6. Include a link in your text message, and you will observe a CTR
of about 36%. For email marketing, the CTR usually sits
between 6-7%
7. Most successful users send between 4-6 campaigns
a month, while email marketing finds better
response and engagement rates with up to 30
campaigns a month
8. The average email CTR is
6-7%, while the average
CTR of Text Marketing is
about 36%
9. 76% of millennial consumers own a
smartphone.
While 73% of millennial consumers own a
laptop
10. There are 6 billion
active mobile phones
in the world
And 3.6 billion email
accounts in this
world
11. 25.08% of People said that they
don't want to receive any email
notification.
While 9.03% of people said that
they don't want to receive ant text
notification.
12. SMS Marketing Coupons are
10X more likely to be
redeemed and shared than
mail and newspaper coupons
13. 91% of adults have their mobile phones
within arms reach 24/7 . While 84%of
all email traffic remains in spam
14. it takes 90 minutes for
someone to respond to an
email, but of course some
people might takes hours or
days to even look at it. With
text messages, the average
response time is 90 seconds.
15. Over 150 billion texts were
sent in the UK in 2011,
where there is a whopping
144.8 billion emails sent
everyday