The Dietitian In Social Media


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  • Social Media is EVERYWHERE. Look at all the different types of social media site logos.Every minute…the internet is booming with activity.Every minute:Almost 700,000 facebook statuses updated60 new blog posts1 new definition added to urban dictionaryAlmost 700,000 new google searches600 new youtube videos100 new linkedin accounts
  • This is a summary of the important points of the guidelines.
  • SEO = Search Engine OptimizationIncrease by adding tags, categories
  • Word Press accounts for about half of all free blog sites
  • There is a free version that you will be using.There is also many different upgrades you can use that cost money – DO NOT recommend spending any money on your site.
  • Header image – Choose one that is nutrition related
  • 500-1000 words = 1-2 pg word document
  • Tags add more search engine termsHealthy recipes = categoryGluten-free muffins = tag
  • Can view stats for the day, week, month, or all timeYour stats also shows you views by country
  • When you view your own blog, if you are logged in, it does not count as a viewThe referrers section lists other blogs, web sites, and search engines that link to your blog.Top views and pages:This section of stats will list the Posts and Pages which have received the most viewsSearch engine terms: These are the terms, words, and phrases people use, through various search engines (i.e. Google, Yahoo, Bing), to find posts and pages on your blog. Clicks:These are external links that appear on your blog, and are actually clicked by your readers. These may be (but are not limited to):Links you add to your post and page contentLinks placed in comments by your readers.Links that appear in your blogroll.attached to the names of users who comment on your blog.
  • Use social mediaEmail your blog to your friends and familyAdvertise all of your social media sites by linking them to other ones
  • also sends your published blog posts to several places to automatically promote them for you. For example, your posts end up in’stopic pages, are sent out to many search engines via Ping-o-Matic!, and sitemaps pings notify search engines of new updates.
  • Twitter – Tweet your blog postsFacebookPinterest – Create “Pins” of your best blog postsStumbleUpon – Create an account and add your blog posts for users to “stumble” uponLinkedIn
  • Companies pay you for ad placement, product reviews, or endorsementsNot realisticNeed to have multiple blog posts/dayNeed a lot of traffic and views
  • May want to make a separate Facebook account if you have your own business
  • People can’tretweet you if your Twitter is private…may want to make your profile public so you get your name out thereHashtagged words usually become popular or a trending topic
  • The Dietitian In Social Media

    1. 1. By: Mary RodavichWVU Dietetic InternBoot Camp 2012
    2. 2. 2Outline• About Social Media• Blogging• LinkedIn• ePortfolio• Facebook• Twitter• Pinterest• Questions?
    3. 3. 3What is Social Media? A general term to describe all kinds of internet platforms or forums whose contents are created, published, improved and commented on by the users themselves in order to encourage social interaction and an interactive dialogue.
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    5. 5. 5
    6. 6. 6“The beauty of the internet is that it doesn‟t matterwhere you are physically, because you are virtuallyeverywhere.” ~ Nadine Fisher, MS, RD, LD
    7. 7. 7Opportunities for Dietitians• Building an online presence• Creating online resources• Connecting with colleagues locally, state-wide, nationally, and internationally• Communicating, teaching, learning, exchanging, sharing information and ideas• Use our credentials so the public isn‟t misguided by phonies• Promote you and your brand…it‟s free advertising!
    8. 8. 8What is your social media identity?• This depends on: ▫ Your passion ▫ The type of “brand” or “character” you want to portray ▫ Who is in your social media “community”? ▫ Your expertise ▫ Your writing style• Most importantly…BE YOURSELF!
    9. 9. 9WVU’s Social Media Guidelines1. Never post any personal health information (PHI) about an individual patient to any electronic media.2. Never post a photograph or image of a patient to any electronic media3. Never become an electronic "friend" of a patient in any electronic media4. Maintain professionalism standards5. Keep personal views separate from University posts.
    10. 10. 10WVU’s Social Media Guidelines6. Do not cite or reference colleagues or co-workers without their approval.7. Before posting, consider your audience. Future employers may search the web to screen applicants.8. Find the full set of WVU guidelines here: ocial_media9. Find the full set of WVU Health Sciences guidelines here: Guidelines/HSC-Social-Media-Guidelines
    11. 11. 11DO’s of Social Media• Be yourself• Be professional• Differentiate yourself – find your niche• Use lots of pictures – be appropriate• Update, update, update• Be searchable (SEO)• Use proper grammar and spelling• Cite your sources• Be patient
    12. 12. 12DON’Ts of Social Media• Mix personal and professional sites• Use inappropriate or hostile language• Represent yourself or the university in a negative light• Inappropriate profile picture• Neglect replies• Divulge very personal information• Plagiarize
    13. 13. 14Blogging• A discussion or information site published on the internet consisting of entries or posts typically displayed in reverse chronological order so the most recent post appears first.• Types: ▫ Personal blogs ▫ Corporate/business ▫ Genre – focuses on a particular subject (ie. health, politics, travel, etc.)
    14. 14. 15Wordpress is The Most Popular Free Blogging Site
    15. 15. 16Purpose of your blog• Journal of your dietetic internship experience• Showcase your personality, voice, and overall philosophy• Share nutrition knowledge• Be a “go-to” expert• Displays your talents to potential employers and clients
    16. 16. 17Blogging – Getting signed up  Go to  Click “Get Started Here”  Blog address:  Should have wvudietetics at the end of your name  Username:  Should have wvudietetics13 at the end of your name ▫ The number at the end of your username refers to the year that you begin your internship rotations  Update your profile:  Activate account through email you provided  Choose a theme
    17. 17. 18Customize your blog• Choose a free theme ▫ Go to Appearance -> Themes in your Dashboard• Header image/picture• Upload Gravitar Image ▫ Your blog picture to be used as your blog image across This image will be used to the left of the URL in the address bar.
    18. 18. 19Posts vs. Pages• Posts: Entries listed in reverse chronological order on the blog home page• Pages: Are static and are not listed by date. ▫ Create an “ABOUT ME” Page  Subpages
    19. 19. 20Steps to Writing a Post Add a Title Write Content Choose Categories Add Tags
    20. 20. 21 Blog Writing Tips• Catchy headlines• LOTS of pictures, videos, Power Points• Easy to read posts ▫ 500-1000 words, lists, bullet points• Stay current• Run polls and surveys• Have fun and mix things up• Re-blog other interesting blog posts• Study other RD blogs ▫ Janet Helm, MS RD at ▫ Jessica McGovern RD at ▫ Katie Hamm RD at ▫ Melanie Thomassian RD at
    21. 21. 22Categories vs. Tags• Used to describe your posts• Assigning tags and categories to your post increases the chance that other users will see your content• Categories = Broad• Tags = Specific
    22. 22. 23Categories vs. Tags
    23. 23. 24Widgets• A fancy word for tools or content that you can add, arrange, and remove from the sidebars of your blog.• Appearance > Widgets• Example widgets: ▫ Category lists ▫ Blog stats ▫ Image of you ▫ Calendar ▫ Your top posts/pages ▫ Etc.
    24. 24. 25Site Stats
    25. 25. 26Site Stats• Number of views• Views by country• Referrers• Top views and pages• Search engine terms• Clicks
    26. 26. 27 How To Get More Views1. Get social! ▫ Use social media outlets, widgets ▫ Add your pages to StumbleUpon.com2. Read and comment on other blogs3. Add links to other blogs and sites4. Encourage your “real life” friends and family to read your blog5. Link all of your social media sites together (ie. Blog, Twitter, Pinterest, Facebook, LinkedIn, etc)6. Blog often7. Patience
    27. 27. 28“Publicize” Feature • Settings > Sharing > Publicize • Publicize makes it easy to share your posts on Facebook, Twitter, Tumblr, Yahoo!, and Linkedin. • also sends your published blog posts to several places to automatically promote them for you.
    28. 28. 29“Publicize” Feature
    29. 29. 30Sharing ButtonsAt the bottom of each post, sharing buttons allow you andyour readers to share your content across a range of socialnetworks.Settings > Sharing > Sharing buttons
    30. 30. 31 Can I Make $$$ Blogging?
    31. 31. Professionals are signing up to join LinkedIn at a rate of 100+ new members every minute!
    32. 32. 33What is LinkedIn?• A social networking website for people in professional occupations.• Networking and connections• Highlights your professional resume• Recent college graduates are the fasting growing demographic on the site
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    34. 34. 35Features• Find past and present colleagues/classmates• Continuously updated resume• Job postings ▫ Can follow different companies• Potential employers may look at a candidates profile• You can see who views your profile
    35. 35. 36 1 in 6 workers use social networks to get hired.
    36. 36. 37Add Sections to Your Profile• Professional picture• Work experience• Education ▫ GPA, Courses• Clubs, extracurriculars• Certifications ▫ ServSafe, Food Worker‟s Permit, etc.• Honors/Awards• Professional memberships ▫ The Academy, WVDA
    37. 37. 38Add Sections to Your Profile• Summary of your professional goals• Skills• Expertise• Blog and ePortfolio links• Publications• WordPress Application ▫ Displays your recent blog posts• Recommendations
    38. 38. 39Stats
    39. 39. 40LinkedIn Tips• Make connections!• Brand yourself• Seek recommendations• Join professional groups• Make sure profile is 100% complete• Follow companies• Link with other social media accounts• Stick to business• Make profile public
    40. 40. 42What is an ePortfolio?• Electronic portfolios are selective and purposeful collections of work assembled to demonstrate personal achievement and abilities and are made available on the internet• Basically an extended resume• Use• My ePortfolio: ▫
    41. 41. 43Why should you create one?• Job seeking tool: It is something tangible that you can show to a potential employer to prove what you are capable of.• Showcases your best work• Permanent• Makes you stand out
    42. 42. 44Ideas for your ePortfolio• About Me page• Career goals and objectives• Resume• Work examples ▫ Projects ▫ Papers ▫ Presentations• Nutrition-related photos of you• Organizations• Community involvement, volunteering• Activities• Competencies/skills• Contact info
    43. 43. Facebook
    44. 44. 46Facebook Tips• Use your cover photo to showcase your personality• Update your education/work info often• Add milestones and images to further enhance your image• Customize your privacy settings to hide photos/posts that are unfavorable• Make your personal Facebook PRIVATE ▫ Includes all photo albums• Make a separate Facebook account?
    45. 45. A Tweet is a “Micro-Blog”
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    47. 47. 49 “Twitter Lingo”• Tweet - <140 characters• Retweet - Re-posting of someone elses Tweet• Mention - Mention another user in your Tweet by including the @ sign followed directly by their username• Avatar – Uploaded image of yourself displayed on your profile• Hashtagging - People use the # symbol before a relevant keyword or phrase (no spaces) in their Tweet.• Trending – Popular topics at that particular tim• Favoriting – When you like someone else‟s tweet. Shows up under your „favorites‟ tab
    48. 48. 50 Twitter Tips• Privacy ▫ Protected – Only your followers can view your profile ▫ Public – Anyone can view your profile• Below your name: ▫ Add your blog URL as your website ▫ Add a short bio about who you are• Tweet about current nutrition topics• Follow relevant RDs and nutrition experts
    49. 49. 51Nutrition Experts to follow on Twitter• Joy Bauer MS RD •• Janet Helm MS RD • USDA Team Nutrition• Claudia Zapata MS RD • Jamie Oliver• Rebecca Scritchfield • Dr. David Katz RD • The Nutrition Twins• Dr. Mehmet Oz • Nutrition Blog Network• Jenny Westerkamp RD • Women‟s Health• Magazine• Health Magazine • Today‟s Dietitian• Mayo Clinic • Eat Right (AND)• Elisa Zied RD
    50. 50. 53What is Pinterest?A pin-board style social photo sharing website thatallows users to create and manage theme-based imagecollections such as events, interests, hobbies, and more.
    51. 51. 54 Pinterest is GROWING
    52. 52. 55Boards and Pinning• Boards are usually themed so pins can easily be organized, categorized and discovered by other users ▫ Ex: Food & drink, health• „Re-pin images to you own collections or like photos.• Follow your friends who are also on Pinterest
    53. 53. 56 “Food & Drink” is #2 Most Popular Category
    54. 54. 57Questions?