Webinar by Jisc digital experience insights team on maximising your survey response rates on the 4th March 2020

1. ‘How to maximise your survey
response rates’ webinar - 4 March 2020
4 March 2020

2. Agenda
2
•11am - Introduction - Mark Langer-Crame (Jisc)
•11.05 - Dave Monk - Harlow College - Harlow College: a cultural approach
•11.15 - Keely Flather - PETROC College - Online Learning @ Petroc
•11.25 - Drew McConnell - University of Glasgow - Timing, timing, timing
•11.35 - Laura Hollinshead – University of Derby - Comparing student and staff
engagement
•11.45 - Further tips and any final questions – Mark Langer-Crame (Jisc)

3. Harlow College: a cultural approach
Dave Monk – Harlow College

4. HARLOW COLLEGE: A CULTURAL APPROACH
Dave Monk
E-Learning Development Co-ordinator

5. WHY IS DIGITAL INSIGHTS SURVEY IMPORTANT TO US?
 One-to-one deployment of iPads over 5 years
 Digital Insights survey since pilot
 Evidence for college – executive, governors
 Underpinning of strategy
 Evidence for others – Apple Distinguished School (twice!)
 Benchmarking

6. WE GET GOOD RESPONSES – HOW?
 Timing of survey – Spring Term – students/Summer Term –
staff
 Annual event – one month duration
 Chivvying – competitive spirit! Curriculum Managers
 Team Harlow – curriculum led – buy-in
 Frequent updates – league table!
 2018/19 – 1,270 responses – 3,000 students approx.
 Digital Leaders & Digital Ambassadors
 VLE link & Showbie class – college wide

7. WHAT HAVE WE DONE/WHAT DO WE LEARN?
 Core Apps/learning tools well supported – Showbie, Kahoot! Even
Qube (Moodle VLE)
 Rated above benchmark for Digital Teaching & Infrastructure
 Students want more video – we gave them Planet e-stream!
 Link surveys to our own internal surveys – annual reviews –
Quality team
New Project
 Focus Groups
 Key questions from Digital Insights –
employment/digital workplace
 What else can we learn?

8. Online Learning @ Petroc
Keely Flather - PETROC College

9. Digital Academy & Digital Academy+
Core Online Learning
Keely Flather: Senior Learning Technologies & Library
Services Coordinator

10. Digital Academy aims
and objectives
★ The aims of the Digital Academy is to help our
students develop the digital literacy skills they
require to Live, Learn and Work in our digital
society.
★ Digital Academy students will complete a number of
digital challenges that focus on the five key digital
skills set.
★ On completion of the digital challenges students will
be awarded a Digital Literacy Certificate of
Achievement.
★ Learners will attend every other week (=17 hours of
content)

11. Digital Academy & Digital Academy+
Both the Digital Academy and the Digital Academy+ will be delivered via Google classroom.
All new students starting a level 2 course or
level 3 course will join the Digital Academy.
★ Students returning to start a new
level 2 course will join the Digital
Academy.
All returning second year level 3 students
will join the Digital Academy+

12. Digital Academy will use Google
Applied Digital Skills lessons
Digital Academy+ will use the Future
Learn Accenture Digital Skills courses

13. Core Online
Learning:
All level 2 and level
3 learners also have
to complete at least
1 hour per week of
Core (Subject)
Online Learning.
Content is created
by teachers, the
learning space is
facilitated by the
Learning
Technologies team.

14. We do not offer any
incentives, learners
complete this as part
of their timetabled
lesson.
646 learners completed the survey in 2 week period
Q16: 150 responses Q23: 415 responses Q28: 350 responses
Q23:Please
give an
example of a
digital tool or
app you find
really useful
for learning:​
Quizlet
Massolit
Youtube
Kahoot
Google Apps
Moodle
E-books

15. A follow up survey
was added to the
classroom, exploring
the feedback from the
learners. I will present
this to the College
Management Team
and the Senior
Management team

16. Keely Flather: Senior Learning
Technologies & Library Services
Coordinator
keely.flather@petroc.ac.uk
@KeelyFlather
linkedin.com/in/keelyflather

17. Timing, timing, timing
Drew McConnell
University of Glasgow

18. Student
s
L&T staff Pro staff Researchers
2018 1639 363 (13%)
pilot
-
2019 2296 232 (8%) -
2020 3489
(8%)
April 687
(17%)
106 (8%) pilot still
live
Jisc Digital Experience Insights survey responses

19. Comparing student and staff engagement
Laura Hollinshead
University of Derby

20. Comparing students
and staff
engagement
Laura Hollinshead

21. 2017/18
613
2018/19
802 (5% of local student population)
2019/20
1,226 (8% of local student population)
Student: Response Rates
31% more
people
responded
35% more
people
responded

22. Approach to engaging students

23. Staff : Response rates
Academic Staff
2018/19
121 (7% of academic staff)
2019/20
73 responses (5% of academic staff)
Professional Services staff
96 responses
40%
response
rate

24. Approach to engaging staff

25. Importance of the data

26. Next Time

27. Further tips and any final questions
Mark Langer-Crame
Jisc

28. Tips to boost response rates for your surveys - 1
28
• Emphasise its an opportunity to improve their digital experience at your institution, ie the
VLE, access to support, delivery of course content
• Emphasise benefits to students and staff of enhanced digital skills, ie employability, lifelong
learning
• Make survey easy to access, links to institutional apps, VLEs, staff portals
• Offer drop-in sessions to complete the survey in open access areas, ie staff rooms or student
union cafes
• Use reminders, ie make note of response rates by different departments so can craft messages
like ’60% of department x have already responded to the survey…we want to hear your voice as
well..’

29. Tips to boost response rates for your surveys - 2
29
• Let staff and students know the survey is coming in advance, create a buzz, raise awareness
• Communication snappy and positive – (student generated?)
• Embed survey into an ongoing process, ie induction, course feedback, staff reviews
• Encourage tutors to make time to complete in class
• Incentives, ie prize draws, free refreshments
• Find out more about engaging your respondents on our official guidance pages
(https://digitalinsights.jisc.ac.uk/our-service/advice-and-guidance/)

30. Digital experience insights
help@jisc.ac.uk (putting ‘insights
surveys’ in subject title)
Mark Langer-Crame
mark.langer-crame@jisc.ac.uk
https://digitalinsights.jisc.ac.uk
#digitalstudent
Except where otherwise noted,
this work is licensed under CC-BY
Digital experience insights https://digitalinsights.jisc.ac.uk