Businesses maintain thousands of sites that support marketing campaigns, new products, brands, and multi-regional branches. From bottomline revenue to digital workflows, the implementation of a multisite platform has tangible business impacts. Selecting a system is a strategic decision that will determine how your team delivers and governs sites for years to come. Join a session with Acquia’s Platform executives and leave understanding: -Why experienced enterprises use multisite to power thousands of sites -How to evaluate platforms and find the right solution for your team -A framework for structuring multisite platforms - from development to governance

1. 1 ©2016 Acquia Inc. — Confidential and Proprietary
Re-Platforming: How to
Plan Your Next Multisite
Digital Platform
Will Eisner, Sr. Dir. Product
Management
David P. Butler, Platform Exec

2. 2 ©2016 Acquia Inc. — Confidential and Proprietary
Agenda
– Why Re-platforming
– Evaluating Multisite Platforms
– Organizing for Multisite Platforms
– Demonstration of Acquia Cloud Site Factory
– Q & A

3. 3 ©2016 Acquia Inc. — Confidential and Proprietary
Large Media Communications Company
Business Situation
– Increasing Costs
– Not able to move fast
– Business units go rogue
Organization Situation
– IT seen as cost center
– Limiting innovation
– Difficult to recruit talent
– Transitioning to innovation hub
Re-platforming brings digital marketing and IT
together:
– IT delivered on marketing's timelines
– Showing reduction in costs
– IT able to focus on innovative projects
that enhanced marketing campaigns

4. 4 ©2016 Acquia Inc. — Confidential and Proprietary
Large CPG Company
Business Situation:
– Cohesive customer journey
across brands
– Consolidating and reducing
costs
Organization Situation:
– Security - cyberattacks
– Speed – predictability to support
marketing
– Scalability - cost for
management of all sites
Re-platforming brings digital marketing and IT
together:
– IT helped tell the cohesive brand story and
enable personalization
– Able to reduce cost of maintenance
– Ability to spin up new sites as brands are
acquired / divested

5. 5 ©2016 Acquia Inc. — Confidential and Proprietary
Develop Deep Understanding of Costs
Metrics: reduce site costs
Radically shift spending from
maintenance to innovation

6. 6 ©2016 Acquia Inc. — Confidential and Proprietary
Assess Current and Future Digital
Skills
Metrics: close skills gaps
Fastest path to creativity

7. 7 ©2016 Acquia Inc. — Confidential and Proprietary
Define Digital Services
Metrics: increase service performance
Align services to business outcomes

8. 8 ©2016 Acquia Inc. — Confidential and Proprietary
Platform Success Takes Teamwork
Digital Business
• Digital Marketing
• Digital Strategy
• Content Editors
• Content Managers
• Content Developers
IT Digital
• Digital Platforms
• Digital Architects
• Site Builders
• Site Managers
• Site Engineers
A common
platform and
approach

9. 9 ©2016 Acquia Inc. — Confidential and Proprietary
1
Select a
template 2
Configure your
site
settings
3
Add design
and content
DONE !
0
Build your
site
templates
and do it again…
Evaluating the Next Digital Platform

10. 10 ©2016 Acquia Inc. — Confidential and Proprietary
Evaluating the Next Digital Platform
•Curation
•Contextual Interactions
•Analytics
Content
•Functionality and Configurations
•Themes
•Security
•Analytics
Sites
•Multisite scalability
•Management interfaces
•APIs
•Infrastructure
Platform

11. 11 ©2016 Acquia Inc. — Confidential and Proprietary
Requirements for the next Site Platform
RequirementAssessment Platform Spec
Agile & scalable
resources
Scalable infrastructure services
Availability issues
(Service impact)
Increase control of
Secure & reliable
Multisite platform services
Security issues
(Risk, Cost)
Reuse & Extensible
Sites
Multisite platform
Duplication, not
consistent (Costly)
Easier Delivery &
Mgmt. Experience
Multisite delivery and
governance
Diverse, hard to
manage (Skills gap)

12. 12 ©2016 Acquia Inc. — Confidential and Proprietary
Framework for Platform and Site Teams
Assembly
Reuse
BuildCreate
Delivery
Standards
ProvisioningProcess
• Site Builders
• Platform Engineers
• Platform Architects
Governance
Trust
ControlVisibilityGovernance
Model
• Site Operations
• Platform Operations
• Business Owners
• Platform Owners
• Platform Architects
• Business Owners

13. 13 ©2016 Acquia Inc. — Confidential and Proprietary
Governance
Trust
ControlVisibility
Governance-ready
Goals: consistency, lower costs/complexity, security
– Architecture team for approving / publishing
content and platform changes and on-
boarding new consumers
– Content
– Site
– Published model for governing multiple sites
– On-going tracking of site access, changes,
and operations
consumer provider
• Platform Owners
• Platform Architects
• Business Owners

14. 14 ©2016 Acquia Inc. — Confidential and Proprietary
Governance-ready Spec
Governing Visibility Trust Control
Users
Site Model
Content
Privacy

15. 15 ©2016 Acquia Inc. — Confidential and Proprietary
Assembly
Reuse
BuildCreate
Assembly-ready
Goals: creativity, speed, repeatability
– Flexible content creativity
with platform components
– Agile site building and testing
environment
– Formalizing site reuse and
component consistency
consumer provider
• Site Builders
• Platform Engineers
• Platform Architects

16. 16 ©2016 Acquia Inc. — Confidential and Proprietary
Assembly-ready Spec
Assembly Create Reuse Build
Templates
Modules
Configuration
Stacks

17. 17 ©2016 Acquia Inc. — Confidential and Proprietary
Delivery-ready
Goals: efficiency, reliability, services
– Self-service publishing /
consuming using site
components
– Simplified, site-level
deployments and updating
– Efficient delivery processes with
roles and guiding principles
consumer provider
Delivery
Standards
ProvisioningProcess
• Site Operations
• Platform Operations
• Business Owners

18. 18 ©2016 Acquia Inc. — Confidential and Proprietary
Delivery
Delivery Process Standards Provisioning
Users
Sites
Content
Updates
Additions

19. 19 ©2016 Acquia Inc. — Confidential and Proprietary
Demo: Acquia Cloud Site Factory
Factory
Stack
Factory
Stack
Factory
Stack
Management Console
Factory Stacks enables
dedicated flexibility and control
New

20. 20 ©2016 Acquia Inc. — Confidential and Proprietary
Unified Site Management and Control
Factory
Stack
Factory
Stack
Factory
Stack
Management Console
Factory Stacks enables
dedicated flexibility and control
New

21. 21 ©2016 Acquia Inc. — Confidential and Proprietary
Summary
– Why re-platform
– Evaluating the next platform
– Introduction to Acquia Cloud Site Factory Stacks
– Q &A

22. 22 ©2016 Acquia Inc. — Confidential and Proprietary
Some next steps
– Interested in Free Interaction Discovery Session with a
Solution Architect: contact Acquia
– Watch: 5 Steps Recorded Webinar to learn about
Governance on acquia.com

23. 23 ©2016 Acquia Inc. — Confidential and Proprietary
Thank You
Questions: @david_p_butler

24. 24 ©2016 Acquia Inc. — Confidential and Proprietary
Demo
1. Ease of Use: gaining Visibility, Trust, Control
2. Ease of: How to Provision Sites
3. Ease of: How to Scale using Stacks
– Relates to governance (V/T/C)
– Relates to provisioning sites

25. 25 ©2016 Acquia Inc. — Confidential and Proprietary
Management Console

26. 26 ©2016 Acquia Inc. — Confidential and Proprietary
Digital Business / App Grouping

27. 27 ©2016 Acquia Inc. — Confidential and Proprietary
Role Management

28. 28 ©2016 Acquia Inc. — Confidential and Proprietary
Permissions Management

29. 29 ©2016 Acquia Inc. — Confidential and Proprietary
Profile Management

30. 30 ©2016 Acquia Inc. — Confidential and Proprietary
Change Management

31. 31 ©2016 Acquia Inc. — Confidential and Proprietary
Standards Stacks and Site Building

32. 32 ©2016 Acquia Inc. — Confidential and Proprietary
Provisioning