A presentation given by accessibility expert, Kath Moonan, at a Mobile Monday Belfast accessibility workshop in September 2011. The workshop was sponsored by Vodafone Foundation Smart Accessibility Awards and ICT KTN.
This primer on mobile accessibility will give you a solid grounding on standards, guidelines and principles of making websites accessible on mobile devices, and demonstrate some of the accessibility features available on iOS and Android.
This presentation was delivered at Digpen 7:
http://lanyrd.com/2014/digpen7/sdfcth/
This white paper slide deck gives a quick description of the PiQ music app for iPhones, iPads and iTouches. PiQ is a unique musical instrument app with instant social sharing via SMS, Facebook and email of musical and voice recordings.
Even though WCAG 2.0 was written before smartphones put mobile accessibility in the public eye, WCAG 2.0 was written to be forward-thinking and has proved to be so. During this session, you’ll learn about available mobile accessibility resources from the W3C Web Accessibility Initiative. You’ll also learn about the new work going on in the Mobile Accessibility Task Force to create and update techniques for WCAG in mobile websites and native apps.
This primer on mobile accessibility will give you a solid grounding on standards, guidelines and principles of making websites accessible on mobile devices, and demonstrate some of the accessibility features available on iOS and Android.
This presentation was delivered at Digpen 7:
http://lanyrd.com/2014/digpen7/sdfcth/
This white paper slide deck gives a quick description of the PiQ music app for iPhones, iPads and iTouches. PiQ is a unique musical instrument app with instant social sharing via SMS, Facebook and email of musical and voice recordings.
Even though WCAG 2.0 was written before smartphones put mobile accessibility in the public eye, WCAG 2.0 was written to be forward-thinking and has proved to be so. During this session, you’ll learn about available mobile accessibility resources from the W3C Web Accessibility Initiative. You’ll also learn about the new work going on in the Mobile Accessibility Task Force to create and update techniques for WCAG in mobile websites and native apps.
Mobile Usability: Why Great UX Matters More Than EveruTest
The world of mobile usability is quickly becoming a critical path for launching successful mobile apps. As the market matures and users become more sophisticated, apps must do more than function correctly, which is already an uphill battle in the ever-expanding mobile landscape. Apps must also be intuitive, efficient, easy-to-use and strategically designed to convert leads into revenue for m-commerce.
Yet, there's a lack of mobile usability standards and a complex matrix of form factors-- starting with the choice between mobile web versus native app-- that makes effective mobile interface development a daunting task. During this session, Peter Shih will frame the challenge of mobile usability and outline a range of technology solutions that can help marketing professionals and software developers launch mobile apps that delight end users and exceed expectations.
For better or for worse, like it or not, mobile wearables are already changing our lives. Combined with social media, mobile wearable devices form a new generation of personalized technology that knows us better than our closest friends. How many of your friends know how far you walked or what you ate? The challenge for developing applications is correctly incorporating context to add value your users hadn’t considered while being sensitive to their privacy. In the future, our devices will wake us up earlier because of the ice storm last night and contact the people we are meeting to warn them we could be late. Philip Lew covers the most important element of mobile user experience and customer experience―context. Using examples, Phil breaks down context into elements you can incorporate into your design and development. Learn the contextual elements you need to incorporate right now and identify key factors for future generation products based on providing anticipatory services.
Presentation at KULTUR PÅ NETT 2012 in Trondheim. The subject is Europeana's thinking and plans concerning development for mobile and its relation to our API-strategy during 2012 and the first half of 2013.
If a website or mobile app is not accessible to all potential visitors, is it truly a quality product? Services, products, information, and entertainment on the web and mobile devices can be made available to millions of consumers with vision, hearing, or motor control difficulties by complying with accessibility standards. Assistive technologies enable access by converting the text and images of mobile screens and web pages into computerized voice. But these technologies cannot interpret pages that are not built and tested for compliance to accessibility standards and programming guidelines. Join Nancy Kastl to learn about Section 508 and WCAG standards, Mobile Web Best Practices, and Apple and Android Developer Accessibility Guidelines. Learn how to test for accessibility on mobile devices and desktop using screen readers and open source tools. Become an advocate of accessible mobile apps and websites throughout the project lifecycle and add accessibility testing to your testing capabilities.
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
"How to Make TV Apps Work" 10 rules for Connected Tv apps developmentJavier Lasa
"Short, bright and to the point, great presentation." GIGAOM "How to Make TV Apps Work" NEW TEE BEE
APPMARKET "Javier Lasa has created a brilliant visual starter kit for anyone interested in TV App development
connected Tv developers guide
"
Organizations are looking for mobile accessibility standards but is mobile different than desktop? Learn about is new in WCAG 2.1, Europe and around the world.
A discussion about the benefits of a mobile-first responsive approach to web development, why it is as important for desktop environments as it is for mobile devices and why it is the future of web development.
Along the way we'll dispell some of the myths you have heard about responsive web development, leaving you no excuses to not start your next project thinking mobile-first.
Coming soon to a device near you.
This presentation was first shown at the international Joomla conference, J and Beyond 2012, by Seth Warburton of Internet Inspired.
NEW VERSION :
#MobileRevolution - How Mobile Is (Still) Changing The World
https://www.slideshare.net/AlexandreJubien/mobilerevolution-how-mobile-is-still-changing-the-world
-------
Mobile has revolutionized our lives, up to the point it has become an extension of our brains!
Why? What are the specific characteristics of mobile that made this revolution happen?
And what's next? Is mobile still changing the world?
What is the next revolution?
This presentation will explore the user experience mobile design principles noting how it can help and in some cases make it more challenging for people with disabilities, using practical examples to illustrate both good and challenging designs for mobile. Participants will learn what challenges people with disabilities face using mobile devices and how to balance the design needs for all users.
Tools and Techniques for mobile learninggeoff stead
Best Of mLearn: Geoff Stead of Qualcomm presenting an updated version of their mLearnCon2013 session, which was voted the Best Of mLearnCon.
An inside view on some of the apps developed by Qualcomm's mLearning team, why they build them, and some of the tools they use
Mobile Usability: Why Great UX Matters More Than EveruTest
The world of mobile usability is quickly becoming a critical path for launching successful mobile apps. As the market matures and users become more sophisticated, apps must do more than function correctly, which is already an uphill battle in the ever-expanding mobile landscape. Apps must also be intuitive, efficient, easy-to-use and strategically designed to convert leads into revenue for m-commerce.
Yet, there's a lack of mobile usability standards and a complex matrix of form factors-- starting with the choice between mobile web versus native app-- that makes effective mobile interface development a daunting task. During this session, Peter Shih will frame the challenge of mobile usability and outline a range of technology solutions that can help marketing professionals and software developers launch mobile apps that delight end users and exceed expectations.
For better or for worse, like it or not, mobile wearables are already changing our lives. Combined with social media, mobile wearable devices form a new generation of personalized technology that knows us better than our closest friends. How many of your friends know how far you walked or what you ate? The challenge for developing applications is correctly incorporating context to add value your users hadn’t considered while being sensitive to their privacy. In the future, our devices will wake us up earlier because of the ice storm last night and contact the people we are meeting to warn them we could be late. Philip Lew covers the most important element of mobile user experience and customer experience―context. Using examples, Phil breaks down context into elements you can incorporate into your design and development. Learn the contextual elements you need to incorporate right now and identify key factors for future generation products based on providing anticipatory services.
Presentation at KULTUR PÅ NETT 2012 in Trondheim. The subject is Europeana's thinking and plans concerning development for mobile and its relation to our API-strategy during 2012 and the first half of 2013.
If a website or mobile app is not accessible to all potential visitors, is it truly a quality product? Services, products, information, and entertainment on the web and mobile devices can be made available to millions of consumers with vision, hearing, or motor control difficulties by complying with accessibility standards. Assistive technologies enable access by converting the text and images of mobile screens and web pages into computerized voice. But these technologies cannot interpret pages that are not built and tested for compliance to accessibility standards and programming guidelines. Join Nancy Kastl to learn about Section 508 and WCAG standards, Mobile Web Best Practices, and Apple and Android Developer Accessibility Guidelines. Learn how to test for accessibility on mobile devices and desktop using screen readers and open source tools. Become an advocate of accessible mobile apps and websites throughout the project lifecycle and add accessibility testing to your testing capabilities.
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
"How to Make TV Apps Work" 10 rules for Connected Tv apps developmentJavier Lasa
"Short, bright and to the point, great presentation." GIGAOM "How to Make TV Apps Work" NEW TEE BEE
APPMARKET "Javier Lasa has created a brilliant visual starter kit for anyone interested in TV App development
connected Tv developers guide
"
Organizations are looking for mobile accessibility standards but is mobile different than desktop? Learn about is new in WCAG 2.1, Europe and around the world.
A discussion about the benefits of a mobile-first responsive approach to web development, why it is as important for desktop environments as it is for mobile devices and why it is the future of web development.
Along the way we'll dispell some of the myths you have heard about responsive web development, leaving you no excuses to not start your next project thinking mobile-first.
Coming soon to a device near you.
This presentation was first shown at the international Joomla conference, J and Beyond 2012, by Seth Warburton of Internet Inspired.
NEW VERSION :
#MobileRevolution - How Mobile Is (Still) Changing The World
https://www.slideshare.net/AlexandreJubien/mobilerevolution-how-mobile-is-still-changing-the-world
-------
Mobile has revolutionized our lives, up to the point it has become an extension of our brains!
Why? What are the specific characteristics of mobile that made this revolution happen?
And what's next? Is mobile still changing the world?
What is the next revolution?
This presentation will explore the user experience mobile design principles noting how it can help and in some cases make it more challenging for people with disabilities, using practical examples to illustrate both good and challenging designs for mobile. Participants will learn what challenges people with disabilities face using mobile devices and how to balance the design needs for all users.
Tools and Techniques for mobile learninggeoff stead
Best Of mLearn: Geoff Stead of Qualcomm presenting an updated version of their mLearnCon2013 session, which was voted the Best Of mLearnCon.
An inside view on some of the apps developed by Qualcomm's mLearning team, why they build them, and some of the tools they use
Introduction to mobile accessibility, 2015Henny Swan
This is a full day workshop I gave at AccessU 2015 and an updated version of the same workshop I gave at AccessU in 2013 (also on Slideshare).
As an introduction to mobile accessibility it covers key concepts, user experience, development and some QA. It is intended mostly for a non-technical audience who are looking for an introduction to mobile web accessibility and native apps although it does contain some technical guidance.
Embracing the mobile frontier and reaching the digital nativesEktron
Jonathan Wall, Director of Product Marketing at Ektron and Jay Burling, Director of Web Application at Hendrix College, discuss:
- 9 tips and best practices for mobile engagement
- How to use mobile to enrich the student experience
- How Hendrix College created a mobile presence in 3 months
Don't Panic! How to perform an accessibility evaluation with limited resourcesMichael Ryan
Being tasked with an accessibility evaluation is can be daunting. How can you measure accessibility? What disabilities are the most important? What tools do you need? How long will it take? Where do I start? What does "accessible" even mean?
These are all questions I asked myself last year when I performed my first accessibility eval. This session will share everything I learned since then in performing three accessibility evaluations.
Econsultancy and ethology: Digital Marketing Strategy for the Three ScreensMike Corak
From inspiration to conversion and beyond, discover how each type of screen in a consumer’s life is playing a different role, & what marketers need to know to best connect. Learn how a consumer behavior varies by screen and understand the implications that should be reflected in your audience-focused digital marketing strategy.
content marketing, content strategy, digital marketing strategy, econsultancy, ethology, mike corak, mobile marketing, social media strategy
Mobile App Accessibility_ How To Build ADA And WCAG-Compliant Apps.pptxLorryThomas1
Technology is developed and integral to all professionals to make the best app version desirably, using natural resources for the applicants. With the rise of mobile applications, web apps, iOS, and Android are diagnosed to get involved the the latest trends of making themselves more accessible among all the platforms. The ADA-Compliant App makes sure to be more accessible in front of its users, even those with disabilities.
A short talk for the Content Marketing Association Digital Breakfast on Wednesday 13 April 2016 covering VR (Virtual Reality), AI (Artificial Intelligence), and the future of mobile.
A presentation I gave at the Marketing Natives event in Vienna on Monday 15 September 2014 looking at the importance of mobile marketing, some innovation in mobile advertising and the job opportunities in the sector.
Visual Trust Research UK - Executive SummaryHelen Keegan
In conjunction with research house Opinion Matters, Monotype Imaging
conducted a quantitative research study commencing 19.08.09 until 02.09.09 of
2,117 UK consumers to discover how important effective typography is in relation
to consumer trust in products and brands presented on the mobile phone.
There are some interesting findings here about mobile usage across age and gender as well as sharing some implications for m-commerce and mobile marketing.
I have permission from Monotype Imaging to share this document. Contact them directly for the full report.
A short keynote presentation I gave at Futureproof 3 in Dublin in November 2009, entitled 'Mobile Marketing & Advertising in a Web 2.0 World'.
Many thanks to Jimmy, Steve and Valerie for inviting me over to speak and for looking after me so well while I was there.
Tanla Mobile Marketing & Advertising Guide 2008Helen Keegan
A comprehensive guide to Mobile Marketing and Advertising written by Helen Keegan in late 2007 on behalf of Tanla Mobile and launched at Mobile World Congress, Barcelona in Febuary 2008. The guide also includes articles and essays by Tomi Ahonen, Russell Buckley, Jessica Sandin, Gillian Kennedy, Dr Mike Short, Anuj Khanna, Ben Tatton-Brown, Daniel Appelquist, Jeff Spirer, Steve Flaherty and Gerry Drew.
The font size is very small - apologies in advance - you'll need to adjust that before you print it out.
It also needs updating to accommodate what's happening today with regard to mobile internet and the impact of the iPhone. Anyone want to sponsor me to do that? Get in touch!
The guide isn't perfect by any stretch of the imagination, but it should give you a good overview of the world of mobile marketing, advertising and media, a wide variety of viewpoints and lots of case studies to consider.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
4. How to tackle accessibility in your own app
1. Talk to people with access needs
2. Plan from the beginning
3. Follow guidelines
4. Accessibility isn’t just about screen reader users!
5. Test with people with access needs
6. V1.0 may be a work in progress
7. You don’t have to be perfect to be accessible
4 Designing an accessible mobile app
–
6. 19 markets (total population 1.76 billion)
Approximately 136 million people needs
Everyone has access
experience
moderate orat some point
minor disability or have an
access need
Approx. 30 million people have a severe
disability
6
–
7. 1. Talk to smartphone users with access needs
• If you’re talking to people you are probably doing this
– Mild vision impairment, dyslexia, colour blindness, older users
• Contact disability organisations / adult groups / charities
– Self organised, grass roots groups as well as charities
– Ensure the people with access needs are from your target
audiences!
• Interest groups:
– www.blindtechsupport.net
– http://www.nida.org.uk/ (Northern Ireland Dyslexia assoc.)
• Use social media #disability #dyslexia
7 Designing an accessible mobile app
–
8. Just Ask
8 Designing an accessible mobile app
–
10. 2. Plan from the beginning
Accessibility
Number of changes
Requirements Development Deployment
Project time line
–
11. 3. Follow guidelines
• Mobile Web Best Practices 1.0
Best practices for mobile web design and development
• WCAG 2.0
Technology agnostic guidelines from W3C
• BS8878
Web accessibility: Code of practice
• Barriers Common to Mobile Device Users and People with Disabilities Who is
affected and what challenges they face
• Designing for accessibility
By and for Android developers
• Android accessibility
from the Google Eyes Free project
• http://www.iheni.com/mobile-accessibility-guidelines/
11 Designing an accessible mobile app
–
12. Key points
• Follow common design patterns
• Don’t break built in accessibility
• Simplicity is accessibility
• Reduced functionality helps
• Android: Poor access for partially sighted / low vision
– Provide display options – text size, colour
• Follow web standards
12 Designing an accessible mobile app
–
13. 4. Accessibility isn’t just about blind people!
• Arthritis is the most common condition for which people
receive Disability Living Allowance (DLA)1
• 1in 30 people in the UK experience sight loss2
– The majority of vision impaired people are partially sighted
• 1 in 7 people in the UK with a hearing impairment3
• 1 in 10 are affected by dyslexia4
• 974,000 people with a learning disability in England5
13 Designing an accessible mobile app
–
14. Key points on mobile usage
• “If I can do it on my phone I will” (Partially sighted user)
• Users may have a limited amount of time using phone /
app
• Users don’t know how to use their device
• May be using older versions
• Users don’t want different products – mainstream
accessibility
14 Designing an accessible mobile app
–
15. 5. Test with people with access needs
• See step 1!
• Include a percentage of users with access needs in every
sample
• Use personas and walkthroughs
• Use simulators (with caution)
15 Designing an accessible mobile app
–
17. 6. V1.0 may be a work in progress
“If your product demonstrates
enough of its unique selling points
(USPs) and no more than that,
you’ve achieved your minimal
viable product, and you should get
it out there right now.”
Jonathan Hassell, Chair of BS
88788 committee
This doesn’t mean don’t address
the issues at a later stage!
17 Designing an accessible mobile app
–
18. Upgrades
• Be careful not to degrade accessibility during upgrades
• Don’t keep changing the UI and not informing users
(Facebook)
• Tell users about accessibility features
18 Designing an accessible mobile app
–
19. 7. You don’t have to be perfect to be accessible
“We may not end up with a
perfect 10 for accessibility.
I’m enough of a realist to
know that few websites
launch in a perfect state,
irrespective of accessibility
or not.”
Accessibility expert Leonié
Watson on Government
Digital Service (GDS)
19 Designing an accessible mobile app
–
20. Final word to Leonié
“Design like you give a damn!”
20 Designing an accessible mobile app
–
21. Thanks
@ladymoonan
Kath.moonan@gmail.com
21 Designing an accessible mobile app
–
Editor's Notes
Peter Morville: Semantic Studios
Vodafone has 19 markets (total population 1.76 billion)Approximately 136 million people experience moderate or minor disability or have an access needApprox. 30 million people have a severe disabilityHowever, everyone has an access need at some point.Natalie Scott, Professor John Clarkson, Ian HoskingSagentia, 2009
Just Ask has lots of practical information on how to involve users with access needs in your research and testing.http://www.uiaccess.com/accessucd/
The inclusive design toolkit – how to implement on any designhttp://www.inclusivedesigntoolkit.com
Accessibility testing often happens at the end of a project when it’s expensive and difficult to implement changes.Include accessibility at the beginning of a project and throughout the process for maximum benefit to users and your business.
There are no defacto guidelines on mobile design. These are good starting points.
Arthritis CareRNIBAction on hearing loss (RNID)British Dyslexia AssociationLearning disability coalition
These comments and observations are gathered from users we’ve spoken to in our research and testing.
Simulators will not provide insight into what it’s like to live with a particular condition or access need.They can be used to test hygiene factors such as text size but not user experience.http://www.inclusivedesigntoolkit.com/betterdesign2/csg/csg.html
Helpful insights into real peoplehttp://designingwithpeople.rca.ac.uk/people
Most of us give affordance to products and services that are easy to use and usefulIPhone battery