Presented at the Walsh College LinkedIn Hired up event on 6/21/17. Covers some of LinkedIn's new features as well as optimization of search tools, connection requests, and professional branding.

1. LinkedIn for Success
Brenda Meller
andTracy A. Morgan

2. What is
• Professional networking site:
• Launched in 2003 (Brenda: 2006,Tracy: 2009)
• 500 million members (1.38M+ U.S.), 200 countries*
• 40 million students and recent grads – fastest growing
• Every Fortune 500 company
• “Connections”
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* https://press.linkedin.com/about-linkedin
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3. 3https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/Ultimate-List-of-Hiring-Stats-v02.04.pdf
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4. Areas to Begin
1. Create/update your profile
2. Search (jobs, groups, alumni/connections)
3. Invite and accept connections
4. Maintain a professional presence
5. Other tools (ProFinder, Salaries)
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5. Step 1: Create a FREE Account
• You can and should
associate multiple
emails (home, work) to
your LinkedIn account
• If you are not sure if
your email is
“professional,” it is not.
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6. Suggested Profile Checklist
https://www.linkedin.com/public-profile/settings
1. Photos (background and profile)
2. Headline:Your career.
BONUS: add a slogan or descriptive
phrase. Be creative!
3. 10+ connections = active
4. Summary statement. IMPORTANT:
2-lines. Also, mobile is even shorter.
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8. View what the public sees: https://www.linkedin.com/public-profile/settings
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10. 5. Experience
6. Recommendations from
clients, coworkers,
classmates
(people who will say nice
nice things about your
your expertise)
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Suggested Profile Checklist (cont’d)
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11. 7. Skills
8. Are there two of you? (aka,
duplicate profiles with your
name)
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Suggested Profile Checklist (cont’d)
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12. Step 2: Using the Search Tools
Find and engage with:
• Groups
• Alumni
• Companies
• Employers/Jobs
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17. Location
Type
Industry
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FINDING ALUMNI

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Step 3: Connecting
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22. THE PERSONALIZED INVITATION
BONUS: Be helpful.
Create social media karma.
ALWAYS,
ALWAYS,
ALWAYS PERSONALIZE and “ADD A
NOTE”
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ON MOBILE
• Click to view profile
• Click on three dots
• Personalize invite

24. 1.Go to your invitations
by clicking on
2.Mouse over and then
click on “Manage all”
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Should You Accept?

25. Click “Message” to reply without accepting:
Reply with this text – feel free to copy or create your own:
Hi (firstname),Thanks for the LinkedIn invitation. I’ve found LinkedIn to be a
LinkedIn to be a more powerful tool when you understand the basis for a
basis for a connection. Have we met?
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Should You Accept? (cont’d)
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26. Step 4: Maintain a Presence
1. Update your
status TODAY.
2. Update your
status once
per week.
update
Your Status
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27. Suggested Status
Update
BONUS
Conferences, workshops,
etc. attended
ADD: what you LEARNED
Industry news item ADD: your key takeaways
Company items: news ADD: a 1-sentence preview
Business tips ADD: how this can help the reader
BONUS: LinkedIn Tips ADD: the text “please click to share”
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28. Step 5: Using Other LinkedInTools
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32. Let’s Connect
Tracy Morgan
Career Services Advisor
tmorga2@walshcollege.edu
www.linkedin.com/in/tracyamorgan1
Brenda Meller
AVP, Marketing
bmeller@walshcollege.edu
www.linkedin.com/in/brendameller
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33. Q&A