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Marty: The Social Media
Marketer
By: Blake Wood
MK 512-Electronic Branding/Strategy
Dr. Kay Green
Background
 Marty Marketer is a UWA student
graduating in the next twelve (12)
months.
 One year of sales experience; less than a
year in social media intern
 Wants to create a social media presence
in the next 12 months to prepare for job
interviews
 Wants to be a Director of Social Media
Plan Parameters
 Budget- $5,000 over 12 months
 Does not currently own a computer, tablet, or
smartphone
 Does have access to the Internet
 Marty can dedicate 5 hours/day Monday-
Friday
 Occasional weekend availability
 No social media accounts, website
 Comfortable using Microsoft Office and Adobe
Creative Cloud
January
 Purchase laptop- Avg. cost $800
 Purchase smart phone- Avg. cost $230
 Determine a set time each week to devote to creating
a social media presence
 Begin researching the social media landscape.
 Identify your target audience- this helps create
content that resonates with them- Barnhart (2018)
 Determine SMART goals to accomplish a professional
social media presence- Barnhart (2018)
 Specific, measurable, achievable, relevant, and time-
bound
 For example, attend 2 networking opportunities per
month
February
 Create a personal branding website- promotes
interest in your brand- Long (2017)
 Create a Facebook profile
 Target hiring managers within your industry
 Create a LinkedIn profile
 Set up a Google alert for your name to help
safeguard your brand Marketing Strategy
X(2018).
 Be proactive with your brand instead of reactive
 Work with a profession photographer to ensure
quality images of yourself across all platforms
Marketing Strategy X (2018)
March
 Continue following industry trends and updates
 Network with key professionals within your industry
 Attend networking opportunities- Long (2017)
 Create a dynamic blog
 Google yourself regularly to ensure a consistent
professional social media presence
 Begin to create engaging social media content for
your blog, website, and Facebook page
 Focus on increasing your following and gaining a
strong reputation
 Never stop learning and evolving your strategy-Long
(2017)
April
 Actively produce engaging content on
Facebook- make regular posts that engage
your target audience
 Update LinkedIn/Facebook profile to include
updated social media experience
 Join professional groups from your industry
on LinkedIn
 Continue to post relevant blog content to
position yourself as an industry expert
 Position yourself as an industry expert to
increase your credibility
May
 Engage with industry professionals
 Update Facebook profile –posts, groups, links
to your blog, LinkedIn profile content
 Update your personal website to include links
to your blog and other social media
platforms, relevant content
 Research industry news, post to all platforms
and blog consistently
 Create a Posting calendar to streamline your
posting on social media Marketing Strategy
X(2018).
 Follow other strong personal brands
June
 Continue to research industry news and
trends
 Analyze your social media strategies-Are
they working? Are you posting at the right
time? Right content?
 Network at industry related conferences
 Engage with business experts and create
professional relationships
 Make it easy for people to find your social
media presence- to contact you for jobs
JULY
 Incorporate keywords in all of your content to ensure
you are being found- SEO Barnhart (2018)
 Provide relevant content that your followers are
interested in
 Post content you are passionate about
 Remain authentic to gain trust in your personal brand
 Post new visual content consistently on all platforms
 Respond to people quickly who engage your content
 Cultivate professional relationships/leads to new
connections/growth of your personal brand
AUGUST
 Share free content related to your
industry with relevant key words
 Remain active in updating your Facebook
page, LinkedIn profile, blog, and personal
branding website
 Stay current on social media news and
trends
 Post regularly to professional blogs
 Engage regularly with other professionals
with similar interests
SEPTEMBER
 Monitor your social media presence
 Continue to engage with professionals in your
industry
 Generate dynamic content across all
platforms
 Assess your goals
 Update your website and blog
 Connect with your followers regularly
 Increase the engagement of your following
by garnering their trust
 Ask questions to ensure relevant content
OCTOBER
 Engage with professionals on LinkedIn
 Create groups- initiate industry-related
conversations
 Focus on adding dynamic blog content
 Update your Facebook profile
 Post relevant content to your professional
following on Facebook
 Analyze keywords that are working to help
your content to rise to the top of search
engines
 Promote other like minded professionals on
LinkedIn
NOVEMBER
 Audit your social media presence
 Protect your brand
 Engage with your following on all platforms
to ensure trust in your personal brand
 Identify ways to provide consistent relevant
content
 Modify posting times to suit the needs of
your following
 Reassess your social media landscape to
maintain consistency and professionalism
DECEMBER
 Provide relevant content across all
platforms
 Monitor your brand
 Incorporate new trends, strategies, and
keyword optimization in your posts
 Network regularly
 Reassess all strategies to ensure
consistency and effectiveness
Budget
 Laptop- $800
 Smartphone-$230
 Total: $1,030.00
Conclusion
 Best of luck in your new role!
 Congrats! You graduated!
References
 Barnhart, B. (2018, June 19). 15 tips to
building a better social media presence.
Retrieved from https://sproutsocial.com/
insights/building-social-media-presence/
 Long, J. (2017, December 19). 12 ways
to elevate your personal brand in 2018.
Retrieved from https://www.
entrepreneur.com/article/306068
 Marketing Strategy X (2018). 44 fantastic
personal branding tips and tools.
Retrieved from https://marketing
strategyx.com/personal-branding
-tips-and-tools.

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Marty: The Social Media Marketer

  • 1. Marty: The Social Media Marketer By: Blake Wood MK 512-Electronic Branding/Strategy Dr. Kay Green
  • 2. Background  Marty Marketer is a UWA student graduating in the next twelve (12) months.  One year of sales experience; less than a year in social media intern  Wants to create a social media presence in the next 12 months to prepare for job interviews  Wants to be a Director of Social Media
  • 3. Plan Parameters  Budget- $5,000 over 12 months  Does not currently own a computer, tablet, or smartphone  Does have access to the Internet  Marty can dedicate 5 hours/day Monday- Friday  Occasional weekend availability  No social media accounts, website  Comfortable using Microsoft Office and Adobe Creative Cloud
  • 4. January  Purchase laptop- Avg. cost $800  Purchase smart phone- Avg. cost $230  Determine a set time each week to devote to creating a social media presence  Begin researching the social media landscape.  Identify your target audience- this helps create content that resonates with them- Barnhart (2018)  Determine SMART goals to accomplish a professional social media presence- Barnhart (2018)  Specific, measurable, achievable, relevant, and time- bound  For example, attend 2 networking opportunities per month
  • 5. February  Create a personal branding website- promotes interest in your brand- Long (2017)  Create a Facebook profile  Target hiring managers within your industry  Create a LinkedIn profile  Set up a Google alert for your name to help safeguard your brand Marketing Strategy X(2018).  Be proactive with your brand instead of reactive  Work with a profession photographer to ensure quality images of yourself across all platforms Marketing Strategy X (2018)
  • 6. March  Continue following industry trends and updates  Network with key professionals within your industry  Attend networking opportunities- Long (2017)  Create a dynamic blog  Google yourself regularly to ensure a consistent professional social media presence  Begin to create engaging social media content for your blog, website, and Facebook page  Focus on increasing your following and gaining a strong reputation  Never stop learning and evolving your strategy-Long (2017)
  • 7. April  Actively produce engaging content on Facebook- make regular posts that engage your target audience  Update LinkedIn/Facebook profile to include updated social media experience  Join professional groups from your industry on LinkedIn  Continue to post relevant blog content to position yourself as an industry expert  Position yourself as an industry expert to increase your credibility
  • 8. May  Engage with industry professionals  Update Facebook profile –posts, groups, links to your blog, LinkedIn profile content  Update your personal website to include links to your blog and other social media platforms, relevant content  Research industry news, post to all platforms and blog consistently  Create a Posting calendar to streamline your posting on social media Marketing Strategy X(2018).  Follow other strong personal brands
  • 9. June  Continue to research industry news and trends  Analyze your social media strategies-Are they working? Are you posting at the right time? Right content?  Network at industry related conferences  Engage with business experts and create professional relationships  Make it easy for people to find your social media presence- to contact you for jobs
  • 10. JULY  Incorporate keywords in all of your content to ensure you are being found- SEO Barnhart (2018)  Provide relevant content that your followers are interested in  Post content you are passionate about  Remain authentic to gain trust in your personal brand  Post new visual content consistently on all platforms  Respond to people quickly who engage your content  Cultivate professional relationships/leads to new connections/growth of your personal brand
  • 11. AUGUST  Share free content related to your industry with relevant key words  Remain active in updating your Facebook page, LinkedIn profile, blog, and personal branding website  Stay current on social media news and trends  Post regularly to professional blogs  Engage regularly with other professionals with similar interests
  • 12. SEPTEMBER  Monitor your social media presence  Continue to engage with professionals in your industry  Generate dynamic content across all platforms  Assess your goals  Update your website and blog  Connect with your followers regularly  Increase the engagement of your following by garnering their trust  Ask questions to ensure relevant content
  • 13. OCTOBER  Engage with professionals on LinkedIn  Create groups- initiate industry-related conversations  Focus on adding dynamic blog content  Update your Facebook profile  Post relevant content to your professional following on Facebook  Analyze keywords that are working to help your content to rise to the top of search engines  Promote other like minded professionals on LinkedIn
  • 14. NOVEMBER  Audit your social media presence  Protect your brand  Engage with your following on all platforms to ensure trust in your personal brand  Identify ways to provide consistent relevant content  Modify posting times to suit the needs of your following  Reassess your social media landscape to maintain consistency and professionalism
  • 15. DECEMBER  Provide relevant content across all platforms  Monitor your brand  Incorporate new trends, strategies, and keyword optimization in your posts  Network regularly  Reassess all strategies to ensure consistency and effectiveness
  • 16. Budget  Laptop- $800  Smartphone-$230  Total: $1,030.00
  • 17. Conclusion  Best of luck in your new role!  Congrats! You graduated!
  • 18. References  Barnhart, B. (2018, June 19). 15 tips to building a better social media presence. Retrieved from https://sproutsocial.com/ insights/building-social-media-presence/  Long, J. (2017, December 19). 12 ways to elevate your personal brand in 2018. Retrieved from https://www. entrepreneur.com/article/306068  Marketing Strategy X (2018). 44 fantastic personal branding tips and tools. Retrieved from https://marketing strategyx.com/personal-branding -tips-and-tools.