How to Use Social Media to Advance Your Graduate Career (Intro) Lecture


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Deanna Peluso's slides from her lecture at Simon Fraser University Department of Graduate Studies lecture on how to use social media, like twitter to propel student's graduate careers, and how to navigate the basics of social media networking.

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How to Use Social Media to Advance Your Graduate Career (Intro) Lecture

  1. 1. Social Media to Propel your Graduate Career Deanna C. C. Peluso B.A., M.Ed, PhD (Candidate) Faculty of Education, Arts Education Personal Blog: Research Blog: @dccpThursday, 22 March, 12
  2. 2. Social Media is a Participatory Culture • It is a place where creative barriers are low • You can be limitless at what you can talk about, express and learn • It can be incredibly daunting though! Isn’t it all about just telling people what you ate for breakfast? And reading what celebrities are doing? • Much more than that. It can be your best learning, communication, and collaboration tool that will lead you to a community of people in your respective field!Thursday, 22 March, 12
  3. 3. Website: http://whattheklout.virb.comThursday, 22 March, 12
  4. 4. A Careful Balance • Social Media Profiles are viewable by anyone and everyone that wants to (including future employers) • A level of professionalism and credibility is necessary • Don’t post anything that you wouldn’t cringe at during a job interview • A careful balance between posting/creating accessible, interesting and relevant content and your own personal styleThursday, 22 March, 12
  5. 5. Academia.eduThursday, 22 March, 12
  6. 6. • Great for: If you intend on continuing in academia (e.g. research and publications) • Great for: Showcasing Scholarly-specific achievements & following other colleagues • Not great for: really, anything else My use: an addendum to my personal website, twitter and research websitesThursday, 22 March, 12
  7. 7. Twitter is your Friend! • Computers are not just a way to interact with technology, they are a way to transform how we interact with other people! • Twitter allows provides you with opportunities within the online community to learn, make contacts, create a web presence where one is the “go-to” expert (e.g. tweeting content that will be of interest to your field of research/work, and sharing knowledge with that community) • Fantastic learning opportunities that I personally have encountered by being involved in hashtag chat groups (e.g. #phdchat) and finally to build a social network of contacts that will provide you with opportunities to find jobs or fine-tune your knowledge • Tweet-ups at conferences • Even something as simple as following companies one is interested in working for. Thursday, 22 March, 12
  8. 8. Finding People/Content to Follow PeopleThursday, 22 March, 12
  9. 9. Finding People/Content to Follow OrganizationsThursday, 22 March, 12
  10. 10. Hashtags & Relevant Tweets hashtag searchThursday, 22 March, 12
  11. 11. Tweet & Retweet Items of Interest to your Field... and the followers will come! Interesting Info with hashtags # Personal Blog Posts Quoting Retweet & Personal Content RetweetingThursday, 22 March, 12
  12. 12. Personal Website • Aside from all these social networks to enable communication, you need a place to showcase your CV, portfolio and your accomplishments • While LinkedIn, and various other sites can help broadcast your skills and accomplishments, having your own personal website is key! • Especially before going to speak at conferences, teaching lectures etc. • A way to create your own place for people to view what you want, in the way you want (e.g. without ads or your “friends”) Thursday, 22 March, 12
  13. 13. Your site should mirror your over all goals and strategy Personal Website www.dccp.caThursday, 22 March, 12
  14. 14. ONE Key Piece of Advice! • The biggest thing about twitter, and your entire virtual presence is consistency • A well balanced social media presence that is consistent across the board will transform how colleagues, future employers etc. recognize and view you as a person • Note: employers see a LOT of resumes! How do YOU stand out?Thursday, 22 March, 12
  15. 15. Consistency & Balance • Avatars aka your personal brand • Well balanced content - not just retweeting other people’s posts • Don’t make your tweets and blog posts just about work/school add your own - make sure there are personal flair to pieces of YOU in there! tweets (employers are looking for unique as well as knowledgable)Thursday, 22 March, 12
  16. 16. Resources @dccp • How to Set up your Twitter Account: • Twitter and Canadian Educators: • How Social Media is Changing Education: • 5 Tips to Use Social Media to get a Job: http://www.huffingtonpost.comThursday, 22 March, 12