The document discusses how professionals are using LinkedIn to connect with colleagues, find new opportunities, research careers and companies, and further their careers. It highlights how LinkedIn provides value by allowing users to develop both existing and new relationships professionally. The audience of LinkedIn tends to be younger, more influential, and focused on their careers and education compared to other business sites.

1. Connecting the world’s professionals to make them more productive and successful 1

2. Value Derived – why ‘mode’ matters Social Professional Existing relationships, connectedness, entertainment, belonging, massively efficient communication Existing & new relationship development, intelligence, learning, new personal and company business opportunity

3. How Professionals Are Using LinkedIn Online professional profile – how you’re found on Google for opportunities Connecting and staying in closer contact with colleagues & friends Updates on projects, activities, opinions & opportunities from your trusted network of people Finding new people and opportunities Sharing ideas, news, insights, inspiration Discussing industry news & developments, knowing what to read 10

4. Connect & Communicate 1:1 Seek information to stay informed Manage professional identity Research Help each other Create & publish Look for opportunities / generate business Collaborate The New World of Work Increasing use of your extended network to: Manage your personal brand Tap insights Make (purchase) decisions Solve problems Help those you care about Accomplish more with less Jobs Company Pages InMail Groups Box.net Huddle Answers Give Recommendations Introductions Polls Answers People Search Manage Profile Request Recommendations Status messages Amazon Reading List Modify Profile Google Presentation Network updates News Company group PIC’s Inbox Connections Address Book Notes on Profile Forward Profiles InMail 1:1 messages TripIt

5. The LinkedIn Audience: The New Influencers A Younger, More Influential, Career & Education Focused And Harder-To-Find Audience Than The Leading Business Sites Source: @Plan data Dec 2008 Property Avg Age % College Grad Average HHI % Business Decision Makers % Read Business Magazines Last Month LinkedIn 41 81% $107,965 48% 29% Forbes.com 48 64% $93,730 35% 48% WSJ.com 49 71% $101,574 39% 43% BusinessWeek.com 47 68% $95,781 42% 53%

6. The Business of Karma What other way can you know enough about your network, in order to quickly provide…

7. Network News 12 Get a ‘pulse’ on what is happening in your professional ecosystem Creates an outlet for professional self expression and a trigger for discussion and opportunity Promote your business See who is interested in what topics Groups Books

8. Staying In Touch Check to see which contacts are on LinkedIn Check for classmates & former work colleagues What are they doing now? People You May Know Friends of friends Who viewed your profile Let people find you Stay in touch better: share articles, share what you are up to (professionally) Automatic updates on new position, recommendations, trips you are talking, jobs you are listing, events you are attending, etc. 10

9. Further Your Career Research career paths See who employs people like you Learn by joining professional groups See which of your friends know people who are hiring Be found by recruiters ( recommendations , show expertise ) See at which companies the friends of your friends work Find inside connections on Simply Hired Find inside connections on HotJobs, Monster, Craigslist, etc. Prepare for the interview Research your future boss 10

10. Finding International Business Partners 147,523 people with the word Japan in their profile 145,773 professionals in Japan Currently 913 at Sony, 555 at NEC and 552 at Fujitsu Worldwide: 28,139 at Sony, 7,013 at NEC and 21,010 at Fujitsu 3,672 studied at Keio, 3,392 at Waseda and 3,171 at Todai 34,155 former Sony employees 1,022 current Sony VPs 10

11. Business Networks in Japan Less job and geographic mobility Not used to managing their own brand in marketplace Not want to appear disloyal So far, social networking usage acts as anonymous outlet Not comfortable drawing attention to themselves No Japanese-language options Need better mobile support Adoption may come from more closed company groups 10

12. Networks vs. Networking Networks come from work Different strength of connections than people you meet at an event Trust? Can Introduce? Will People Thank You? Networks are larger than people think (years, jobs, role, etc.) Networks of your contacts: huge, hidden and hard to manage Lessons from layoffs: Me-Inc, opportunities from network, ready & agile Information advantage: best info is not on Google, social capital provides access, network as filter 10

13. The Future LinkedIn now more popular than Starbucks How staying the course made LinkedIn the indispensable professional habit