Webinar with Travel Tripper, Voyat, Google, and Highgate Hotels. Originally aired 22 March 2017. View the recording at: https://youtu.be/HRf9VV8ubbI ----- In a complex digital marketplaces where the major OTAs and metasearch sites claim the lion’s share of traffic and have billions to spend on marketing, can hotels still compete effectively with their own websites? The answer is yes! Even with modest budgets, independent hotels can still make smart investments in digital marketing that help to drive traffic and ultimately increase overall direct bookings. In this webinar, learn about new discoveries, techniques, and tools that will help you strengthen your digital marketing strategy and optimize conversions on your hotel website. Executives from Travel Tripper, Voyat, Google, and Highgate Hotels will discuss: Google’s own insights into the hotel booking funnel and the omnichannel traveler Search marketing and other key digital strategies for driving the right kind of traffic to your website Optimizing for conversions—how to ensure that travelers book on your site, not elsewhere Personalization marketing in a data-driven world Measuring for success—balancing instant results with a long-term marketing strategy