marketing. It discusses costs such as renting contacts or hiring writers, time required for design and distribution, and tips for effective execution including writing useful content, hosting contests, and encouraging reviews. The document promotes NextBee Media's software platform for easing the creation and sharing of promotional newsletters.
This discussion by Amazon Associates will go over how to enhance your site using various widgets, what works and what doesn't, and how effective different widgets are to your site. We'll show you easy ways you can implement widgets to monetize your site right away.
The Content Relevance Engine is a video recommendation widget that analyzes articles and videos to provide highly relevant video recommendations on article pages. This can double video views and create new pre-roll inventory. The widget is implemented with a simple code snippet and integration takes less than an hour. Veeseo charges on a cost-per-click basis when viewers click on recommended videos, allowing the publisher to capture all revenue.
Mobile games are evolving right before our eyes, breaking all development stereotypes, and the use of advertising is no exception. Hit titles like Crossy Road and Fun Run 2 have generated millions of dollars through unique game flow and design, using video ad units as part of the game play. Hear from Supersonic's Head of Publisher Operations, Adam Ben-David, on how premium publishers like PopCap, PocketGems, and Text+ craft their mobile advertising experience, effectively turning mobile ads into app features.
This talk was delivered by Adam Ben-David, VP of Supply Side Platform at Supersonic, at Casual Connect SF 2015.
Banner advertising is an important form of online marketing that involves graphical images displayed at the top of web pages. It is effective for increasing brand awareness and generating website traffic in a cost-effective manner. Common banner types include pop-ups, pop-unders, and animated or expanding banners, though some of these can be intrusive for users. Key metrics for measuring banner performance include click-through rates, cost per thousand impressions, and return on investment. Legal and ethical issues also need consideration to avoid deceptive or misleading advertising practices.
This document provides an overview of NextBee's word of mouth marketing platform, including pay-per-click affiliate programs, tools for monitoring campaign performance, tips for optimizing campaigns through landing pages and analytics, and additional features like influencer marketing and referral programs. It encourages visiting NextBee's website to learn more about how their software can help companies leverage word of mouth marketing through affiliate partnerships and user generated content.
Fundamentals of Premum Plugin DevelopmentRegan Khadgi
This document provides guidance on developing premium WordPress plugins as a business model. It recommends generalizing a seed idea, listing features, researching competitors, and finalizing an approach. Development should follow procedures like starting with a premium version and making the plugin scalable and flexible. Plugins can be sold directly from one's own site or marketplaces like CodeCanyon. Selling strategies include good demos, upgrade prompts, documentation, updates, and support. Success requires studying competitors, enhancing features, and marketing across social media. Challenges like low sales may be addressed by major updates or exploring new ideas. Overall, following fundamentals and inspiration can help one start premium WordPress plugin development.
This document outlines the use of promotional newsletters for word-of-mouth marketing. It discusses costs such as renting contacts or hiring writers, time required for design and distribution, and tips for effective execution including writing useful content, hosting contests, and encouraging reviews. The document promotes NextBee Media's software platform for easing the creation and sharing of promotional newsletters.
This document provides an outline for selling items on eBay, including an introduction to auctions and fixed price sales, costs including insertion and final value fees, tips for setting up listings with photos and information, and hiring assistants to help with sales. It also mentions additional marketing options through NextBee Media like widgets, rewards, and contests to promote sales.
You tube & online marketing how to leverage the world’s second largest sear...Miva
Did you know that YouTube is the second largest Search Engine in the world (after Google)? Even though it's the second largest search engine, it's often completely overlooked by online marketers, especially in the world of ecommerce. Learn how you can uniquely leverage this source of untapped traffic tomake your business explode.
The document outlines the plan for implementing new SEO plans and processes. Key details include:
- New SEO plans will be available in the dashboard on June 14th, while existing SOWs signed before July 1st can continue under old plans.
- Pricing for the new plans will be available on the website with login.
- An onsite campaign will include shadowing, keyword mapping for page targets, and rewriting a subset of pages selected by the company.
- Proposed changes from the onsite report will be routed for review and sign-off.
- The web development team can update common CMSs and will make changes minimally invasively where possible.
Learn how to use Google's AdWords tools to do keyword research. This one is a twist, however. We don't use the keyword planner at all.
Listen to the podcast and watch the video about how to do keyword research using the Display Planner.
SEOPressorOfficial presents Monthly SEO Updates where we'll share the latest updates, news, and discoveries in the SEO industry. Updated weekly.
Check out our blog post here!
https://seopressor.com/blog/july-seo-updates-officializing-robots-txt-sticky-image-preview-box-and-more/
The document compares the features of two website building platforms: Weebly and Google Sites. Weebly offers both free and paid plans, while Google Sites is free for all users. Key differences include the number of websites allowed, file size limits, and options for embedding documents. Both platforms received positive reviews for their easy-to-use interfaces and support for collaboration. However, Weebly may be more full-featured while Google Sites has limitations for interface customization and file storage. The recommendation is that Weebly is better for most basic personal websites, while Google Sites is sufficient for simple educational or work sites.
This document provides tips on how to monetize video content through various revenue models like product placement, sponsorships, banners, and premium features. It recommends contacting advertisers for long-term sponsorship before producing videos or producing videos first and then seeking advertisers. Metrics like video impressions, time spent, and click-through rates can help measure advertising effectiveness. Revenue opportunities exist through video networks like YouTube and AdSense which help offset operational costs of video equipment, studios, and editing.
Link building is necessary to get a site indexed and ranked highly by search engines. It involves getting other sites to link to your site and can be done in-house for free or through a professional agency for a cost, but is always time consuming. The suggested approach is to partner with quality sites and keep links in place for a long enough time period while following NextBee's unique link building methods. Additional considerations include optimizing a site internally and using NextBee's referral and review tools to help with link building.
Adobe Premiere Elements 13 allowed the user to render graphics, transitions, and text effects. It also enabled cutting and trimming clips as well as adding multiple audio tracks and voiceovers. Other useful tools included shake stabilization, time remapping, smart trim, and motion tracking.
Microsoft Word provided control over positioning text and images as well as templates for choosing a style. Tables could be used for content analysis.
Interactive software like Emaze, Slides, and Padlet allowed audiences to provide feedback on drafts without leading questions. This feedback could be summarized in a visually pleasing format.
Survey Monkey and SoundCloud were easy to use for embedding sound clips and gathering various opinions from audiences through comment boxes
This document provides an introduction to organic search engine marketing using NextBee Media's word of mouth marketing platform. It outlines tips for execution including focusing on keyword research, content development, and link building strategies. Additional considerations are combining SEO with cost-per-action advertising and using NextBee Media's tools like referral widgets, reward programs, and product reviews to boost engagement.
This document provides an outline for an introduction to paid search engine marketing. It discusses placing ads on search engines, websites, blogs and directories to increase visibility and build brand awareness. It also covers selecting keywords within a budget, monitoring campaign metrics, optimizing websites, and joining affiliate programs. The overall goal is to provide tips and considerations for advertisers to get immediate results from paid search engine marketing campaigns.
Search engine advertising allows ads to show up on search result pages and can fit most budgets. Setting up an effective campaign takes some time and determining your budget and selecting keywords are important initial steps. In addition to pay-per-click ads, optimizing organic search rankings and other alternatives like classified ads or referral programs should also be considered as part of an overall marketing strategy.
Local TV advertising can be an effective way to promote small businesses. It requires securing production equipment, creating a script and hiring talent to produce a commercial. The commercial can typically be aired within a week of production, though it may take up to 6 months to see results. Advertisers should work with a professional studio to produce their commercial, negotiate air time costs, and carefully select time slots for maximum exposure. Ads should be clever, catchy and potentially feature a celebrity to engage viewers.
This document provides an outline for optimizing a website for local search engine optimization. It discusses introduction to local SEO, cost and timeframe considerations, action items including adding keywords, meta tags and alt tags, tips for optimization, and additional NextBee media platform considerations for word of mouth marketing. The overall goal is to help websites gain higher local search rankings in a cost effective manner through on-site optimization and link building.
Pay-per-click (PPC) advertising allows advertisers to place ads on websites, search engines, blogs, and advertising networks, paying only when a user clicks on an ad to visit their site. To be successful, advertisers should optimize their website for conversions, test new techniques, set a budget and refine strategies over time by using analytics and different landing pages. Additional tactics include influencer marketing, hosting referral widgets, rewards programs and contests to drive word-of-mouth.
This document provides an outline for a local internet marketing action plan, discussing that it targets local audiences using local directories and geo-targeting keywords, it is comparatively cheaper than other marketing options since it utilizes low-cost local search engines and directories, and recommends setting a budget, creating a localized webpage, buying local keywords, starting a blog to encourage feedback, and joining additional marketing programs.
The document discusses the history and growth of e-commerce and video commerce. It highlights perspectives from executives at drugstore.com and eBags on their experiences with video commerce. Both companies saw increased engagement and conversion rates when adding product videos to their sites. They plan to continue expanding their video libraries and measuring the impact of video on sales.
This document provides an overview and tips for using photo galleries on eBay auctions. It discusses that eBay allows free uploading of several photos with a small fee for additional photos. Basic design skills are needed to write item descriptions, upload photos before listing, and ensure photos are not copyrighted. The checklist recommends photos clearly show the item condition, are edited and resized, and have a minimized file size for fast downloading. Additional photography tools mentioned include digital cameras, scanners, film cameras, and Photoshop.
This document discusses building a website using a partnership model. It outlines the website development process, including discovery, wireframing, content development, and testing before launch. It also discusses building a partner network to provide ongoing website design, sales and marketing support, education, and assistance scaling and expanding businesses. Costs include one-time fees for themes, design, and development as well as recurring costs for domains, hosting, and content updates. The development process is broken into phases, starting with discussing goals, then developing a plan and prototype, refining the product, and finally launching and providing ongoing support.
The Girafe is best Digital marketing company where, we can provide you best social media marketing strategy and other Digital Services which can boost the traffic in your business which helps you to generate more and more Revenue.
www.thegirafe.com
The document describes the website builder features of the Odoo platform. It provides an intuitive drag-and-drop interface for building websites without coding knowledge. Key features highlighted include tools for customizing content and design, optimizing search engine visibility, integrating social media, supporting multiple sites and languages, and integrating with other Odoo apps like CRM, e-commerce, and more. The document encourages checking the Cybrosys website for more Odoo resources.
This document provides an outline for selling items on eBay, including an introduction to auctions and fixed price sales, costs including insertion and final value fees, tips for setting up listings with photos and information, and hiring assistants to help with sales. It also mentions additional marketing options through NextBee Media like widgets, rewards, and contests to promote sales.
You tube & online marketing how to leverage the world’s second largest sear...Miva
Did you know that YouTube is the second largest Search Engine in the world (after Google)? Even though it's the second largest search engine, it's often completely overlooked by online marketers, especially in the world of ecommerce. Learn how you can uniquely leverage this source of untapped traffic tomake your business explode.
The document outlines the plan for implementing new SEO plans and processes. Key details include:
- New SEO plans will be available in the dashboard on June 14th, while existing SOWs signed before July 1st can continue under old plans.
- Pricing for the new plans will be available on the website with login.
- An onsite campaign will include shadowing, keyword mapping for page targets, and rewriting a subset of pages selected by the company.
- Proposed changes from the onsite report will be routed for review and sign-off.
- The web development team can update common CMSs and will make changes minimally invasively where possible.
Learn how to use Google's AdWords tools to do keyword research. This one is a twist, however. We don't use the keyword planner at all.
Listen to the podcast and watch the video about how to do keyword research using the Display Planner.
SEOPressorOfficial presents Monthly SEO Updates where we'll share the latest updates, news, and discoveries in the SEO industry. Updated weekly.
Check out our blog post here!
https://seopressor.com/blog/july-seo-updates-officializing-robots-txt-sticky-image-preview-box-and-more/
The document compares the features of two website building platforms: Weebly and Google Sites. Weebly offers both free and paid plans, while Google Sites is free for all users. Key differences include the number of websites allowed, file size limits, and options for embedding documents. Both platforms received positive reviews for their easy-to-use interfaces and support for collaboration. However, Weebly may be more full-featured while Google Sites has limitations for interface customization and file storage. The recommendation is that Weebly is better for most basic personal websites, while Google Sites is sufficient for simple educational or work sites.
This document provides tips on how to monetize video content through various revenue models like product placement, sponsorships, banners, and premium features. It recommends contacting advertisers for long-term sponsorship before producing videos or producing videos first and then seeking advertisers. Metrics like video impressions, time spent, and click-through rates can help measure advertising effectiveness. Revenue opportunities exist through video networks like YouTube and AdSense which help offset operational costs of video equipment, studios, and editing.
Link building is necessary to get a site indexed and ranked highly by search engines. It involves getting other sites to link to your site and can be done in-house for free or through a professional agency for a cost, but is always time consuming. The suggested approach is to partner with quality sites and keep links in place for a long enough time period while following NextBee's unique link building methods. Additional considerations include optimizing a site internally and using NextBee's referral and review tools to help with link building.
Adobe Premiere Elements 13 allowed the user to render graphics, transitions, and text effects. It also enabled cutting and trimming clips as well as adding multiple audio tracks and voiceovers. Other useful tools included shake stabilization, time remapping, smart trim, and motion tracking.
Microsoft Word provided control over positioning text and images as well as templates for choosing a style. Tables could be used for content analysis.
Interactive software like Emaze, Slides, and Padlet allowed audiences to provide feedback on drafts without leading questions. This feedback could be summarized in a visually pleasing format.
Survey Monkey and SoundCloud were easy to use for embedding sound clips and gathering various opinions from audiences through comment boxes
This document provides an introduction to organic search engine marketing using NextBee Media's word of mouth marketing platform. It outlines tips for execution including focusing on keyword research, content development, and link building strategies. Additional considerations are combining SEO with cost-per-action advertising and using NextBee Media's tools like referral widgets, reward programs, and product reviews to boost engagement.
This document provides an outline for an introduction to paid search engine marketing. It discusses placing ads on search engines, websites, blogs and directories to increase visibility and build brand awareness. It also covers selecting keywords within a budget, monitoring campaign metrics, optimizing websites, and joining affiliate programs. The overall goal is to provide tips and considerations for advertisers to get immediate results from paid search engine marketing campaigns.
Search engine advertising allows ads to show up on search result pages and can fit most budgets. Setting up an effective campaign takes some time and determining your budget and selecting keywords are important initial steps. In addition to pay-per-click ads, optimizing organic search rankings and other alternatives like classified ads or referral programs should also be considered as part of an overall marketing strategy.
Local TV advertising can be an effective way to promote small businesses. It requires securing production equipment, creating a script and hiring talent to produce a commercial. The commercial can typically be aired within a week of production, though it may take up to 6 months to see results. Advertisers should work with a professional studio to produce their commercial, negotiate air time costs, and carefully select time slots for maximum exposure. Ads should be clever, catchy and potentially feature a celebrity to engage viewers.
This document provides an outline for optimizing a website for local search engine optimization. It discusses introduction to local SEO, cost and timeframe considerations, action items including adding keywords, meta tags and alt tags, tips for optimization, and additional NextBee media platform considerations for word of mouth marketing. The overall goal is to help websites gain higher local search rankings in a cost effective manner through on-site optimization and link building.
Pay-per-click (PPC) advertising allows advertisers to place ads on websites, search engines, blogs, and advertising networks, paying only when a user clicks on an ad to visit their site. To be successful, advertisers should optimize their website for conversions, test new techniques, set a budget and refine strategies over time by using analytics and different landing pages. Additional tactics include influencer marketing, hosting referral widgets, rewards programs and contests to drive word-of-mouth.
This document provides an outline for a local internet marketing action plan, discussing that it targets local audiences using local directories and geo-targeting keywords, it is comparatively cheaper than other marketing options since it utilizes low-cost local search engines and directories, and recommends setting a budget, creating a localized webpage, buying local keywords, starting a blog to encourage feedback, and joining additional marketing programs.
The document discusses the history and growth of e-commerce and video commerce. It highlights perspectives from executives at drugstore.com and eBags on their experiences with video commerce. Both companies saw increased engagement and conversion rates when adding product videos to their sites. They plan to continue expanding their video libraries and measuring the impact of video on sales.
This document provides an overview and tips for using photo galleries on eBay auctions. It discusses that eBay allows free uploading of several photos with a small fee for additional photos. Basic design skills are needed to write item descriptions, upload photos before listing, and ensure photos are not copyrighted. The checklist recommends photos clearly show the item condition, are edited and resized, and have a minimized file size for fast downloading. Additional photography tools mentioned include digital cameras, scanners, film cameras, and Photoshop.
This document discusses building a website using a partnership model. It outlines the website development process, including discovery, wireframing, content development, and testing before launch. It also discusses building a partner network to provide ongoing website design, sales and marketing support, education, and assistance scaling and expanding businesses. Costs include one-time fees for themes, design, and development as well as recurring costs for domains, hosting, and content updates. The development process is broken into phases, starting with discussing goals, then developing a plan and prototype, refining the product, and finally launching and providing ongoing support.
The Girafe is best Digital marketing company where, we can provide you best social media marketing strategy and other Digital Services which can boost the traffic in your business which helps you to generate more and more Revenue.
www.thegirafe.com
The document describes the website builder features of the Odoo platform. It provides an intuitive drag-and-drop interface for building websites without coding knowledge. Key features highlighted include tools for customizing content and design, optimizing search engine visibility, integrating social media, supporting multiple sites and languages, and integrating with other Odoo apps like CRM, e-commerce, and more. The document encourages checking the Cybrosys website for more Odoo resources.
Step by Step Guide to Web Analytics. #Data drives Decision. Access the Full Video Course for FREE at Unacademy. www.avikbal.com/webanalytics
https://unacademy.com/user/avik0381/courses
This document provides an overview of pay-per-click (PPC) advertising. It defines common PPC terminology and explores various PPC tactics including search network ads, content network placements, geo-targeting, smart phone targeting, and product listings. Best practices for each tactic are also discussed. The document recommends tools and resources for keyword research, ad creation, campaign management, and reporting.
This document provides an overview of WordPress, including what it is, why it is popular, common uses, and how to set up a WordPress website. WordPress is an open source content management system that powers over 25 million websites. It allows users to build blogs, business sites, online stores, and more. The document outlines how to choose hosting, install WordPress, add themes, plugins, and content. It recommends plugins and settings to optimize a new WordPress site and encourages attendees to enroll in a weekend workshop for hands-on training on using WordPress.
Beyond the Browser: Widgets and Rich Internet/Desktop Applications (RIDAs)hiddenreflex
This document discusses widgets and rich internet applications (RIDAs). It defines widgets as small programs that often get data from the web and can have interactive functionality. Web widgets are used for content aggregation and personalization. Desktop widgets integrate web and desktop data. RIDAs are standalone applications that have greater access to computing resources than widgets and can mix desktop and web applications and data. The document compares different widget and RIDA platforms and business models.
This webinar discusses tactics for analyzing and improving ad viewability on websites. It defines viewability as an ad being at least 50% in view for over one second. Viewable ads see higher CPMs and conversion rates. Five factors that impact viewability are discussed: fraud, latency, ad size, page layout, and mobile/video. The webinar provides strategies for measuring viewability, creating a viewability map, testing ad placements, optimizing for mobile/video, reducing latency, and preventing fraud. Upcoming trends discussed include selling ads based on user engagement time and testing ad-content correlation.
Magento is a popular ecommerce platform that was recently purchased by Xcommerce. It offers merchants flexibility and control over their online stores while providing necessary backend functionality. Key features include integrated AJAX technology, real-time shipping rates, search engine optimization tools, and customizable user access privileges. Magento allows for segmentation of customers, integration with analytics tools, and responsive store templates that adapt to mobile devices. It also provides support for various product types including configurable, grouped, custom option, and bundled products.
A Primer on Web Accessibility for TeamsMikey Ilagan
This document provides an overview of web accessibility for teams. It discusses why accessibility is important, who the target audience is for accessible websites, common accessibility concerns, and how different roles can get involved in improving accessibility. The primer covers topics such as assistive technology, labeling elements, color contrast, tab order, focus management, ARIA attributes, and tools for testing accessibility. It emphasizes designing with accessibility in mind from the start and using native HTML elements which have built-in accessibility features rather than custom elements.
Pay per click from emfinity India IT solutionsMaxwellParker1
Emfinity IT Solutions is an Online leading Web Design, Web Development, Digital Marketing, Mobile App Development,Corporate identity design, SEO in Coimbatore.
Emfinity IT Solutions is an Online leading Web Design, Web Development, Digital Marketing, Mobile App Development,Corporate identity design, SEO in Coimbatore.
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how super affiliates use WordPress to easily publish large amounts of content. Product-feeds, site cloning and other WP strategies can help you scale your business and increase your bottom-line.
The document provides information on AdAsia Digital Platform, an integrated marketing platform. It allows users to view multiple campaigns within a single dashboard. The platform includes demand-side platform (DSP) services for banner, video, and display ads. It also includes an influencer marketing platform called CastingAsia to help brands find and manage influencers. Additionally, the document discusses AdAsia's video production services and Ad network for delivering video and display ads to premium publishers.
The document provides an executive overview of MetaNotes, an online note-taking platform. It discusses MetaNotes' brand promise and features, a three-phase revenue model focused initially on virtual goods and advertising before moving to subscriptions and a marketplace model, and plans to market specifically to students and cross the chasm to broader adoption. Key goals include securing early beachheads in target user segments and becoming the market leader in note-taking.
This document provides an overview and review of Instapage, a landing page builder. It discusses Instapage's templates, drag-and-drop page builder, customization options, reusable content blocks, and widgets. The review finds that Instapage has professionally designed templates, gives creative freedom in page design, and allows saving reusable content. However, the number of templates is less than advertised and the widget selection could be improved.
This document summarizes MediaMind's digital advertising platform. It highlights challenges with traditional ad serving technologies and outlines MediaMind's solutions. These include streamlined ad serving through features like one-click trafficking and dynamic insertions. It also describes MediaMind's actionable analytics through real-time, cross-channel reporting and optimization capabilities. Finally, it notes MediaMind's open workflow through integrations with other platforms and standards.
“Building Mobile Optimized Websites,” Nick Bourgeois / Ray Villaresrayvillares
The document discusses Acquity Group's process for building a mobile-optimized website for their clients. They determined a web application would be better than a native mobile app. Their process involved stakeholder interviews, focus groups, competitive analysis, and content analysis. They designed templates for common pages like menus, solutions, and case studies. The site was developed using Django, Oracle, HTML, CSS, and JavaScript and could be completed by their UI team in under 40 hours.
The document discusses Acquity Group's process for building a mobile-optimized website for their clients. They determined a web application would be better than a native mobile app. Their process involved stakeholder interviews, focus groups, competitive analysis, and content analysis. They designed templates for common pages like solutions, case studies and newsfeeds. The site was developed using Django, Oracle DB, XHTML, CSS and jQuery in under 40 hours.
Similar to How To Monetize Your Site With Widgets (20)
How I Increased my Affiliate Program’s Revenue by 30% in One MonthAffiliate Summit
Stephanie Robbins discusses how she increased her affiliate program's revenue by 30% in one month by engaging smaller affiliates through targeted marketing campaigns, communication, motivation and recognition. She emphasizes getting the word out through an affiliate resource center, emails, social media and blogging to educate and recruit more affiliates.
The webinar discusses finding the right leads for a business through pay-per-click (PPC) advertising. It covers identifying ideal customer profiles, determining budget and operations, and optimizing ad copy and landing pages. The webinar suggests focusing PPC campaigns on customers most likely to buy, using keywords that show intent, and creating ads and pages that guide qualified prospects to convert. The goal is to use PPC to find "profitable partners" that meet business needs and become long-term customers.
How to Audit and Improve Your Pinterest Business StrategyAffiliate Summit
This document provides tips and strategies for auditing and improving a business's Pinterest strategy. Some key points include:
- Pinterest has over 300 million monthly active users, with 75% of pins coming from businesses. It can be an effective marketing platform.
- Different demographics use Pinterest in various ways - millennials especially discover and purchase products through Pinterest.
- To optimize a business's presence, the document recommends best practices for boards, pins, images, hashtags, and more. Regular posting, relevant content, and video are encouraged.
- Analytics can show what content and pins are performing best to inform future strategy. Different time windows provide useful metrics.
The Path to $1M: How to Get to 7-Figures Commerce RevenueAffiliate Summit
This document outlines best practices for publishers to generate $1 million in commerce revenue based on analysis of top performing publishers. Some key points include:
- Publishing 100 new multi-product comparison and deal articles per editor per month that promote low-cost products under $200 and include coupons or sales can lead to $1 million in revenue within 15 months.
- Evergreen articles continue generating 20% of initial quarterly revenue indefinitely, with 50% of annual revenue coming from content published the prior year.
- Wednesdays at 8AM have the highest conversion rates for publishing new content.
Utilizing Instagram Stories in your Influencer CampaignsAffiliate Summit
This document discusses using Instagram stories in influencer marketing campaigns. It notes that stories provide more authentic and engaging content than traditional Instagram posts. Stories allow influencers to directly link out to products for sale. The document outlines how one influencer, Jane, increased her use of stories in campaigns from 9 to 13 over two years, a 44% increase. It provides suggestions on using stories for storytelling, showcasing products, launches, and flash sales. Finally, it discusses how content and authenticity will become more important than likes across Instagram and other social media in the future.
This document provides tips and best practices for measuring paid search and paid social marketing campaigns. It discusses defining key performance indicators (KPIs) and goals, setting up attribution and conversion tracking across platforms, and saving time through custom reporting and automated dashboards. The key recommendations are to start with a measurement plan aligned to business objectives, focus on telling a data story with the most useful metrics, choose a consistent attribution strategy, and leverage default customizations and scheduling in reporting tools.
This document provides an introductory presentation on SEO given by Joe Sinkwitz, founder and CEO of Intellifluence. The presentation discusses identifying the core elements of SEO, including links, content, and user signals. It also covers how to prevent negative SEO campaigns by reducing vulnerabilities and increasing quality links, content, and speed. The key takeaway is that focusing on a few core SEO elements like unique and optimized content that satisfies user queries can maximize efforts for those not looking to specialize in SEO.
End of the Amazon Associates Era? What Might Be Coming NextAffiliate Summit
This document discusses how interest in the Amazon Associates program appears to have peaked according to Google Trends data. It notes the program has grown significantly in recent years but also faces challenges like declining commission rates. While it remains a big opportunity, overly relying on it also carries risks. The document advocates diversifying by offering links to multiple retailers to boost commissions and reduce dependence on a single source.
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Affiliate Summit
This document provides 11 tips for improving affiliate marketing performance from 3 expert coaches. The tips include choosing the right affiliate program and partners, optimizing websites, using tools and best practices, maximizing conversions, negotiating commissions, using metrics, communication, taking risks, and running profitable campaigns. Each tip is explained over 1-3 slides with bullet points and examples. The overall document aims to help affiliates "knock it out of the park" with their performance.
How to Lift Conversions by Over 130% Using VideoAffiliate Summit
The document discusses how brands can use video to increase conversions by over 130%. It provides an overview of why video marketing works and shares that viewers retain 95% of messages in video format. The document then outlines a video marketing funnel for attracting new customers, engaging audiences, nurturing prospects, and delighting customers. It also provides tips for popular video types like commercials, brand videos, and social media content. Overall, the document offers guidance on creating effective video marketing strategies across advertising channels and social media.
9 Software Tools Affiliate Managers Need to Grow the ProgramAffiliate Summit
Dustin Howes discusses 9 software tools that affiliate managers can use to help grow their affiliate programs. The tools include SimilarWeb for finding similar sites for recruitment, Hunter for finding email addresses, Calendly for scheduling meetings, IPVanish for accessing different geographic locations, Loom for creating screen recording videos, Buzzstream for contact relationship management, Text Expander for templates, Brandverity for brand protection, and SEMRush for SEO and link building. Howes also provides honorable mention tools and recommends sharing insights from the presentation with marketing teams.
2020 Vision: Coupon Trends to Keep an Eye on this YearAffiliate Summit
The document discusses coupon trends to watch in 2020. It notes that 68% of consumers used coupons in 2019, totaling $31 billion in savings. The coupon market will see further diversification in 2020, with players expanding into new channels and technologies. Compliance will also be a major issue for coupon providers this year as regulations continue to evolve.
Conversion Over Clicks: Reevaluating Coupon Code PartnersAffiliate Summit
1) The document discusses reevaluating partnerships with coupon publishers by moving beyond a focus on clicks and coupon codes to prioritize conversion metrics like transactions, new user acquisition, and basket values.
2) It provides an example of two coupon publishers, one that uses multi-channel strategies and focuses on campaigns, achieving higher conversion rates than one relying mainly on SEO.
3) The argument is made that coupon publishers are capable of much more than just coupon codes by leveraging strategic content and new approaches like email outreach to create additional touchpoints between brands and customers.
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Affiliate Summit
Lovehoney is the largest global online retailer of sex toys and aims to grow its affiliate program to capture growth in the $36 billion sexual wellness market. To succeed with affiliates as a niche brand, Lovehoney focuses on building relationships with affiliates, acquiring new customers, and planning marketing strategies in advance. Key tactics include attending affiliate events, engaging affiliates regularly, targeting affiliates that drive new customers, and utilizing customer data and attribution to target campaigns effectively.
Get That Bread: Leverage Influence with Affiliate MarketingAffiliate Summit
Affiliate marketing can be used to leverage influence and earn money by promoting other companies' products and services. Marketers should search for affiliate programs relevant to their audience and connect with affiliate managers. It is important to authentically engage followers by learning what they like rather than buying followers, and to properly disclose affiliate relationships through promotions to build trust and avoid issues with regulators. Contact information is provided for two affiliate marketing managers.
This document provides an overview of setting up Facebook ads using Boost, the Facebook Page Ad Center, or Facebook Business Manager. It discusses the benefits of each pathway and how to set up audiences, campaigns, ad sets, and ads. Key tips include spending significant time defining audiences, considering ads as part of an awareness to engagement to conversion funnel, and using pixel retargeting and sequenced messaging. Measurement best practices like validating metrics in another analytics tool are also covered.
California's Tough New Privacy Law is Here. Are You Ready?Affiliate Summit
The document summarizes key aspects of California's new privacy law, the California Consumer Privacy Act (CCPA), which takes effect on January 1, 2020. It outlines CCPA provisions regarding consumer rights to access their personal data, opt-out of sale of personal data, and request deletion of personal data from companies. It also discusses requirements for companies covered by CCPA, including providing notices of privacy rights and complying with consumer requests. Enforcement of CCPA is described as involving penalties of up to $2500 per violation imposed by the California Attorney General.
This document provides a list of 12 digital tools to help bloggers with tasks like creating landing pages, managing social media accounts, designing images, organizing affiliate efforts, and more. It includes specific tools like ConvertKit and Tailwind for landing pages and scheduling social posts. The document also provides a bonus round of additional tools for pagespeed reduction, SEO, internal linking, video editing, and designing for Instagram. It concludes by connecting the reader with bloggers who can provide more information.
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnAffiliate Summit
This document summarizes a presentation given by Alona Rudnitsky and Amber Spears on the keys to successful affiliate programs. The presentation discusses common frustrations of business owners, affiliate managers, and how focusing on clarity, confidence, community and cashflow ("the 4 C's") can help scale affiliate revenue. It then critiques the affiliate centers of 4 different companies to identify mistakes and provides tips to improve them. Attendees are invited to text for additional resources or contact the presenters for help building or scaling their affiliate program.
A Proven Blueprint for Scaling past 8 Figures in eCommerceAffiliate Summit
The document outlines 15 foundations for building a scalable eCommerce brand, as presented by Alex Brown. It discusses establishing vision and mindset, organizing systems and structures, using data and metrics, acquisition and growth strategies, developing website and technology, branding, content creation, product development, manufacturing, packaging, fulfillment and logistics, building a team, leveraging Amazon, financial management, and retention. Alex emphasizes seeing the big picture, progress over perfection, and ensuring the right roles and responsibilities are assigned to build a sustainable 8-figure business. He offers access to an accelerator program to help attendees further.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
4. Widgets Main Entry: wid·get Pronunciation: wi-jət Function: noun Etymology: alteration of gadget Definition: Widgets are rich , interactive mini-applications that bring functionality to your website. What are Widgets?
5.
6. How does it work? Creators Distributers Publishers Viewers Advertisers
17. Anatomy of a Search Widget View Search results inline (viewers don’t leave your site) Set default search term View ratings/price info in popover Filter search results by product category Customize size/color theme to match your site [ Demo ]
32. Questions & Comments? amazon.com/associates Contact me (Woody) at andrwood@amazon.com
Editor's Notes
1. Provide quick overview of the Associates program
For an affiliate audience - the widget must be for other people to see on the web, not you! We’re not talking about Google Gadgets or about UI Widgets (eg radion-buttons or scroll-bars) –
This is to talk about all the actors in the widget publication process and where the money is. Who makes widgets? How do they end up on websites being viewed by people? What is the role of widget distributers?
Express Yourself through widgets > Build loyal userbase Widgets supplement your content > Users actually enjoy your ‘ads’ Bring Amazon to your users > Increase user retention, Build user trust Showcase product info in fun, innovative ways > Increase CTR and Conversion
Lots of widgets for various uses. Here are some: MP3 Clips, Carousel, YVW, Deals, Unbox, Slideshow This slide should show other widget galleries…
Call out differences between a Search widget and a static link/banner Users can browse through search results inline You can provide a default search term to personalize the widget to your page content Provide sufficient information for viewer to decide whether they want to buy Provide Kindle/MP3/AVOD immediate download buttons when applicable
Center of Page: Blog post talking about your recent Coldplay concert trip => Add a 250x250 MP3 Clips widget containing Coldplay albums Sidebar: Gaming Consoles site => Add a ‘Ferris Wheel’ containing Top-Sellers from the ‘Video Games’ category Banner: Photography site => Add a banner deals widget containing discounted products from Digital Cameras & Accessories
Free-size: My Favorites, Search, Wishlist Preset sizes: Slideshow, Deals, MP3 Clips etc. We’re moving towards making more IAB sized widgets available.
Personalized titles to endorse your product selection => If you’ve built trust with your viewers, this results in higher CTR
The key advantage of widgets over static links/banners is the dynamic product selection. You can change products via My Widgets and all widget placements are automatically updated Use ‘Shuffle Products’ in My Favorites, MP3 Clips => End viewer gets to see a different set of products each time. If you build a bestsellers/new releases widget, product selection is kept up-to-date automatically.
Use Widget Source to: - Create multiple widgets easily - Build cool mashups with other web services Better integration of widgets with your web site experience Targeted to power-users with basic programming ability.
Perfect widget placement => customized colors/size to blend with site, widget always visible because it’s placed in the sidebar Very topical, User Comments for added personalization
SoundUnwound is an Amazon.com site; uses Widget Source to dynamically place relevant MP3 tracks on music wiki pages Can also use Amazon AAWS keyword search to add relevant MP3 tracks/titles
http://gamers-review.net/ 1. PSP site with a Deals Widget displaying discounted game titles for PSP