Downloaded 12 times
Uploaded byJonah Holland
Creating Compelling Content
The document outlines strategies for enhancing nonprofit engagement through social media and content creation. Key points include building trust, fostering relationships, and utilizing various platforms like Instagram and Pinterest for contests and content sharing. It emphasizes the importance of creating valuable, engaging content while promoting transparency and professionalism.
More Related Content
Similar to Creating Compelling Content
Creating Compelling Content
- 6. 1. Add value 2.Be responsive, authentic & open 3. Build trust -- do what you say you’ll do 4. Build relationships & community (online & in person) 5. Be Professional & Tranparent (work vs. personal) 6. Be a Safe Risk Taker
- 9.
- 11.
- 13. Using Our Powerfor Good
- 14. Use Instagram Contestsfor Multiple Objectives ◼Build Relationships ◼Encourage Engagement ◼Create Buzz ◼User-Generated Content ◼Opportunity for Collaboration ◼Reward Fans ◼Because It’s Fun
- 15. It’s not aboutthe Winner …
- 16. A Snapshot ofDominion GardenFest of Lights via Fans Tool: PicMonkey
- 17. Contests: A FewIdeas ◼ Partner with other nonprofits for prizes, tag them & cross-promote on social media. ◼ Choose a short & memorable hashtag; vet it. ◼ Make sure you have a “rules” page with a disclaimer allowing use of images for promotional purposes. ◼Use onsite signage to promote contest with Instagram logo & hashtag . ◼Search for relevant photos that might be good entries & tell them about the contest. Despite all the signs, and promotion, some don’t know about it.
- 20. Pinterest ◼Rule No. 1:Add Value ◼Rule No. 2. Drive Traffic (to your own webpage & to other reputable pages.) ◼Don’t pin any photo without checking it out. ◼Create new content on your blog (for the purpose of pinning) ◼Highly visual (photos and infographics)
- 21.
- 22.
- 26. http://www.shoutmeloud.com/5-reasons-why-readers-unsubscribe-from-blogs-rss-feed.html Blogs are alive! • UseWordpress • Link to partners & like- minded organizations • Build ambassadors for your brand • Support your Nonprofit’s mission • Use tagging to help SEO • Recycle & Cross-post Content • Use Categories to make a microblog
- 27. • Allow peopleto subscribe via email • Tell your story • Create “Pinable” content that drives traffic to your website • Share blog posts on other social media or recycle content • Share your legacy (Acts as a history of your nonprofit) • Content re-appears is reusable (unlike Facebook) Your Blog
- 28. How Do YouCreate Compelling Content? ◼Write to your Best Friend ◼Tie into Current Events & Hot Topics ◼Image or Infographic Heavy. Light Text. ◼Ask your Readers What They Want to Know ◼Ask your Front-line Staff What Questions They Get ◼Q&A or Take 5 (New staff, Board Members, Volunteers, Etc.) ◼Do a “Top10” Post *Recapping your best posts *Featuring the best blogs or posts in your industry ◼Guest Bloggers (Clients, Volunteers, Constituents, Donors) ◼Be an Expert! ◼Recap (Year in Review, Community Kitchen Garden Recap) ◼Tell Your Personal Story ◼Share the <3
- 29.
- 30.
- 31.