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Amazon Widgets for  Fun and Profit! Zahid Khan, Product Manager, Amazon Associates January 13, 2009
Introduction ,[object Object],[object Object],[object Object]
Amazon Associates overview
Build Links & Banners
aStore
Widgets Main Entry: wid·get  Pronunciation: wi-jət Function:  noun   Etymology: alteration of  gadget Definition:  Amazon Widgets are  rich ,  interactive mini-applications  that bring Amazon functionality to your website. What are Widgets?
Widgets
Anatomy of a Search Widget View Search results inline  (viewers don’t leave your site) Set default search term  View ratings/price info in popover Filter search results by product  category Customize size/color theme  to match your site [ Demo ]
Why use Widgets? =  Longer user sessions Better monetization
Widgets versus Links/Banners Comparing  Click-through rates Vs. Slideshow has  92%  higher CTR than Banner
Widgets versus Links/Banners Comparing  Click-through rates Vs. Slideshow has  25%  higher CTR than Text Links
Widgets versus Links/Banners Comparing  Click-through rates Vs. Slideshow has  150%  higher CTR than  Product Previews enabled Text Links
Widgets versus Links/Banners Comparing  Click-through rates Vs. My Favorites has  46%  higher CTR than Banners
Widgets versus Links/Banners Comparing  Conversion rates Vs. Wish List converts  150%  better than Product Preview enabled ASIN link
Widgets versus Links/Banners Comparing  Conversion rates Search Widget converts  150%  better than Search Terms text link (http://www.amazon.com/gp/search?ie=UTF8&keywords=Coldplay&tag=ohmyki-20&index=digital-music&linkCode=ur2) Vs.
Widgets versus Links/Banners Comparing  Conversion rates Search Widget converts  86%  better than Banners Vs.
What works? ,[object Object],[object Object],[object Object],[object Object]
Select the  right widget  for the job ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Place it in the  best available spot ,[object Object],[object Object],[object Object],[object Object]
Place it in the  best available spot ,[object Object],[object Object],[object Object]
Use Widgets as  self-expression  tool ,[object Object]
Use Widgets as  self-expression  tool ,[object Object]
Change  widget content regularly ,[object Object],[object Object],[object Object],[object Object]
Change  widget contents regularly ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Spot the Widget:  http://www.101cookbooks.com/
SoundUnwound: Widget as Content <script type='text/javascript'>  var amzn_wdgt={widget:'MP3Clips'};   amzn_wdgt.tag='soundu-20';  amzn_wdgt.widgetType='ASINList';  amzn_wdgt.ASIN='B0016CGROY'; amzn_wdgt.title='';  amzn_wdgt.width='234';  amzn_wdgt.height='60';  amzn_wdgt.shuffleTracks='True'; </script>  <script type='text/javascript' src='http://wms.assoc-a mazon.com/20070822/US/js/swfobject_1_5.js'> </script>
Deals Widget on PSP Gaming site
Don’t … ,[object Object],[object Object],[object Object]
Coming up in Widgets … ,[object Object],[object Object],[object Object],[object Object]
Questions & Comments? Join now for free at  amazon.com/associates Contact me at zakhan@amazon.com

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How To Monetize Your Site With Widgets

  • 1. Amazon Widgets for Fun and Profit! Zahid Khan, Product Manager, Amazon Associates January 13, 2009
  • 2.
  • 4. Build Links & Banners
  • 6. Widgets Main Entry: wid·get Pronunciation: wi-jət Function: noun Etymology: alteration of gadget Definition: Amazon Widgets are rich , interactive mini-applications that bring Amazon functionality to your website. What are Widgets?
  • 8. Anatomy of a Search Widget View Search results inline (viewers don’t leave your site) Set default search term View ratings/price info in popover Filter search results by product category Customize size/color theme to match your site [ Demo ]
  • 9. Why use Widgets? = Longer user sessions Better monetization
  • 10. Widgets versus Links/Banners Comparing Click-through rates Vs. Slideshow has 92% higher CTR than Banner
  • 11. Widgets versus Links/Banners Comparing Click-through rates Vs. Slideshow has 25% higher CTR than Text Links
  • 12. Widgets versus Links/Banners Comparing Click-through rates Vs. Slideshow has 150% higher CTR than Product Previews enabled Text Links
  • 13. Widgets versus Links/Banners Comparing Click-through rates Vs. My Favorites has 46% higher CTR than Banners
  • 14. Widgets versus Links/Banners Comparing Conversion rates Vs. Wish List converts 150% better than Product Preview enabled ASIN link
  • 15. Widgets versus Links/Banners Comparing Conversion rates Search Widget converts 150% better than Search Terms text link (http://www.amazon.com/gp/search?ie=UTF8&keywords=Coldplay&tag=ohmyki-20&index=digital-music&linkCode=ur2) Vs.
  • 16. Widgets versus Links/Banners Comparing Conversion rates Search Widget converts 86% better than Banners Vs.
  • 17.
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  • 26. Spot the Widget: http://www.101cookbooks.com/
  • 27. SoundUnwound: Widget as Content <script type='text/javascript'> var amzn_wdgt={widget:'MP3Clips'}; amzn_wdgt.tag='soundu-20'; amzn_wdgt.widgetType='ASINList'; amzn_wdgt.ASIN='B0016CGROY'; amzn_wdgt.title=''; amzn_wdgt.width='234'; amzn_wdgt.height='60'; amzn_wdgt.shuffleTracks='True'; </script> <script type='text/javascript' src='http://wms.assoc-a mazon.com/20070822/US/js/swfobject_1_5.js'> </script>
  • 28. Deals Widget on PSP Gaming site
  • 29.
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  • 31. Questions & Comments? Join now for free at amazon.com/associates Contact me at zakhan@amazon.com