No matter the industry, email plays a major role in the day-to-day communications of any organization. People spend hours a day checking and responding to their messages, making email marketing a key way for you to reach out to potential sales leads.

2. In today’s multimedia world, you need a multi-channel approach to reach your target audience. Whether
customers are using online platforms, mobile devices or traditional print media to find the products and services
they need, you should be there, providing them options as you increase your company’s exposure.
Scan this QR code with AlphaGraphics’ multi-channel and cross-media marketing services enable you to interact with potential
your smartphone to see an
clients in ways never before possible. Whether you need to improve brand awareness, boost marketing
informative video about
Email Marketing. efforts or explore the world of ePublishing, you’ll get expert assistance backed by over four decades in the
communications industry.
For a free reader, visit
alphagraphicsmobile.com
from your phone’s browser. Increase your reach today by working with the marketing communications team at AlphaGraphics.

3. No matter the industry, email plays a major role in the day-to-day communications
of any organization. People spend hours a day checking and responding to their
messages, making email marketing a key way for you to reach out to potential
sales leads. However, in a sea of email marketers trying to get noticed, how can
you truly stand out from the crowd? AlphaGraphics can help you engage your
target audience like never before, using:

4. Personalized and general URLs are customized web addresses unique to each individual you target with your email
marketing campaign, giving you the opportunity to interact with your customers like never before. By providing
a personalized URL on your e-newsletter or message, you entice recipients to visit your site for more information,
where you can convert more sales and improve brand awareness.
Increase your reach by:
• Engaging your audience – Driving customers to a visually appealing web page designed just for them
encourages dialogue … add an incentive to collect valuable customer data you can use to refine future campaigns.
• Creating interest – Personalization increases interest in your message, allowing you to introduce your brand to
prospects and cultivate relationships with existing customers.

5. Even if your email marketing messages feature the best content and outstanding designs,
all is lost if your templates are not properly coded. Nothing looks worse than email
messages with odd marks and formatting errors, which undermine the professionalism
you work so hard to maintain. With quality coding and testing, we’ll make sure your
email marketing messages display correctly no matter which platform your target
audience members are using.
Increase your reach by:
• Laying the foundation – Customers notice the details. Error-free, properly
formatted emails speak volumes about your company’s ability to competently
satisfy their needs—and that begins and ends with quality coding!
• Maximizing the visual – Professional email communications incorporate more
than just a boring paragraph of text. Bright, visually appealing imagery and
interactive elements keep customers reading until the last line.
• Standing out – The average person receives dozens of emails a day. Building
unique, engaging campaigns will ensure that your messages drive high open and
click through rates.

6. Think about it—when you receive an email, are you much more likely to read it if it’s personally addressed to
you? Through effective coding, you can customize each email message you send out, providing a chance to
connect with your target audience on an individual level.
Increase your reach by:
• Driving Response – Variable data allows you to call recipients by name, incorporate personal preferences, and
makes your communications unique, which boosts engagement and response.
• Getting Personal – Designs that address each member of your audience individually help you create dynamic,
two-way relationships that last, building trust and brand loyalty.

7. Reporting & Tracking
Once you’ve planned and implemented your email marketing campaign, the work
doesn’t stop there. Through reporting and tracking, you’ll know exactly how effective
your efforts are, as well as identify ways you can fine-tune your marketing techniques.
We’ll help you every step of the way, providing targeted metrics to help you refine
your techniques.
Increase your reach by:
• Cutting the fat – Campaign analytics allow you to track where your money is
spent and what the return is, so you can make the most of every penny.
• Creating more impact – Successful marketing is more than just throwing mud
at the wall and hoping something sticks. Tracking allows you to identify what
works, fine tune, and boost future results.

8. Critical to any email marketing campaign is your company’s ability to make a good first impression. To ensure
this happens, you need outstanding digital designs that make your logo and messages attention grabbing,
professional and, most of all, visually appealing. Our graphic design pros will help you craft campaigns that will
make your message pop.
Increase your reach by:
• Customizing it – Incorporating quality, consistent designs into your emails builds your brand and increases
awareness, for a custom approach that breaks the mold.
• Daring to be different – Exercising your creative prowess in your e-communications will amaze your customers
so they’ll remember you when they are looking to buy.
• Making an impact – You want recipients to open, read and respond to your marketing communications.
Couple modern, catchy graphic design with a concise message to direct their attention—and their purchases.

9. Did you know that 40% of the success of your direct marketing campaign hinges on the quality of your list?
To translate your marketing communications into sales, you need to reach out to the right people. Getting
your message heard requires a clean, targeted list filled with relevant leads, so you can achieve the highest ROI
possible for your efforts. We offer comprehensive list acquisition and management services to help you buy, build
and manage the right lists to help you grow your business.
Clear, consistent content delivered in your brand’s voice is key to effective marketing. Your written materials
should be professional, engaging and action-oriented, inciting the recipient to purchase. AlphaGraphics can help
you communicate your most important messages in concise, easy-to-digest copy, whether you are developing
blog articles, a website, or a full-scale multi-channel marketing campaign.

10. Your local AlphaGraphics is supported by and connected to a global network of providers who ensure consistent, quality
service for businesses like yours all around the world. We can help you navigate the planning and printing of almost any
communications campaign—and make your life simpler in the process.
Our Quality Management Program, based on ISO 9001:2008 guidelines and incorporating Lean Manufacturing
philosophies, is your guarantee that AlphaGraphics’ quality print and production management meets precise
quality assurance standards. We engage in the best business practices in our industry to help ensure our
deliverables will consistently meet your exact business requirements.
AlphaGraphics takes environmentally responsible business practices seriously. Every AlphaGraphics business
center holds or is working toward earning certification from the Forest Stewardship Council (FSC). This means
that many of our papers are rigorously reviewed and controlled to ensure they come from eco-responsible
sources, which helps limit the impact your projects will have on the environment. Contact your local
AlphaGraphics center today to see if they hold FSC Certification.
Fact sources: http://sources.alphagraphics.com/

12. Alphagraphics Lisle/Naperville
1997 Ohio St., Unit B
Lisle, IL 60532
630.964.9600