How to Make the Most of the Post and Beat the Tweet: Social Media 101
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This document provides an introduction to using Facebook and Twitter for social media purposes. It outlines the basics of setting up profiles, pages and groups on Facebook, and explains how to send different types of tweets on Twitter, including tweets with hashtags, replies and direct messages. The presentation was given by Jason Rhode from Northern Illinois University to teach the fundamentals of these social media platforms.
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How to Make the Most of the Post and Beat the Tweet: Social Media 101
- 1. How to Make the Most of the Post and Beat the Tweet: Social Media 101 Introduction to Facebook and Twitter Slides available for download from http://j.mp/niusm101
- 2. Presenter 2 Jason Rhode, Ph.D. Assistant Director, Faculty Development and Instructional Design Center Northern Illinois University niu.edu/jrhode jrhode@niu.edu twitter.com/jrhode
- 3. Agenda • Facebook Basics • Create Page • Create Group • Create Event • Twitter Basics • Send Text Tweet with Hashtag • Send @Reply • Send Direct Message • Tweet photo 3
- 4. Facebook 4 4
- 5. Facebook: What is it? • Social networking tool, allowing users to connect with each other online • Allows individuals to create profiles that include almost anything they want to post • Dynamically links users’ information to others with similar information • Allows for easy, spontaneous networking accessible online or on mobile devices 5
- 7. Native Apps for MobileDevices 7
- 10. Profiles 10
- 11. News Feed 11
- 12. Wall 12
- 13. Groups 13
- 17. Groups vs. Pages • No updates • No applications • No usage stats • Open, closed, or secret • Not indexed by external search engines like Google • Updates directly to user news feeds • Can add many applications • Usage stats including visitors per day • Public • Indexed by external search engines like Google Facebook Groups Facebook Pages 17
- 18. Fans vs. Friends • Can view any public posts to a public Page Wall • Status updates posted to a Page appear in Fans’ news feed • Acquaintances • Can post to Page Wall • Can view posts to a Friend’s Wall as set via user’s privacy settings • Status updates posted to a Profile appear in Friends’ news feed • Personal friends & family members • Can post to Friend’s Wall Facebook Fans Facebook Friends 18
- 23. Twitter 23 23
- 24. Twitter Described “Part blog, part social networking site, and part cell phone/IM tool. It is designed to let users describe what they are doing or thinking at a given moment, in 140 characters or less” – Educause 7 Things You Should Know About Twitter 24
- 26. TrendingTopics "most breaking" news stories from across the world; hottest emerging trends and topics of discussion on Twitter 26
- 27. Platform Independent • Twitter messages, referred to as “tweets” can be sent and received from multiple platforms: – Web-based Twitter account – Software client on any desktop or laptop – Twitter app on smart phone – Twitter app on tablet – SMS from any phone • The same Twitter account can be accessed from any of the above platforms! 27
- 31. SMS • Account can be configured to allow for messages to be sent via SMS to 40404 31
- 32. http://www.editorsweblog.org/multimedia/2009/01/twitter_first_off_the_mark_with_hudson_ p.php 32
- 33. Election Coverage on Twitter http://www.cnn.com/SPECIALS/2010/election.pulse 33
- 34. Iranian ElectionProtests & Twitter http://www.newsweek.com/2009/06/25/a-twitter-timeline-of-the-iran-election.html 34
- 36. FollowingOthers Following someone on Twitter means: a) you are subscribing to their Tweets as a Follower b) their updates will appear in your timeline c) that person has permission to send you private Tweets, called direct messages 36
- 37. Followers People who receive your tweets 37
- 38. Anatomy of a Tweet 38
- 39. Hashtag (#) The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. 39
- 40. @Mention Any Twitter update that contains @username anywhere in the body of the Tweet. (Yes, this means that replies are also considered mentions.) 40
- 41. @Reply Public reply to another Twitter user, always beginning with @username 41
- 42. Retweet (RT) Tweet that is reposted to your followers, either by clicking the “Retweet” link on the Twitter website or by beginning a tweet with RT @username 42
- 43. Direct Message (D) private message sent via Twitter to one of your followers 43
- 44. Favorites Favorites, represented by a small star icon next to a Tweet, are most commonly used when users like a Tweet and wish to save it for later.44
- 45. Lists Collections of other users 45
- 48. Send@Reply 48
- 50. Tweet Photo 50
- 52. How to Make the Most of the Post and Beat the Tweet: Social Media 101 Introduction to Facebook and Twitter Slides available for download from http://j.mp/niusm101 52
Editor's Notes
- See in Real Time what people are saying about a given topic