UZoom Media is a full-service social media consulting firm based in Lansing, Michigan that provides social media strategy, implementation, tracking, and reputation management services globally. They help businesses leverage social media platforms like Facebook, Twitter, LinkedIn, and YouTube to engage customers and build their brand. Their basic social media plan includes an assessment, research, strategy development, and timeline with investment details.

1. “Social Media Strategy, Implementation, Tracking &
Reputation Management for Business”

2. Who is UZoom Media?
 Full service Social Media Consulting Firm
 Social Media Strategy, Implementation,
Tracking, and Reputation Management
 Locally owned
 Lansing based
 Globally focused

3. Social Media is changing…everything!
 The way consumers get and use
information
 Broadcast Website Banner Ads
Internet Search Google Ads Finding
consumers where they spend time online
(Facebook, Twitter, etc.)
 How consumers form their brand loyalties
 It’s all about engagement, baby!

4. Why does Facebook Marketing Work?
 500 million users can’t be wrong!
 50% of those users log in every day
 The average user is connected to 80
community pages, events, or groups
 Average user creates 90 pieces of content
each month
 More than 30 billion pieces of content (web
links, news stories, blog posts, notes, photo
albums, etc.) shared each month.
 When this content is shared, it has a VIRAL
EFFECT! The average user has 130 friends,
who have an average of 130 friends, who
have an average of 130 friends….

5. What’s this Twitter thing anyway?
 Twitter is a micro-blog where you
comment in 140 characters or less
 The object is to follow people in
your service area and engage
them so they will follow you back.
 It’s like a cocktail party on the
web (and without cocktails!) It’s a
relationship starter.
 Again, it’s all about the
engagement!

6. Why does Twitter work?
Consumers like instant information that finds them. If
they follow you, they will know what your daily specials
are without having to look for them.
Consumers like to be
acknowledged. A fun interaction
with a brand creates a loyalty TO
that brand.
People care more about what their friends and network
thinks than about what you say about yourself. The more
you can get people to talk about you, the better!

7. A Basic Plan for a Restaurant, Bar, or Club
 Facebook Page with a
custom tab that shows
pictures of your food
and pertinent
information
IMMEDIATELY when a
potential client lands
on your page.

8. Basic plan cont…
 A custom coupon page
that is for Facebook Fans
ONLY so you can more
easily track your results.

9. LinkedIn
 LinkedIn is a social network for professionals. It allows
users to “show” their network to others, connect to
people they already know, and establish new business
relationships with others connected to their network.
 Users can also connect to alumni, industry, or other
professional groups.
 LinkedIn groups can be created in any subject and by
any member of LinkedIn. Some groups are specialized
groups dealing with a narrow domain or industry
whereas others are very broad and generic in nature.

10. Basic plan cont…
 A plan that includes:
 Social Media Assessment
 Conduct Social Media Survey
 Identify Social Media Purpose Statement
 Define Measureable Results
 ROI, both Return on Investment and Return on Influence
 Research & Strategy Building
 Determining where your target audience spends time online
 Strategy Building
 Timeline & Investment

11. YouTube
 Exceeds 2 BILLION views a day
 Nearly double the prime-time audience of all three
major US broadcast networks COMBINED
 24 hours of video uploaded every MINUTE
 Average person spends 15 minutes PER DAY on
YouTube
 More video is uploaded to YouTube in 60 days than
all 3 major networks created in 60 YEARS

12. Will you jump on the bandwagon?
…Or will you be left behind?

13. UZoom Media on Social Media
 Twitter: @UZoomMedia
 Facebook: Facebook.com/UZoomMedia
 Website: UZoomMedia.com
 Email: info@UZoomMedia.com

14. Meet the UZoom Media Team
 Anne Craft: President & Consultant
 @AnneCraft06
 Jennifer Middlin: Consultant
 @JMiddlin
 Tabitha McAuley: Research & Implementation
Specialist
 @TabMcAuley
 Sarah Vogel: Intern
 @SarahKVogel