The document provides best practices for using a Facebook page to retain residents, build brand awareness, and showcase life at a community. It outlines objectives like resident retention and generating word-of-mouth referrals. Administrators are expected to regularly post engaging content, respond to comments within 24 hours, and increase fan interactions to deepen relationships and amplify the brand's presence on Facebook.

1. Facebook Best Practices Utilizing your property page for resident retention, brand awareness, & showing what life is like at your community.

3. Build loyalty & relationships with our residents

4. Amplify recommendation & word of mouth

5. Generate awarenessNearly ¾ of all our business comes from people we already know—when done right Facebook is an excellent tool to stay top of mind with our residents, fans, friends, & customers !

7. Make it interactive & engage fans through creative content

8. Nurture your relationships—think & respond diligently to the positive and negative

9. Create content people will be excited to share & give fans a reason to become fans

10. Keep content fresh

11. Ask questions that encourage responses

12. Create good conversation & monitor the conversationFacebook allows businesses to create rich social experiences, build lasting relationships & amplify the most powerful type of marketing—word of mouth.

13. The Facebook Ecosystem 3. Amplify – Every time someone interacts with your property, that action gets published in the news feed, creating word of mouth, which enables you to increase the distribution of News Feed Stories about your property. Build your presence on your page. Create an identity for your property in the social graph—the map of connections among people & things they care about. 2. Engaging in conversations with your fans allow you to deepen relationships & gain valuable insights. These tools give you the effectiveness of earned media, at the scale & predictability of paid media. This is the new word of mouth & research has shown it’s twice effective at driving results.

15. As an administrator you are expected to:

16. Post fresh, exciting, & creative content a minimum of 3 times per week

17. Monitor & engage with all page activity from fans

18. RESPOND within 24 hoursto comments—positive & negative

19. Create & send updates to fans every month for all community events

20. Add photo albums of community events—minimum of 1 each month

21. Encourage fan engagement—a minimum of 2 fan engagements are expected each week(comments—not likes)

22. Increase fans weekly based on goals set

23. Ask at least one question (with poll options) that relates to your community each month

24. Create new ways to promote your page

25. Alwaysstay positive

26. Post link to your website once a monthUnless approval is given you are not to delete or add anyone as an administrator !

28. Give your customers a way to interact with your company & community in real time. People love feeling like they have immediate access to you

30. Give them a sneak peek at what’s coming out & let them know when it will be available.

31. Use this tool to increase anticipation of it’s launchBe sure you keep an eye out for any questions or comments your fans may have !

36. spelling, grammar, punctuation

38. Poll Examples

39. Promote

40. Notes __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

41. Thank you ! Desiree Thomas desireethomas@winthropmanagement.com Office: 214.389.1480 Cell: 214.385.5211