Content marketing ia an approach to attract and retain customers. Through content you can explain the visitors about the product or services you offer and why should they opt your service. It can build trust and loyalty. Content is not just words, it’s the building block for any business.

1. Content Marketing
By Datascribe Digital Marketing

2. Good Content is not story telling. It’s telling your own story well.
-Ann Handley
Slide master

3. Agenda:
1. What is content?
2. What is content Marketing?
3. Why content Marketing.
4. Types of Content
5. How it works
6. Common mistakes done while writing content
7. Importance of Content Marketing

4. What is Content?
Content is the phrase of words you describe to
tell a story.
It is a message that we share to convey or
communicate in the form of content.
Content means many things to different people
and situation due to context.

5. What is Content Marketing ?
Content marketing is an approach to
attract and retain audience on creating a
valuable, relevant and trust worthy
content.
It is communicating with the customers
without actually “selling”.
Content marketing is also to generate
awareness, interests over product and
service.

6. Why content Marketing?
Content Marketing is one of the recent trend in the
industry and booming in online market.
It aids to increase the sales, Retain customers,
build your brand, Engage customers for long
term.
It provides resource for social media marketing.
It helps to build trust with customers and gain
brand reputation.
Enhances the value of landing pages and web
pages.
It attracts new traffic, influence convertions and a
stream of revenue.

7. Types of Content
 Blog posts
YouTube videos
Articles
Press Releases
Social Media content
Slide shares
Infographics
Question and answers
Case studies

8. How it Works
Helps you to reach your prospect customers
Build a strong social channel
Focus customer on your well defined
purpose
Answers their questions and about your
product and service.
Informs and educates and helps to increase
knowledge
Content can be showcased in many forms as
videos, slide share, infographics etc.

9. Common mistakes done while
writing a Content
 Usage of Jargons- that makes the
customers difficult to read.
 Writing content for the search engines-
need to be written for the users while
doing SEO than for search engines.
 Forgetting Keywords- Keywords should
be included in the content
 Proof reading your own content-Not
cross checking the content written and
needs to be done by self and others.

10. Importance of Content Marketing
 Creates the engagement cycle.
 Develops the brand story.
 Develops the channels through social media.
 Increases database and grow audience and attract
traffic.
 Can measure content through email subscriber
rate and sales, revenue and lead generated.