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Workshop: Email Marketing Program Options & Best Practices

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Lendora Johnson
Lendora Johnson

Email Marketing workshop developed and presented at Tidewater Church Media Conference 2014.

MarketingTechnologyBusiness
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WORKSHOP: EMAIL MARKETING LendoraW. Johnson,Web/New Media Specialist
CHOOSINGTHE BEST MAILER FORYOU
MAIL CHIMP  The Forever Free Plan  Templates  Image Hosting  Reports and Data  Reference Materials  Support
CONSTANT CONTACT  Pricing Options:  Constant Contact offers price plans starting at $15/monthly for up to 500 contacts. They do offer bulk-rates for larger mailings.  Templates  Image Hosting  Reports and Data  Reference Materials  Support
E-TAPESTRY Donation management with email marketing capability.
YOUR CONTENT You may need more than one newsletter, depending on your goals and your audience.
TOPTIPS FOR A GREAT E-NEWSLETTER 1. Keep it short. 2. Watch your images. 3.Test, test, and test again! 4. Preference management forms are essential. 5. Make it to the inbox without deliverability issues. 6. Subject lines matter. 7. Measure your success. 8. Design. 9. Get social. 10. Relevancy rules. Source:Top 10Tips for Great Newsletters Sep 20 2013 by Alex Mastrianni
SUBJECT LINES: HOWTO AVOID BECOMING SPAM  Three Words to Avoid: An unexpected discovery in our analysis was the negative impact of three innocent words. Email marketers are familiar with words such as "free" which are generally to be avoided in emails since they tend to trigger spam filters.We identified innocuous words that won't trigger a spam filter, but will negatively affect your open rates.They are: Help, Percent off, and Reminder. Read more about the three words to avoid in email.  Localization Helps: Another finding: personalization, such as including a recipient's first name or last name, doesn't significantly improve open rates. Providing localization, such as including a city name, does help.  Subject Line Length : Less than 50 characters  The “From” Line: The From line should communicate who you are as the sender. As much as possible, this entry should not change and should concisely convey who you are  List Quality & Frequency: Email marketers that build high-quality lists, where readers know what they're going to receive, enjoy the best open rates. Source: Mailchimp.com
BEST SUBJECT LINE EXAMPLES Source: Mailchimp.com
WORST SUBJECT LINE EXAMPLES Source: Mailchimp.com

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Workshop: Email Marketing Program Options & Best Practices

  • 1. WORKSHOP: EMAIL MARKETING LendoraW. Johnson,Web/New Media Specialist
  • 3. MAIL CHIMP  The Forever Free Plan  Templates  Image Hosting  Reports and Data  Reference Materials  Support
  • 4. CONSTANT CONTACT  Pricing Options:  Constant Contact offers price plans starting at $15/monthly for up to 500 contacts. They do offer bulk-rates for larger mailings.  Templates  Image Hosting  Reports and Data  Reference Materials  Support
  • 5. E-TAPESTRY Donation management with email marketing capability.
  • 6. YOUR CONTENT You may need more than one newsletter, depending on your goals and your audience.
  • 7. TOPTIPS FOR A GREAT E-NEWSLETTER 1. Keep it short. 2. Watch your images. 3.Test, test, and test again! 4. Preference management forms are essential. 5. Make it to the inbox without deliverability issues. 6. Subject lines matter. 7. Measure your success. 8. Design. 9. Get social. 10. Relevancy rules. Source:Top 10Tips for Great Newsletters Sep 20 2013 by Alex Mastrianni
  • 8. SUBJECT LINES: HOWTO AVOID BECOMING SPAM  Three Words to Avoid: An unexpected discovery in our analysis was the negative impact of three innocent words. Email marketers are familiar with words such as "free" which are generally to be avoided in emails since they tend to trigger spam filters.We identified innocuous words that won't trigger a spam filter, but will negatively affect your open rates.They are: Help, Percent off, and Reminder. Read more about the three words to avoid in email.  Localization Helps: Another finding: personalization, such as including a recipient's first name or last name, doesn't significantly improve open rates. Providing localization, such as including a city name, does help.  Subject Line Length : Less than 50 characters  The “From” Line: The From line should communicate who you are as the sender. As much as possible, this entry should not change and should concisely convey who you are  List Quality & Frequency: Email marketers that build high-quality lists, where readers know what they're going to receive, enjoy the best open rates. Source: Mailchimp.com
  • 9. BEST SUBJECT LINE EXAMPLES Source: Mailchimp.com
  • 10. WORST SUBJECT LINE EXAMPLES Source: Mailchimp.com