The document discusses Amazon widgets, which are interactive mini-applications designed to enhance website functionality and user engagement. It highlights the benefits of using widgets over traditional links and banners, including higher click-through and conversion rates, and emphasizes the importance of selecting the right widget for specific site needs. Additionally, it encourages regular updates and customization to optimize widget performance and audience engagement.

1. Amazon Widgets for Fun and Profit! Zahid Khan, Product Manager, Amazon Associates January 13, 2009

2. Introduction Amazon Services Zahid Khan Angela Pak

3. Amazon Associates overview

4. Build Links & Banners

5. aStore

6. Widgets Main Entry: wid·get Pronunciation: \ˈwi-jət\ Function: noun Etymology: alteration of gadget Definition: Amazon Widgets are rich , interactive mini-applications that bring Amazon functionality to your website. What are Widgets?

7. Widgets

8. Anatomy of a Search Widget View Search results inline (viewers don’t leave your site) Set default search term View ratings/price info in popover Filter search results by product category Customize size/color theme to match your site [ Demo ]

9. Why use Widgets? = Longer user sessions Better monetization

10. Widgets versus Links/Banners Comparing Click-through rates Vs. Slideshow has 92% higher CTR than Banner

11. Widgets versus Links/Banners Comparing Click-through rates Vs. Slideshow has 25% higher CTR than Text Links

12. Widgets versus Links/Banners Comparing Click-through rates Vs. Slideshow has 150% higher CTR than Product Previews enabled Text Links

13. Widgets versus Links/Banners Comparing Click-through rates Vs. My Favorites has 46% higher CTR than Banners

14. Widgets versus Links/Banners Comparing Conversion rates Vs. Wish List converts 150% better than Product Preview enabled ASIN link

15. Widgets versus Links/Banners Comparing Conversion rates Search Widget converts 150% better than Search Terms text link (http://www.amazon.com/gp/search?ie=UTF8&keywords=Coldplay&tag=ohmyki-20&index=digital-music&linkCode=ur2) Vs.

16. Widgets versus Links/Banners Comparing Conversion rates Search Widget converts 86% better than Banners Vs.

17. What works? Select the right widget for the job Place it in the best available spot Use widgets as a self-expression tool Change widget content regularly

18. Select the right widget for the job What’s best for *your* site? No ‘one-size-fits-all’ solution Is it a product-focused niche site? Search Widget, My Favorites, Carousel Is it a personal blog? My Favorites, Wish List, Carousel Do you run a movies/music related site? Use MP3 Clips, TV & Movie Show preview widget

19. Place it in the best available spot What widget size/placement works best? Center of Page size for one-off, very topic-specific widget Banner/Sidebar sizes for products that are relevant over a longer period of time Free-size widgets when you control the size of the ad slot

20. Place it in the best available spot What ad sizes are supported by Widgets? Some widgets are ‘free-size’: Others have preset IAB sizes:

21. Use Widgets as self-expression tool Add user comments to My Favorites, Slideshow, MP3 Clips

22. Use Widgets as self-expression tool Even personalizing the widget title helps

23. Change widget content regularly Should you hand-pick products or let Amazon decide? Hand-picked wins over automated selection any day Can you regularly update your hand-picked selection? If you use Bestsellers/New Releases, select a category that’s relevant to your site. Change category frequently.

24. Change widget contents regularly Widget Source for power users Create widgets programmatically Easily change widget contents by making simple changes in code. Complete programmatic control over widget look-and-feel Build really cool mashups with Widget Source [ Demo ]

25. As with all other ad types: Experimentation and Measurement are key.

26. Spot the Widget: http://www.101cookbooks.com/

27. SoundUnwound: Widget as Content <script type='text/javascript'> var amzn_wdgt={widget:'MP3Clips'}; amzn_wdgt.tag='soundu-20'; amzn_wdgt.widgetType='ASINList'; amzn_wdgt.ASIN='B0016CGROY'; amzn_wdgt.title=''; amzn_wdgt.width='234'; amzn_wdgt.height='60'; amzn_wdgt.shuffleTracks='True'; </script> <script type='text/javascript' src='http://wms.assoc-a mazon.com/20070822/US/js/swfobject_1_5.js'> </script>

28. Deals Widget on PSP Gaming site

29. Don’t … Don’t plaster your page with lots of widgets Don’t give up if a specific widget doesn’t work for you Don’t replace all your links/banners with widgets

30. Coming up in Widgets … More customization  color themes, size More niche widgets  window into different Amazon.com features Streamline widget creation and maintenance Widgets on Site Stripe  Build widgets as you shop on Amazon.com

31. Questions & Comments? Join now for free at amazon.com/associates Contact me at zakhan@amazon.com