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Improving Performance with
Feedback, Rewards, and
Positive Reinforcement
Chapter Eight
Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill/Irwin
Organizational Behavior: Key Concepts, Skills & Best Practices, 3/e
8-3
After reading the material in this chapter,
you should be able to:
• Specify the two basic functions of feedback and
three sources of feedback.
• Define upward feedback and 360-degree
feedback, and summarize the general tips for
giving good feedback.
• Distinguish between extrinsic and intrinsic
rewards, and give a job-related example of each
8-4
After reading the material in this chapter,
you should be able to:
• Summarize the research lessons about pay for
performance, and explain why rewards often fail
to motivate employees.
• State Thorndike’s “law of effect” and explain
Skinner’s distinction between respondent and
operant behavior.
• Demonstrate your knowledge of positive
reinforcement, negative reinforcement,
punishment, and extinction and explain behavior
shaping
8-5
Bolstering the Job Performance Cycle with
Feedback, Rewards, and Reinforcement
Figure 8-1
8-6
Providing Effective Feedback
• Feedback – objective
information about
individual or collective
performance shared
with those in a position
to improve the
situation
8-7
Two Functions of Feedback
• Instructional - clarifies roles or teaches
new behaviors
• Motivational – serves as a reward or
promise of a reward
- Can be significantly enhanced by pairing
specific, challenging goals with specific
feedback about results
8-8
Sources of Feedback
• Others –
- peers, supervisors, lower-level employees,
and outsiders
• Task
• Oneself
- Self-serving bias and other perceptual
problems can contaminate this source
8-9
Behavioral Outcomes of Feedback
• Direction
• Effort
• Persistence
• Resistance
8-10
Nontraditional Feedback
• Upward feedback –
- employees evaluate their boss
• 360-Degree feedback –
- comparison of anonymous feedback from
one’s superior, subordinates, and peers with
self-perceptions
• Typically involve multiple sources of
feedback
8-11
Popularity of Nontraditional Feedback
1. Traditional performance appraisal
systems have created widespread
dissatisfaction.
2. Team-based organization structures are
replacing traditional hierarchies.
3. Multiple-rater systems are said to make
feedback more valid than single-source
feedback.
8-12
Popularity of Nontraditional Feedback
4. Advanced computer network technology (the
Internet and company Intranets) greatly
facilitates multiple-rater systems.
5. Bottom-up feedback meshes nicely with the
trend toward participative management and
employee empowerment.
6. Co-workers and lower-level employees are
said to know more about a manager’s
strengths and limitations than the boss.
8-13
Upward Feedback
• Managers resist upward feedbacks
programs because they believe it erodes
their authority
• Anonymous upward feedback can become
little more than a personality contest
8-14
Practical Recommendations
• Research evidence on upward and 360-
degree feedback favors anonymity and
discourages use for pay and promotion
decisions
8-15
How to Make Sure Feedback Gets
Results
• Relate feedback to existing performance
goals and clear expectations.
• Give specific feedback tied to observable
behavior or measurable results.
• Channel feedback toward key result areas.
• Give feedback as soon as possible.
8-16
How to Make Sure Feedback Gets
Results
• Give positive feedback for improvement,
not just final results.
• Focus feedback on performance, not
personalities.
• Base feedback on accurate and credible
information.
8-17
Why Feedback Often Fails
1. Feedback is used to punish, embarrass,
or put down employees.
2. Those receiving the feedback see it as
irrelevant to their work.
3. Feedback information is provided too
late to do any good.
8-18
Why Feedback Often Fails
4. People receiving feedback believe it
relates to matters beyond their control.
5. Employees complain about wasting too
much time collecting and recording
feedback data.
6. Feedback recipients complain about
feedback being too complex or difficult to
understand.
8-19
Key Factors in Organizational
Reward Systems
Figure 8-2
8-20
Question?
What type of reward is a self-granted
reward?
A. Distinguished
B. Extrinsic
C. Instinctive
D. Intrinsic
8-21
Types of Rewards
• Extrinsic rewards
– financial, material,
or social rewards
from the
environment
• Intrinsic rewards –
self-granted,
psychic rewards
8-22
Distribution Criteria
• Performance: results –
- tangible outcomes
• Performance: actions and behaviors –
- teamwork, cooperation, risk-taking
• Non-performance considerations –
- contractual
8-23
Pay for Performance
• Pay for
performance –
monetary incentives
tied to one’s results
or accomplishments
8-24
Why Rewards Fail to Motivate
1. Too much emphasis on monetary
rewards
2. Rewards lack an “appreciation effect”
3. Extensive benefits become entitlements
4. Counterproductive behavior is rewarded
5. Too long a delay between performance
and rewards
8-25
Why Rewards Fail to Motivate
6. Too many one-size-fits-all rewards
7. Use of one-shot rewards with a short-
lived motivational impact
8. Continued use of demotivating practices
such as layoffs, across-the-board raises
and cuts, and excessive executive
compensation
8-26
Positive Reinforcement
• Respondent behavior – Skinner’s term for
unlearned stimulus-response reflexes
• Operant behavior – Skinner’s term for
learned, consequence-shaped behavior
8-27
Thorndike’s Law of Effect
• Behavior with favorable consequences is
repeated; behavior with unfavorable
consequences disappears
Read an article on the “Law
of Effect”
8-28
Contingent Consequences in
Operant Conditioning
Figure 8-3
8-29
Question?
What does one use to make behavior occur
less often by ignoring it?
A. Positive reinforcement
B. Punishment
C. Negative reinforcement
D. Extinction
8-30
Contingent Consequences
• Positive reinforcement – making
behavior occur more often by contingently
presenting something positive
• Negative reinforcement – making
behavior occur more often by contingently
withdrawing something negative
8-31
Contingent Consequences
• Punishment – making behavior occur less
often by contingently presenting something
negative or withdrawing something positive
• Extinction – making behavior occur less
often by ignoring or not reinforcing it
8-32
Schedules of Reinforcement
• Continuous reinforcement – reinforcing
every instance of a behavior
• Intermittent reinforcement – reinforcing
some but not all instances of behavior
- Fixed ratio
- Variable ratio
- Fixed interval
- Variable interval
8-33
How to Effectively
Shape Job Behavior
1. Accommodate the process of behavioral
change.
2. Define new behavior patterns
specifically.
3. Give individuals feedback on their
performance.
4. Reinforce behavior as quickly as
possible.
5. Use powerful reinforcement.
8-34
How to Effectively
Shape Job Behavior
6. Use a continuous reinforcement
schedule.
7. Use a variable reinforcement schedule
for maintenance.
8. Reward teamwork—not competition.
9. Make all rewards contingent on
performance.
10.Never take good performance for
granted.
8-35
Shaping Behavior
• Shaping – reinforcing closer and closer
approximations to a target behavior
8-36
Video: Childcare Help
See BWTV discuss
how IBM has
helped employees
with onsite child
care. (3:13)

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Feedback & rewards and etc...

  • 1.
  • 2. Improving Performance with Feedback, Rewards, and Positive Reinforcement Chapter Eight Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Organizational Behavior: Key Concepts, Skills & Best Practices, 3/e
  • 3. 8-3 After reading the material in this chapter, you should be able to: • Specify the two basic functions of feedback and three sources of feedback. • Define upward feedback and 360-degree feedback, and summarize the general tips for giving good feedback. • Distinguish between extrinsic and intrinsic rewards, and give a job-related example of each
  • 4. 8-4 After reading the material in this chapter, you should be able to: • Summarize the research lessons about pay for performance, and explain why rewards often fail to motivate employees. • State Thorndike’s “law of effect” and explain Skinner’s distinction between respondent and operant behavior. • Demonstrate your knowledge of positive reinforcement, negative reinforcement, punishment, and extinction and explain behavior shaping
  • 5. 8-5 Bolstering the Job Performance Cycle with Feedback, Rewards, and Reinforcement Figure 8-1
  • 6. 8-6 Providing Effective Feedback • Feedback – objective information about individual or collective performance shared with those in a position to improve the situation
  • 7. 8-7 Two Functions of Feedback • Instructional - clarifies roles or teaches new behaviors • Motivational – serves as a reward or promise of a reward - Can be significantly enhanced by pairing specific, challenging goals with specific feedback about results
  • 8. 8-8 Sources of Feedback • Others – - peers, supervisors, lower-level employees, and outsiders • Task • Oneself - Self-serving bias and other perceptual problems can contaminate this source
  • 9. 8-9 Behavioral Outcomes of Feedback • Direction • Effort • Persistence • Resistance
  • 10. 8-10 Nontraditional Feedback • Upward feedback – - employees evaluate their boss • 360-Degree feedback – - comparison of anonymous feedback from one’s superior, subordinates, and peers with self-perceptions • Typically involve multiple sources of feedback
  • 11. 8-11 Popularity of Nontraditional Feedback 1. Traditional performance appraisal systems have created widespread dissatisfaction. 2. Team-based organization structures are replacing traditional hierarchies. 3. Multiple-rater systems are said to make feedback more valid than single-source feedback.
  • 12. 8-12 Popularity of Nontraditional Feedback 4. Advanced computer network technology (the Internet and company Intranets) greatly facilitates multiple-rater systems. 5. Bottom-up feedback meshes nicely with the trend toward participative management and employee empowerment. 6. Co-workers and lower-level employees are said to know more about a manager’s strengths and limitations than the boss.
  • 13. 8-13 Upward Feedback • Managers resist upward feedbacks programs because they believe it erodes their authority • Anonymous upward feedback can become little more than a personality contest
  • 14. 8-14 Practical Recommendations • Research evidence on upward and 360- degree feedback favors anonymity and discourages use for pay and promotion decisions
  • 15. 8-15 How to Make Sure Feedback Gets Results • Relate feedback to existing performance goals and clear expectations. • Give specific feedback tied to observable behavior or measurable results. • Channel feedback toward key result areas. • Give feedback as soon as possible.
  • 16. 8-16 How to Make Sure Feedback Gets Results • Give positive feedback for improvement, not just final results. • Focus feedback on performance, not personalities. • Base feedback on accurate and credible information.
  • 17. 8-17 Why Feedback Often Fails 1. Feedback is used to punish, embarrass, or put down employees. 2. Those receiving the feedback see it as irrelevant to their work. 3. Feedback information is provided too late to do any good.
  • 18. 8-18 Why Feedback Often Fails 4. People receiving feedback believe it relates to matters beyond their control. 5. Employees complain about wasting too much time collecting and recording feedback data. 6. Feedback recipients complain about feedback being too complex or difficult to understand.
  • 19. 8-19 Key Factors in Organizational Reward Systems Figure 8-2
  • 20. 8-20 Question? What type of reward is a self-granted reward? A. Distinguished B. Extrinsic C. Instinctive D. Intrinsic
  • 21. 8-21 Types of Rewards • Extrinsic rewards – financial, material, or social rewards from the environment • Intrinsic rewards – self-granted, psychic rewards
  • 22. 8-22 Distribution Criteria • Performance: results – - tangible outcomes • Performance: actions and behaviors – - teamwork, cooperation, risk-taking • Non-performance considerations – - contractual
  • 23. 8-23 Pay for Performance • Pay for performance – monetary incentives tied to one’s results or accomplishments
  • 24. 8-24 Why Rewards Fail to Motivate 1. Too much emphasis on monetary rewards 2. Rewards lack an “appreciation effect” 3. Extensive benefits become entitlements 4. Counterproductive behavior is rewarded 5. Too long a delay between performance and rewards
  • 25. 8-25 Why Rewards Fail to Motivate 6. Too many one-size-fits-all rewards 7. Use of one-shot rewards with a short- lived motivational impact 8. Continued use of demotivating practices such as layoffs, across-the-board raises and cuts, and excessive executive compensation
  • 26. 8-26 Positive Reinforcement • Respondent behavior – Skinner’s term for unlearned stimulus-response reflexes • Operant behavior – Skinner’s term for learned, consequence-shaped behavior
  • 27. 8-27 Thorndike’s Law of Effect • Behavior with favorable consequences is repeated; behavior with unfavorable consequences disappears Read an article on the “Law of Effect”
  • 28. 8-28 Contingent Consequences in Operant Conditioning Figure 8-3
  • 29. 8-29 Question? What does one use to make behavior occur less often by ignoring it? A. Positive reinforcement B. Punishment C. Negative reinforcement D. Extinction
  • 30. 8-30 Contingent Consequences • Positive reinforcement – making behavior occur more often by contingently presenting something positive • Negative reinforcement – making behavior occur more often by contingently withdrawing something negative
  • 31. 8-31 Contingent Consequences • Punishment – making behavior occur less often by contingently presenting something negative or withdrawing something positive • Extinction – making behavior occur less often by ignoring or not reinforcing it
  • 32. 8-32 Schedules of Reinforcement • Continuous reinforcement – reinforcing every instance of a behavior • Intermittent reinforcement – reinforcing some but not all instances of behavior - Fixed ratio - Variable ratio - Fixed interval - Variable interval
  • 33. 8-33 How to Effectively Shape Job Behavior 1. Accommodate the process of behavioral change. 2. Define new behavior patterns specifically. 3. Give individuals feedback on their performance. 4. Reinforce behavior as quickly as possible. 5. Use powerful reinforcement.
  • 34. 8-34 How to Effectively Shape Job Behavior 6. Use a continuous reinforcement schedule. 7. Use a variable reinforcement schedule for maintenance. 8. Reward teamwork—not competition. 9. Make all rewards contingent on performance. 10.Never take good performance for granted.
  • 35. 8-35 Shaping Behavior • Shaping – reinforcing closer and closer approximations to a target behavior
  • 36. 8-36 Video: Childcare Help See BWTV discuss how IBM has helped employees with onsite child care. (3:13)

Editor's Notes

  1. The correct answer is “D”. See next slide.
  2. The correct answer is “D” – extinction. See next slide.