email marketing is one of the most valuable marketing channel. It is most cost-effective online medium for organizations, small businesses & startups. Customers still prefer email because email marketing has higher ROI ( For every $1 spent, $44.25 is the average ROI ) than any other marketing channels. To get more visibility & recognition, your email campaign must be effective. Here are some key elements of an email marketing campaign:- 1. Get Subscribers 2. Segment Subscribers 3. Subject Line 4. Content 5. Call-to-Action 6. Social Media Channels 7. Testing 8. Tracking

1. How to Make SuccessfulHow to Make Successful
Email MarketingEmail Marketing
CampaignCampaign

2. 
Get Subscribers

Segment Subscribers

Subject Line

Content

Call-to-Action

Social Media Channels

Testing

Tracking

3. 1. Get Subscribers

4. 
Turn visitors into subscribers by put a smart CTA
on website/blog, “Want to get new updates?
Subscribe to our blog.”

On-site Survey

Sign up form on relevant pages

5. 2. Segment Subscribers

6. 
Segment subscribers according their age, location,
interests etc.

According their behaviour such as how many times
they have purchased or used any service.

7. 3. Subject Line

8. 
Subject line should be eye-catchy & promising.

Must keep it within 50 characters.

Never use spammy words, “free”, “deal” etc.

64% of people open an email because of subject
line.

9. 4. Content

10. 
Create useful, relevant & engaging content.

Offer right content to right people.

Don't use sales pitch.

Content should include text & images in proper
manner.

11. 5. Call-to-Action

12. 
Add an action oriented & relevant CTA in email
newsletter.

Use big & colorful CTA button to grab attention.

Linking CTA to relavant landing page.

13. 6. Social Media Channels

14. 
Newsletter must contain social media channels like
Facebook, Google+, Linkedin & Twitter.

Email with social media buttons have 158% higher
CTA.

15. 7. Testing

16. Test your campaign before sending it. Make sure
campaign is mobile friendly & display clearly on
different devices.

17. 8. Tracking

18. Track your campaign, there are some important
factors-

Open Rate

Click Through Rate

Bounce Rate

Unsubscribers

Conversions

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